The Munro Agency is a boutique B2B marketing and lead generation agency headquartered in Glasgow, Scotland, with additional presence in London and remote delivery for global clients. Founded in 2015, the agency specialises in helping ambitious brands turn their websites and digital channels into predictable revenue engines by combining demand generation strategy, high-intent traffic acquisition and sophisticated marketing automation.
Beyond traditional digital marketing services like SEO, PPC, paid social and content marketing, The Munro Agency operates its own marketing automation and lead management platform, built on SharpSpring, as well as an AI-powered lead generation tool suite under the munro.tech brand. These platforms provide behavioural-based email automation, built-in CRM, website visitor identification, integrated call tracking, dynamic forms, analytics and a range of AI tools for enrichment, email finding, chatbots, review management, social proof and social media prospecting.
The agency positions itself as a partner that bridges the gap between marketing and sales. Rather than focusing on vanity metrics, Munro emphasises creating sales-ready B2B leads, multi-touch lead nurturing and clear visibility into which channels and campaigns actually drive pipeline and revenue. Their team of strategists, technologists and content specialists work across SEO, PPC, digital PR, web development and marketing operations to design full-funnel programs for B2B SaaS companies, professional services firms and other high-growth organisations.
In the UK market, The Munro Agency is recognised as a data-driven, results-focused agency, appearing in multiple independent rankings of top B2B, SEO and SaaS marketing partners. Client testimonials highlight strong performance in SEO and lead generation, transparent communication and the ability to combine creative strategy with rigorous analytics. With a relatively small but specialised team, Munro competes by offering deep marketing automation expertise, hands-on collaboration and a flexible mix of service and software for companies that want both execution and infrastructure from a single partner.