Salaria Sales Solutions

Full-Service B2B Sales & Lead Generation – Powered by People, Perfected by AI

SDR & Lead Gen Services
★★★★★ 4.9
2019 Founded
51-200 Employees
unknown Customers
Washington, DC, USA Headquarters
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Quick Facts

Website
salariasales.com →
Starting Price
unknown
Pricing Model
custom
Company Type
private
Social
LinkedIn Twitter/X

About Salaria Sales Solutions

Salaria Sales Solutions is a B2B lead generation and sales development agency founded in 2019 and headquartered in Washington, DC. The firm focuses on top-of-funnel activities—prospecting, outbound outreach, and appointment setting—to help B2B organizations consistently generate qualified opportunities without adding internal headcount. Its value proposition centers on combining human SDR expertise with AI-driven data, intent signals, and automation to deliver scalable, personalized outbound campaigns.

Rather than acting as a point-solution provider, Salaria positions itself as a full-service partner that can manage the entire sales development motion. Services span full-service B2B lead generation, AI-enabled cold calling, hyper-personalized email marketing, LinkedIn and social outreach, market research and prospecting, lead nurturing, rapid inbound lead response, and cross-functional appointment setting. Dedicated SDR "pods"—made up of SDRs, account managers, and strategists—are assigned to each client, supported by real-time dashboards that track dials, emails, replies, meetings, pipeline value, and closed-won revenue.

Salaria emphasizes a "human-led, AI-enhanced" model. Its tech stack incorporates intent and firmographic data, LinkedIn Sales Navigator, and programmatic advertising, alongside tools for list enrichment, spam-safe dialing, conversation intelligence, and bi-directional CRM syncs with systems like Salesforce and HubSpot. Campaigns are orchestrated across email, phone, LinkedIn, SMS (where permitted), and ads with predictive scoring and continuous A/B testing to optimize timing, messaging, and channel mix. Onboarding is intentionally fast: most outbound programs launch within 4–10 days once ICP and messaging are defined.

The company serves a broad range of B2B industries, including SaaS, healthcare, manufacturing, energy and renewables, legal, agencies, business services, e‑commerce, and real estate, from high-growth startups to enterprise organizations. Case studies highlight multi-million-dollar pipeline impact and strong ROI for clients like Deepchill Solutions, Global Ecom Partners, and RenewAge. Month-to-month, performance-focused contracts differentiate Salaria from traditional outsourcing firms that require long-term commitments, positioning the agency as a flexible, high-touch alternative to building in-house SDR teams.

Key Features

Full-service B2B lead generation - manages the entire top-of-funnel from ICP definition and list building to booked meetings and handoff.

Human/AI-enabled cold calling - live SDRs manually dial leads with AI-optimized scripts and talk tracks to bypass spam filters and increase connect rates.

Hyper-personalized email marketing - combines public and proprietary data with AI copy generation and human editing to send one-to-one style outreach at scale.

Targeted LinkedIn & social outreach - executes multistep sequences using connection requests, InMails, and content engagement to reach modern B2B buyers.

Multichannel outbound cadences - orchestrates coordinated touches across email, phone, LinkedIn, SMS (where permitted), and programmatic ads.

Custom market research & prospecting - builds and enriches account and contact lists using multi-source data and manual research aligned to client ICPs.

Rapid inbound lead response - human reps respond quickly to inbound leads and follow up across channels until they are qualified or disqualified.

Cross-functional appointment setting - books meetings with full buying committees and coordinates across stakeholders, territories, and teams.

AI-driven outbound & ABM engine - uses predictive scoring, intent, and technographic signals to prioritize high-intent accounts and personalize outreach.

Dedicated SDR pods - cross-functional teams of SDRs, strategists, and account managers aligned to each client's goals and vertical.

Real-time analytics dashboards - provides live views of activity, meetings, pipeline value, and ROI, plus weekly recap calls and call recordings.

Compliance-first outreach - processes designed around GDPR, CCPA, TCPA, CAN-SPAM and Do-Not-Call lists for compliant global prospecting.

