Green Leads

Build Your Team's Pipeline With Green Leads.

SDR & Lead Gen Services
★★★☆☆ 3.3
2007 Founded
51-200 Employees
2,500+ Customers
San Francisco, CA, USA Headquarters

Quick Facts

Starting Price
5000
Pricing Model
usage-based
Company Type
acquired

About Green Leads

Green Leads is a B2B pipeline generation and appointment-setting agency that helps technology and SaaS companies fill the top and middle of their funnel with qualified leads and sales-ready meetings. Since 2007 the company has generated millions of opt-in leads and tens of thousands of appointments for thousands of B2B brands worldwide, leveraging a global database of over 105 million contacts across more than 50 countries. green-leads.com

Operating as part of Next Fifteen Communications Group, via its Activate Marketing Services subsidiary, Green Leads offers a portfolio of pay-for-performance demand generation services including content syndication programs for MQL and HQL leads, intent-qualified leads, sales-ready leads, and fully managed SDR and appointment generation services. These programs are backed by service-level agreements and can be bought as stand-alone campaigns or on a subscription basis. prnewswire.com

Green Leads focuses primarily on complex B2B sales in technology, SaaS, cybersecurity, telecom, and adjacent industries, with specialized practices for public sector, channel-driven go-to-market motions, and startups. The company maintains delivery teams and SDRs across North America, Europe, Latin America, and South Africa, enabling multilingual outreach and coverage of regional markets while coordinating strategy and client service from its San Francisco office. green-leads.com

With reported revenue in the multi–million dollar range and roughly one hundred employees, Green Leads positions itself as a boutique but scaled alternative to larger business process outsourcers, emphasizing data quality, triple-verified and enriched leads, and high ROI. Independent reviews on Clutch, Google and other platforms highlight strong pipeline impact and professional SDR execution, while also noting that pricing sits toward the higher end of the market and results depend on careful alignment and onboarding. appsruntheworld.com

Key Features

B2B appointment generation - fully managed outbound calling and email campaigns to book meetings with qualified decision-makers for your sales team.

Outsourced SDR and BDR teams on demand - provision 1-10+ experienced reps to run ongoing outbound and follow-up programs for complex B2B offerings. green-leads.com

Persona-based content syndication programs that deliver opt-in Marketing Qualified Leads (MQLs) and Highly Qualified Leads (HQLs) aligned to your ideal customer profile.

Intent Qualified Leads (IQLs) powered by intent data to prioritize accounts and contacts already exhibiting buying signals in your category. green-leads.com

Sales Ready Leads (SRLs) and 3-touch lead programs that combine digital outreach and SDR follow-up to warm prospects before hand-off to sales.

Sales Qualified Leads (SQLs) defined as accepted, scheduled appointments that meet jointly agreed ICP and qualification criteria.

Event and webinar registration lead programs (EQLs) to drive attendance and follow-up pipeline from virtual and in-person events. green-leads.com

Specialized public sector lead generation for federal, state and local government, higher education and K-12 institutions.

Channel and partner marketing campaigns that generate pipeline for resellers, distributors and technology partners.

Global B2B/B2G pipeline generation with native-language BDRs and coverage in more than 50 countries using a database of over 105 million contacts. green-leads.com

Triple-verification process for every lead, including validation of emails, phone numbers and titles, plus manual QA of form fills.

Double data enrichment on each record with direct dials, mobile numbers and LinkedIn profiles appended to improve connect and conversion rates. green-leads.com

Strictly opt-in, GDPR- and CCPA-compliant lead generation practices with documented privacy policies and consent management.

Account-based marketing (ABM) programs tailored to named account lists, combining content syndication, intent data and SDR outreach.

Performance-based, cost-per-lead and cost-per-appointment pricing models supported by contractual service-level agreements.

