LinkedIn Sales Navigator is the flagship B2B sales intelligence and prospecting platform from LinkedIn, built to help sales teams identify, understand, and engage decision‑makers using the power of LinkedIn’s global professional graph and AI‑driven insights. It combines advanced search, rich account and buyer signals, and integrated outreach tools like InMail and Smart Links so sellers can build and work highly targeted pipelines directly on top of LinkedIn’s network. business.linkedin.com LinkedIn itself was founded in 2002 and, since its 2016 acquisition by Microsoft, has grown into a global organization with around 18,500 employees serving more than a billion members, with Sales Solutions (including Sales Navigator) as one of its four primary revenue lines. en.wikipedia.org
Sales Navigator sits at the center of LinkedIn’s “deep sales” strategy: connecting buyers’ real‑time activity on the network with AI features like Account IQ, Lead IQ, and Sales Assistant to surface the right accounts, the right people, and the right moments to engage. It offers tight CRM integrations, mobile apps, and a growing ecosystem of integrations with tools like Salesforce, HubSpot, Microsoft Dynamics 365, Gong, G2, Salesloft, and Outreach so reps can work from within their existing revenue stack. business.linkedin.com
In the crowded sales intelligence market, Sales Navigator’s primary differentiator is LinkedIn’s first‑party, self‑maintained member data and engagement signals, which many buyers view as fresher and more reliable than third‑party contact databases. Real‑time alerts on job changes, company growth, and content engagement, combined with warm‑introduction capabilities via TeamLink, position Sales Navigator as a core system of insight for account‑based selling, strategic account management, and executive‑level outreach. business.linkedin.com
As a product, Sales Navigator has steadily evolved from a search and list‑building tool into a broader “deep sales” platform with embedded AI, advanced CRM sync, and ROI reporting for large enterprises. LinkedIn continues to invest heavily in AI features such as Account IQ, Lead IQ, Message Assist, and Sales Assistant, and backs Sales Navigator with enterprise‑grade security and compliance, including SOC 2 Type II and ISO 27001/27018 certifications that cover Sales Solutions. business.linkedin.com