Pros & Cons

👍 Pros

  • Delivers a high volume of qualified, decision-maker meetings, often within the first weeks of engagement.
  • Strategic, data-driven approach to outbound campaigns that goes beyond simple cold calling.
  • Clear communication and transparency through weekly check-ins, detailed reports, and real-time dashboards.
  • Flexible, agile team that adapts targeting, messaging, and cadences based on client feedback and evolving goals.
  • Acts as an extension of the internal sales team, freeing reps to focus on demos and closing rather than prospecting.
  • Consistently strong lead quality, with meetings typically booked at director, VP, or C-level in target accounts.

👎 Cons

  • Some clients note an initial ramp-up and optimization period before performance reaches full potential.
  • The volume of booked meetings can strain smaller sales teams that are not prepared to handle increased pipeline.
  • A few users would like even more granular, real-time reporting and campaign update capabilities.

User Reviews

G2
5.0
★★★★★
Capterra
unknown
☆☆☆☆☆
TrustRadius
9.5
★★★★★

Integrations

Salesforce HubSpot Marketo Pipedrive Zoho CRM Looker Tableau Microsoft Power BI LinkedIn Sales Navigator Bombora ZoomInfo-class B2B data providers Programmatic ad platforms Custom webhooks Custom API endpoints Email and SMS delivery platforms

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Healthcare Manufacturing Energy & Natural Resources Business Services

Use Cases

Cold outbound lead generation and appointment setting Scaling SDR capacity without adding internal headcount Account-based marketing and named-account outreach Reviving stalled pipeline and entering new verticals or regions Rapid inbound lead response and qualification

FAQ

What is Salaria Sales Solutions?

+

Salaria Sales Solutions is a full-service B2B lead generation and sales development agency. Founded in 2019 and headquartered in Washington, DC, it helps B2B organizations generate qualified pipeline by managing top-of-funnel activities such as ICP discovery, data enrichment, cold calling, personalized email, LinkedIn outreach, and appointment setting. Salaria combines AI-driven research and intent data with human SDR pods and multichannel cadences to book meetings and feed client sales teams with sales-ready opportunities.

How much does Salaria Sales Solutions cost?

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Salaria Sales Solutions does not publish fixed package pricing on its website. Engagements are scoped and priced custom based on factors like number of SDRs, target markets, channels used, and meeting or pipeline goals. Contracts are typically month-to-month, and the company emphasizes flexibility to scale outreach up or down as needs change. To get an accurate quote, prospects are encouraged to schedule a strategy or demo call with the Salaria team.

What are the main features of Salaria Sales Solutions?

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Core capabilities include full-service B2B lead generation, human/AI-enabled cold calling, hyper-personalized email marketing, LinkedIn and social outreach, custom market research and list building, rapid inbound lead response, and cross-functional appointment setting. Salaria also offers an AI-driven outbound and ABM engine with predictive scoring and intent data, real-time dashboards for performance and ROI tracking, and deep CRM and analytics integrations with systems such as Salesforce, HubSpot, Marketo, Looker, Tableau, and Power BI.

Who are Salaria Sales Solutions's main competitors?

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Salaria Sales Solutions competes with other outsourced SDR and lead generation providers and growth agencies, including CIENCE, memoryBlue, Belkins, and KlientBoost, as well as niche agencies focused on specific verticals or channels. Buyers often compare these vendors on meeting quality, contract flexibility, industry expertise, integration depth with their CRM and marketing stack, and overall ROI.

Is Salaria Sales Solutions good for small businesses?

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Yes. Salaria works with a range of company sizes, from small businesses to large enterprises. Its month-to-month contracts and modular service offerings can suit fast-growing SMBs that need pipeline quickly but lack the resources to build an in-house SDR team. However, because the model is geared toward generating high-value B2B opportunities, it is best suited to small businesses with a clear ICP, higher ACV deals, and the capacity to follow up on a steady flow of booked meetings.

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