ActiveCampaign

Turn your ideas into impact without the busywork. The way marketing automation should be.

Marketing Automation
★★★★☆ 4.4
2003 Founded
501-1000 Employees
180,000+ Customers
Chicago, IL, USA Headquarters
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Quick Facts

✓ Free Trial
Website
activecampaign.com →
Starting Price
15
Pricing Model
tiered
Free Trial
14 days
Company Type
private
Social
LinkedIn Twitter/X

About ActiveCampaign

ActiveCampaign is a Chicago-based software company founded in 2003 by CEO Jason VandeBoom that provides a cloud-based customer experience automation and marketing automation platform for businesses of all sizes. en.wikipedia.org

Originally launched as an on-premises email marketing tool, ActiveCampaign evolved into a subscription SaaS platform that combines email marketing, marketing automation, CRM, SMS, and WhatsApp messaging, now positioned as an AI-first "autonomous marketing" solution. en.wikipedia.org

The company remains privately held and has raised roughly $360M in venture funding across Series A, B, and C rounds—including a $240M Series C in 2021 that valued the business at over $3 billion—while growing to more than 800 employees across offices in North America, Europe, and Latin America. prnewswire.com

ActiveCampaign reports that over 180,000 customers in 170+ countries use its platform and that it powers billions of automated interactions each week, making it one of the most widely adopted marketing automation tools in the SMB and mid-market space and one of the top-rated products on review sites such as G2, Capterra, and TrustRadius. activecampaign.com

Key Features

Active Intelligence workspace and AI agents to plan, build, and optimize marketing campaigns.

Visual automation builder for creating multi-step, behavior-triggered workflows across email, SMS, and WhatsApp.

Built-in CRM to manage deals, pipelines, tasks, and sales activities alongside marketing data.

Advanced segmentation and tagging based on behavior, demographics, engagement, and custom fields.

Personalized email marketing with templates, A/B testing, dynamic content, and predictive sending.

Cross-channel messaging, including SMS, WhatsApp, and site messages via add-ons.

Ecommerce automation using deep data from Shopify, WooCommerce, Square, and other storefronts.

Website and event tracking to trigger automations from page views, visits, and conversion events.

Lead scoring and sales engagement tools to prioritize, nurture, and follow up with high-intent leads.

Landing pages and form builder to capture leads and immediately trigger automations.

Reporting and analytics, including automation performance, campaign metrics, and revenue attribution.

Extensive integration ecosystem with 1,000+ apps including CRM, ecommerce, analytics, and support tools.

Mobile app for iOS and Android to manage contacts, deals, tasks, and campaign performance on the go.

Library of 900+ pre-built automation recipes for common marketing, sales, and customer lifecycle workflows.

Pros & Cons

👍 Pros

  • Extremely powerful visual automation builder that supports complex, multi-step customer journeys.
  • Rich segmentation and tagging capabilities that make it easy to target contacts based on behavior and attributes.
  • Strong integration ecosystem with 900+ apps, including popular ecommerce, CRM, analytics, and support tools.
  • Reliable email deliverability and solid performance for high-volume sending.
  • All-in-one platform combining email marketing, marketing automation, CRM, and cross-channel messaging.
  • Responsive support team with extensive documentation, templates, and training resources once you invest time in setup.
  • Flexible enough to support both simple campaigns and highly advanced, conditional workflows.

👎 Cons

  • Steeper learning curve and sometimes overwhelming interface, especially for non-technical or first-time automation users.
  • Pricing can increase quickly as your contact database grows or as you add advanced features and add-ons.
  • Reporting and analytics can feel limited or complex compared with dedicated BI or analytics tools.
  • The platform and complex automations may feel slow when working with very large lists or many nested workflows.
  • Limited or no phone support on lower tiers; most support is via email, chat, and self-service resources.

User Reviews

G2
4.5
★★★★★
Capterra
4.6
★★★★★
TrustRadius
8.3
★★★★★

Integrations

Shopify WooCommerce Square Stripe PayPal Adobe Commerce Mollie Salesforce Microsoft Dynamics 365 Google Ads Meta LinkedIn Ads Twilio Zendesk Eventbrite Gmail Microsoft Outlook WordPress Zapier Webflow Postmark Typeform Calendly

Best For

Company Size

smb mid-market enterprise

Industries

SaaS & Technology Ecommerce & Retail Franchise & Multi-Location Professional Services Education & Online Learning Healthcare

Use Cases

Email marketing campaigns and newsletters Marketing automation and lifecycle nurturing Lead capture, qualification, and scoring Ecommerce cart abandonment and post-purchase journeys Customer onboarding and education programs Cross-channel messaging via email, SMS, and WhatsApp

FAQ

What is ActiveCampaign?

+

ActiveCampaign is a cloud-based marketing automation and CRM platform designed to help businesses build personalized, automated customer journeys across email, SMS, WhatsApp, and other channels. It combines an AI-powered automation engine, email marketing, sales CRM, and a large integration ecosystem so teams can segment audiences, trigger workflows based on behavior, and track revenue impact from a single system.

How much does ActiveCampaign cost?

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ActiveCampaign pricing is tiered based on plan and contact count. Starter plans begin around $15 per month for 1,000 contacts when billed annually, with Plus, Pro, and Enterprise tiers adding more advanced automation, reporting, and support. Pricing increases with the size of your contact database and any optional add-ons such as SMS or enhanced CRM, and both monthly and annual billing options are available.

What are the main features of ActiveCampaign?

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Core features of ActiveCampaign include an AI-assisted visual automation builder, email marketing with templates and A/B testing, built-in CRM and sales pipeline management, advanced segmentation and lead scoring, website and event tracking, ecommerce automation, SMS and WhatsApp messaging via add-ons, revenue and attribution reporting, and over 1,000 integrations with tools such as Shopify, Salesforce, Google Ads, and more.

Who are ActiveCampaign's main competitors?

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ActiveCampaign's main competitors in the marketing automation and email space include HubSpot Marketing Hub, Mailchimp, Klaviyo, Brevo (Sendinblue), Constant Contact, and enterprise platforms like Adobe Marketo Engage. The best alternative depends on whether you prioritize deep automation, ecommerce use cases, built-in CRM, or overall ease of use.

Is ActiveCampaign good for small businesses?

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Yes. ActiveCampaign is particularly strong for small and midsize businesses that have outgrown basic email tools and want powerful automation without adopting a full enterprise marketing cloud. Its Starter and Plus plans provide accessible pricing, onboarding assistance, and pre-built recipes that help small teams launch effective campaigns quickly, though very simple or highly price-sensitive businesses may find lighter-weight tools sufficient.

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