Influence & Co

We make content marketing simple.

Creative & Content Agencies
★★★★★ 4.9
2011 Founded
51-200 Employees
Hundreds of brands worldwide Customers
Columbia, MO, USA Headquarters
Visit Website

Quick Facts

Website
influenceandco.com →
Starting Price
5000
Pricing Model
custom
Company Type
acquired
Social
LinkedIn Twitter/X

About Influence & Co

Founded in 2011, Influence & Co grew from a small team into a leading, women‑led content marketing agency focused on expert‑driven thought leadership. From its headquarters in Columbia, Missouri, the firm built a reputation for turning executive expertise into high‑quality bylined articles and owned content that build trust and authority. entrepreneur.com

Over time the agency expanded into a full‑service content partner, providing strategy, content audits, SEO, PR, blog and newsletter management, case studies, white papers, and content amplification programs that support lead generation, sales enablement and search performance. A key differentiator has been its proprietary ICo Core content management platform, which streamlines collaboration, approvals and analytics between client teams and Influence & Co strategists, writers and editors. saufter.io

Influence & Co’s clients range from venture‑backed startups to Inc. 5000 and Fortune‑level brands across technology, SaaS, financial services, healthcare, education and professional services. The agency maintains relationships with more than 1,000–1,500 editor‑level contacts at leading online publications, enabling it to consistently secure guest‑contributed placements alongside robust owned‑media programs. The firm has been recognized on lists of top content marketing and executive‑branding agencies and noted for its strong workplace culture. influenceandco.com

In February 2022 Influence & Co joined digital agency Intero Digital and in June 2023 announced that it would fully adopt the Intero Digital brand as that company’s Content & PR Division. Today, influenceandco.com redirects to Intero Digital, but the Influence & Co name is still widely used in directories and reviews to describe the content and PR team that continues to run long‑term, strategy‑led content programs for B2B clients. prnewswire.com

Key Features

Content strategy and editorial planning - discovery, content audits and roadmaps that align articles, blog posts and assets with business goals.

Thought-leadership development - ghostwriting bylined articles for executives and placing them in authoritative publications such as Forbes, Inc. and Fast Company.

Guest-contributed content and PR - topic ideation, pitching and media relations to secure guest posts and press mentions in targeted industry outlets.

Blog and owned-media management - ongoing management of company blogs, resource centers and newsletters with SEO-optimized content.

SEO content and keyword research - keyword discovery, technical website audits and on-page optimization to improve organic visibility and traffic.

Sales-enablement content - creation of case studies, white papers, one-pagers and other collateral that supports SDRs and sales teams.

Lead-generation campaigns - using gated content, landing pages and email sequences to convert readers into marketing-qualified leads.

Content amplification - repurposing content into social media collateral, email drips and paid promotion to maximize reach and ROI.

Executive branding and personal-brand strategy - elevating founders and leaders on LinkedIn and other channels through consistent, insight-driven content.

ICo Core content management platform - proprietary software that centralizes collaboration, approvals, deadlines and performance data for client programs.

Analytics and reporting - regular reporting on rankings, traffic, backlinks, engagement and lead impact so clients can see content ROI.

Industry-specific content expertise - writers and strategists experienced in sectors like SaaS, technology, finance, healthcare, education and professional services.

Influencer and social-channel promotion - integrating social distribution and influencer collaborations to extend the reach of long-form content.

Pros & Cons

👍 Pros

  • Delivers high-quality, well-written content that captures client voice and complex subject-matter expertise.
  • Strong relationships with top online publications and consistent success securing relevant guest-contributed placements.
  • Strategic, results-oriented approach that connects content programs to lead generation, SEO gains and sales enablement outcomes.
  • Responsive, collaborative account teams and editors who feel like an extension of in-house marketing staff.
  • ICo Core platform and well-defined processes that make collaboration, approvals and performance tracking easy for busy executives.

👎 Cons

  • Engagements and retainers can be relatively expensive, with minimum fees around $5,000/month, which may be high for very small businesses.
  • Like many growing agencies, some reviewers note occasional process or staffing growing pains, especially around rapid growth and the transition into Intero Digital.
  • Limited automation compared with pure software platforms; most value comes from human expertise, and some users would like to see more tech-driven efficiencies.

User Reviews

G2
4.9
★★★★★
Capterra
unknown
☆☆☆☆☆
TrustRadius
unknown
☆☆☆☆☆

Integrations

ICo Core HubSpot Moz Google Search Console Grammarly BuzzSumo LinkedIn Facebook Instagram Twitter / X YouTube TikTok Pinterest Snapchat Reddit Ads Email marketing via HubSpot

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Financial Services Healthcare Education Professional Services

Use Cases

Thought leadership and executive branding SEO-driven content marketing and organic growth Lead generation and pipeline acceleration Sales enablement content and collateral Media relations and PR for brand authority Content support for product launches and funding announcements

FAQ

What is Influence & Co?

+

Influence & Co is a B2B content marketing and PR agency, founded in 2011 in Columbia, Missouri, that specializes in turning executive expertise into thought-leadership content, press placements and SEO-driven owned media. The firm is now Intero Digital's Content & PR division but continues to be widely known under the Influence & Co name.

How much does Influence & Co cost?

+

Public data from industry roundups indicates that Influence & Co typically works on custom monthly retainers starting around $5,000 per month, with one-time projects priced at roughly 30% above the equivalent retainer scope. Exact pricing depends on the mix of strategy, content volume, PR, SEO and amplification required, so prospective clients should expect a custom quote after a discovery call. ninjapromo.io

What are the main features of Influence & Co?

+

Core offerings include content strategy and audits, blog and owned-media management, ghostwritten thought-leadership articles, PR and media relations, SEO content and keyword research, case studies and white papers, content amplification across email and social, and analytics and reporting via its proprietary ICo Core platform. Together these services are designed to build brand authority, organic visibility and a stronger sales pipeline. saufter.io

Who are Influence & Co's main competitors?

+

Influence & Co competes with other premium B2B content and thought-leadership agencies such as Animalz, Column Five, Fractl, SmartBug Media and similar firms that combine strategic content planning, writing, SEO and PR services for growth-stage and enterprise clients.

Is Influence & Co good for small businesses?

+

Influence & Co can be a strong fit for well-funded small and mid-sized B2B companies that can commit to a multi-thousand-dollar monthly content budget and want a long-term, hands-on partner. Very small businesses, early-stage startups or teams looking for low-cost, do-it-yourself tools may find the minimum retainers too high and may be better served by lighter-weight agencies or software-only content platforms.

Book a Call

Ready to Scale Your Pipeline?

Schedule a free strategy call with our sales development experts.

SCHEDULE A MEETING TODAY!
1
2
3
4

Enter Your Details

Select Your Meeting Date

MONTUEWEDTHUFRI

Pick a Day

MONTUEWEDTHUFRI

Pick a Time

Select a date

Confirm

SalesHive API 0 total meetings booked
SCHEDULE A MEETING TODAY!
1
2
3
4

Enter Your Details

Select Your Meeting Date

MONTUEWEDTHUFRI

Pick a Day

MONTUEWEDTHUFRI

Pick a Time

Select a date

Confirm

New Meeting Booked!