Utmost Agency is a boutique, founder-led B2B outbound sales and lead generation agency headquartered in Amsterdam, Netherlands. Founded in 2023, the firm positions itself as a global B2B sales partner focused on “elevating sales with precision and strategy,” combining modern go-to-market thinking with advanced automation. The agency specializes in building done-for-you outbound systems that fill calendars with qualified meetings so sales teams can focus on closing deals rather than manual prospecting.
Rather than acting as a traditional outsourced SDR shop, Utmost Agency designs Clay-centered sales engines that orchestrate the entire outbound and inbound pipeline. Their workflows pull data from CRMs, websites, LinkedIn, and niche data sources into Clay, enrich those records via specialist tools, and trigger AI-personalized outreach across email and LinkedIn using platforms such as Instantly.ai. They also engineer sophisticated intent-data workflows that monitor job postings, funding announcements, industry news, events, and website behavior to surface in-market accounts at the exact right moment.
Utmost serves startups, SMEs, and scaling enterprises across sectors such as SaaS, technology, logistics, professional services, and events. Engagements typically begin with deep ICP and TAM discovery sessions with founders and sales leaders, followed by design of an automation stack that unifies outbound, inbound lead qualification, and RevOps. G2 lists Utmost’s services as lead generation, sales automation, process optimisation, and go-to-market engineering, with coverage across Europe, North America, and Latin America.
Despite its small team, Utmost Agency has quickly gained visibility in the outbound and sales automation ecosystem. It has been highlighted in third-party lists of top Clay agencies and sales outreach automation partners, and maintains a perfect 5.0/5.0 rating on G2 from customers who praise its strategic insight, automation expertise, and ability to act as an extension of internal teams. The agency continues to publish in-depth content on topics like Clay-based tech stacks, intent data, and sales automation costs, reinforcing its position as a thought leader in SDR and lead generation services.