Financial Services
Cloud Unified Communications SaaS Platform
Telecommunications
Key Results
42
Meetings Booked Total
- 42 Meetings Booked Total
- 24 Sales-Qualified Opportunities Created
- 78% Meeting Show Rate
- 30 Page Custom Sales Playbook Created
Client Challenges
Before partnering with SalesHive, our client struggled to break into crowded mid-market telecommunications accounts where unified communications solutions were seen as interchangeable and price-driven. Multiple stakeholders—IT, finance, and executive leadership—were involved in every deal, stretching sales cycles and making it difficult for their small team to consistently reach true decision makers by phone. At the same time, complex product configurations and migration concerns made conversations hard to simplify on cold calls, leading to stalled opportunities and low conversion from dials to meetings.
SalesHive's Solutions
- 1 Conducted a two-week discovery sprint to define the ideal customer profile, map the buying committee, and build a 30-page custom sales playbook that positioned the platform against incumbent telecom providers and highlighted business outcomes rather than features.
- 2 Deployed a dedicated US-based cold caller supported by a SalesHive sales strategist, leveraging SalesHive’s cold calling infrastructure to make 150–200 highly targeted dials per day into IT, network operations, and contact center leaders at multi-location businesses.
- 3 Built and validated calling lists using premium B2B data sources and direct dials, then implemented a phone-only cadence of five call attempts plus strategic voicemail drops over 14 days to maximize live connects with hard-to-reach telecom decision makers.
- 4 Used recorded calls and weekly feedback loops with the client to refine objection handling around switching costs, contract lock-in, and uptime guarantees, continuously updating scripts and talk tracks inside the playbook to improve call-to-meeting conversion.
- 5 Launched the program through SalesHive’s risk-free onboarding and fast 2–3 week setup, then iterated quickly on targeting and messaging once early results came in to double down on verticals and personas showing the highest connection and meeting rates.
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