Pros & Cons

👍 Pros

  • Delivers strong pipeline and ROI, with some clients reporting 600-700% increases in opportunity value from Green Leads campaigns.
  • High-quality leads and appointments that often convert into real sales opportunities rather than just form fills.
  • Experienced SDR and BDR teams who quickly learn complex products and can represent the client's brand effectively in conversations.
  • Responsive, collaborative account management; leadership and project managers are described as easy to reach and proactive in communication.
  • Flexible engagement models, including pay-per-qualified-meeting and cost-per-lead pricing, that make it easier to align spend with outcomes.
  • Global coverage and ability to source hard-to-reach prospects in regions like EMEA and the public sector.

👎 Cons

  • Services are perceived as relatively expensive, with some reviewers rating cost lower than other dimensions even when ROI is positive.
  • Campaigns can require a significant ramp-up and onboarding period before performance stabilizes and results reach full potential.
  • A few reviews describe over-promised results or appointments where the prospect was not fully briefed, indicating occasional misalignment on qualification standards.
  • Results can vary by campaign and market, so close collaboration and clear definitions of qualified leads are important to avoid disappointment.

User Reviews

G2
4.5
★★★★★
Capterra
unknown
☆☆☆☆☆
TrustRadius
4.15
★★★★☆

Integrations

Salesforce HubSpot CRM Frontspin Salesloft IDG Foundry Intent HubSpot Live Chat Google Workspace Client CRM systems via CSV or API-based data exchange Client marketing automation platforms for lead routing and nurture Webinar and virtual event platforms used to capture event registration leads Video conferencing tools used by clients for scheduled sales meetings Website chat and conversational tools used for inbound lead capture Email service providers used for outbound and nurture campaigns Calendar and scheduling tools used to coordinate SDR-booked meetings Data enrichment and verification services used to validate contact data Intent data platforms and ABM tools leveraged for account prioritization Cloud dialers and call-center platforms supporting SDR operations Business intelligence and reporting tools used for campaign analytics Customer data platforms or data warehouses where leads are consolidated Other major CRM and martech systems as required by client tech stacks

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology and IT Services Telecommunications and Unified Communications Cybersecurity Financial Services Manufacturing and Industrial

Use Cases

Outsourced SDR and BDR programs to generate qualified meetings for sales Top-of-funnel content syndication to drive MQL and HQL volume Account-based marketing campaigns for named accounts and key verticals Event and webinar registration and follow-up pipeline creation Public sector lead generation for federal, state, local and education buyers Channel and partner pipeline development for resellers and alliances

FAQ

What is Green Leads?

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Green Leads is a B2B pipeline generation and appointment-setting agency that helps technology, SaaS and other B2B companies generate qualified leads and sales-ready meetings. It combines opt-in content syndication, intent data and outsourced SDR/BDR teams to deliver MQLs, HQLs, IQLs, SRLs and fully qualified Sales Qualified Leads in the form of booked appointments.

How much does Green Leads cost?

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Green Leads does not publish detailed pricing on its website. Independent profiles and reviews indicate a minimum project size of around $5,000, with average hourly rates in the $50-$99 range and flexible cost-per-lead or cost-per-qualified-meeting models. Exact pricing depends on factors such as target market, lead type, volume commitments and whether you engage them for one-off campaigns or ongoing SDR programs.

What are the main features of Green Leads?

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Green Leads' core offerings include global B2B lead generation, outsourced SDR and BDR teams, fully managed appointment-setting services, and persona-based content syndication programs for MQLs and HQLs. The company also provides intent-qualified leads, event and webinar registration campaigns, public sector and channel-focused programs, triple-verified and enriched data, and performance-based pricing backed by service-level agreements.

Who are Green Leads's main competitors?

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Green Leads competes with other outsourced SDR and B2B lead generation providers such as CIENCE, Belkins, Martal Group and SalesRoads, as well as a broader ecosystem of demand generation agencies and call centers that offer appointment setting, content syndication and ABM services for B2B technology companies.

Is Green Leads good for small businesses?

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Green Leads can be a strong fit for growth-stage and mid-market B2B companies that have at least several thousand dollars per campaign to invest and need a partner to run sophisticated, multi-channel outbound and content syndication programs. Very small businesses or those with limited budgets below the $5,000 project minimum may find the engagement model too costly and may be better served by smaller agencies or self-service tools.

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