Frase

Create Content That Ranks #1 on Google 10x Faster

Content Creation & AI Writing
★★★★★ 4.7
2017 Founded
11-50 Employees
50,000+ content teams Customers
Boston, MA, USA Headquarters
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Quick Facts

✓ Free Trial
Website
frase.io →
Starting Price
38
Pricing Model
tiered
Free Trial
unknown days
Company Type
acquired
Social
LinkedIn Twitter/X

About Frase

Frase is an AI writing and content optimization platform designed to help marketers create search-optimized content faster. It combines SEO research, AI-assisted writing, and real-time optimization so teams can go from keyword to ranking article in minutes instead of hours. The platform analyzes top-ranking competitors, surfaces key topics and questions, and guides writers with live SEO and GEO (Generative Engine Optimization) scores. frase.io

Founded in 2017 and headquartered in Boston, Massachusetts, Frase has grown into a leading AI content tool used by tens of thousands of content, SEO, and marketing teams worldwide. In October 2022, the company was acquired by Copysmith and became part of the Copyrytr portfolio, but it continues to operate its product and brand independently. prnewswire.com

Frase’s core platform includes SERP and competitor analysis, AI content briefs, an AI article writer, and an optimization editor that scores content against top results. Beyond traditional SEO, the product emphasizes GEO—optimizing for AI platforms like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews—helping brands win both search rankings and AI citations. frase.io

The company targets content marketers, SEO teams, agencies, and enterprises who need to scale high-quality, search-driven content production. With integrations for WordPress, Google Docs, Chrome, and Google Search Console, plus advanced features like Content Opportunities and AI Search Tracking, Frase positions itself as an end-to-end content workflow hub rather than a point solution. frase.io

Key Features

AI article writer - generate SEO and GEO-optimized full drafts from a target keyword in minutes instead of hours.

SEO content briefs - automatically build briefs with SERP analysis, competitor headings, questions, and topic clusters.

Real-time SEO scoring - live topic and keyword coverage scores that update as you write in the editor.

GEO (Generative Engine Optimization) scoring - optimize content for AI platforms like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.

SERP and competitor analysis - analyze top-ranking pages for word count, headings, domain authority, and key entities to understand what ranks.

Content Opportunities dashboard - identify pages to Fix, Boost, or Fill using integrated Google Search Console data and automated decay/quick-win detection.

AI Search Tracking - monitor brand and competitor visibility across major AI search engines and track prompts that drive citations.

Brand voice & governance - define style guides, brand terms, and multiple brand voices to keep AI-generated content on-brand.

Question research - surface questions from SERPs and site visitors to target featured snippets, FAQs, and question-based AI queries.

Content analytics - connect Google Search Console to track rankings, clicks, and impressions, and push priority queries/pages into optimization workflows.

Team collaboration - shared folders, project status tracking, and multi-user workspaces for agencies and in-house teams.

Chrome extension - access Frase's AI writer and optimizer inside any website or CMS via a browser extension.

WordPress plugin - optimize posts directly inside Gutenberg or Classic Editor with real-time SEO and GEO scoring.

Google Docs add-on - research, draft, and optimize inside Google Docs while collaborating with other writers.

Rank-Ready documents - optional pay-per-article workflow that produces fully researched, SEO + GEO optimized articles for a per-document fee.

Pros & Cons

👍 Pros

  • Significantly reduces time spent on SERP research and outlining by automatically analyzing top results and suggesting topics and headings.
  • Strong AI writer and templates that help overcome writer's block while still producing content that feels natural and on-brand.
  • Real-time SEO and topic scoring makes it easy for non-technical writers to optimize content as they write and see gaps immediately.
  • Integrated with Google Search Console to surface quick-win opportunities, decaying pages, and underperforming content that needs optimization.
  • Generally considered good value for money compared with heavier SEO suites, with many users praising the feature set relative to price.
  • Responsive support team that listens to feedback and frequently ships product improvements and new capabilities.

👎 Cons

  • Interface can feel cluttered or unintuitive at first, and several reviewers mention a learning curve before the workflow feels smooth.
  • Users occasionally report bugs or glitchy behavior in the editor or UI, especially when new features are rolled out.
  • Lower-tier plans have relatively strict limits on monthly content projects, which can be restrictive for high-volume publishers.
  • AI writer sometimes ignores required keywords or instructions, requiring manual editing and quality control.

User Reviews

G2
4.8
★★★★★
Capterra
4.8
★★★★★
TrustRadius
8.7
★★★★★

Integrations

WordPress Google Docs Chrome browser Google Search Console Google Bing ChatGPT Perplexity AI Claude Google Gemini Google AI Overviews Google Analytics Ahrefs SEMrush Moz Zapier Facebook Twitter

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Marketing & Advertising E-commerce Education Professional Services

Use Cases

SEO content creation for blogs and resources Content brief and outline generation for writers Optimizing existing articles to improve rankings and traffic GEO optimization to earn citations in AI search engines Content performance monitoring and decay detection Scaling content production across teams and clients

FAQ

What is Frase?

+

Frase is an AI-powered SEO and GEO content optimization platform that helps marketers research topics, generate content briefs, write with AI assistance, and optimize content to rank in Google and get cited by AI search engines like ChatGPT and Perplexity. It combines SERP analysis, an AI article writer, real-time SEO/GEO scoring, and analytics into a single workflow for content and SEO teams. frase.io

How much does Frase cost?

+

Frase's paid plans start at around $38 per month for the Starter plan, which includes 1 user and 15 content projects per month. The Professional plan for growing teams is about $98 per month with 3 seats and higher limits, while Scale and Advanced plans (from roughly $195-$297 per month) add bundled AI Search Tracking for monitoring AI search visibility. Enterprise plans are custom with volume, governance, and SLA options. Annual billing offers a discount compared with monthly pricing. frase.io

What are the main features of Frase?

+

Key Frase features include SERP and competitor analysis, AI-generated content briefs, an AI article writer, real-time SEO and GEO scores, Content Opportunities driven by Google Search Console data, AI Search Tracking across major AI platforms, brand voice and governance tools, and integrations for WordPress, Google Docs, Chrome, and Google Search Console. These capabilities are designed to support the full lifecycle from keyword to optimized, published content. frase.io

Who are Frase's main competitors?

+

Frase commonly competes with SEO-focused content editors like Surfer, Clearscope, and MarketMuse, as well as AI writing platforms such as Jasper and Writesonic. Buyers often compare these tools on depth of SEO guidance, AI writing quality, collaboration features, and pricing for teams and agencies. g2.com

Is Frase good for small businesses?

+

Yes. Frase offers a Starter plan tailored to solo creators and small businesses, along with a free tier and pay-per-article Rank-Ready documents for those who want to start small. Smaller teams benefit from the time savings on research and outlining, plus guided optimization that doesn't require deep SEO expertise. As needs grow, customers can upgrade to higher tiers with more projects, users, and AI Search Tracking. frase.io

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