Healthcare Workflow & Compliance MedTech SaaS Platform

Client Challenges

SalesHive's Solutions

1. 1 Deployed SalesHive’s outsourced SDR team on a phone-only Starter program, giving the client immediate access to trained cold callers, proven call scripts, and risk-free month-to-month onboarding without the cost or ramp time of hiring internal reps.
2. 2 Conducted in-depth discovery to build a total addressable market (TAM) of priority hospital systems and ambulatory groups, then crafted a 28-page sales playbook with ICP definitions, compliance-safe messaging, objection handling for value analysis committees, and EHR-integration talking points.
3. 3 Leveraged SalesHive’s proprietary calling platform and dialer to execute 150+ targeted dials per day into clinical operations, nursing leadership, and IT, focusing on multi-threading accounts and securing live conversations instead of simple voicemail drops.
4. 4 Implemented structured feedback loops: weekly strategy calls reviewed connect rates, objection patterns around regulatory risk and workflow disruption, and win themes, allowing rapid refinement of call openings, value props, and qualification criteria specific to MedTech buyers.
5. 5 Prioritized high-intent segments, such as health systems with active digital transformation or AI initiatives, based on live call feedback, then re-sequenced call priorities to focus SDR time on hospital systems showing the strongest interest and shortest paths through value analysis.

Engagement Timeline

1. 1

   Discovery & Setup

   Weeks 1-2

   Deep-dive discovery, ICP refinement, TAM building for priority hospitals and health systems, creation of a 28-page MedTech-specific sales playbook, and implementation of SalesHive's calling platform and reporting dashboards.

2. 2

   Initial Outreach

   Weeks 3-6

   Launched phone-only cold calling campaigns, ramped daily dial volume, tested multiple call openings and value props, and began booking early discovery calls with clinical operations, nursing, and IT leaders.

3. 3

   Optimization & Handoff

   Weeks 7-12

   Analyzed call outcomes and objection trends, doubled down on top-performing hospital segments, refined qualification criteria around regulatory and integration requirements, and documented a scalable call playbook for ongoing collaboration between the client and SalesHive SDRs.

Results in Detail

• 32 qualified discovery and demo meetings booked with target hospital and health system accounts in just 3 months, all from outbound cold calling.
• 68% of meetings included at least one director-level or above decision maker (Clinical Operations, Nursing Leadership, IT, or Procurement), creating true opportunities to navigate value analysis and budgeting processes.
• A repeatable, compliance-conscious outbound calling playbook and TAM that the client can continue to scale with SalesHive's SDR outsourcing model as they grow.

Services That Drove These Results

The SalesHive services we ran for this client: