HomeX Virtual Agency (often styled as HomeX) is a performance-focused outsourcing and virtual assistant agency that helps companies scale revenue without growing in-house headcount. Headquartered in Prishtina, Kosovo with a U.S. presence in Philadelphia, the firm specializes in building English-speaking, sales-oriented virtual teams that plug directly into a client’s existing tools and processes. Its agents handle cold calling, appointment setting, inbound and outbound customer support, workflow management, and marketing execution for small and midsize businesses across the U.S. and beyond.
Founded in 2019, HomeX was created to address common frustrations business owners have with traditional call centers and internal hiring—underperforming teams, high costs, and rigid engagement models. The leadership team focused first on real estate acquisitions and sales support, then expanded into broader lead generation, customer experience, help desk, and marketing services. Rather than providing generic offshore agents, HomeX emphasizes training in American sales psychology, objection handling, and industry-specific scripts so that agents sound and operate like in-house SDRs or support reps.
Operationally, HomeX positions itself as a fully managed extension of the client’s revenue or operations team. They recruit and train agents, embed them into CRMs and dialers such as Salesforce, HubSpot, Zoho, Mojo and BatchDialer, and report on KPIs like dials, contact rates, qualified leads, appointments booked and tickets resolved. Engagements can start with 1–2 agents and scale to larger pods that cover sales, service and administrative work. The company supports both outbound sales motions—especially in real estate, solar and automotive—and ongoing customer and help desk support for SaaS, e‑commerce and other digital businesses.
In the market, HomeX competes with global SDR and BPO providers but differentiates through its Balkan-based talent pool, relatively low hourly rates compared with U.S. hiring, and a strong focus on real estate and transaction-heavy service businesses. With a team size in the 10–49 range and a small but highly positive set of public reviews, it is best positioned for growth-stage companies that want hands-on support and direct access to management, rather than a large, anonymous call-center environment.