Keap is a small business–focused CRM and marketing automation platform that helps entrepreneurs and growing companies organize their customer data, automate follow-up, and streamline sales and payments. Formerly known as Infusionsoft, the company pioneered all‑in‑one CRM and automation for small businesses and continues to focus on service-based SMBs that want to move beyond basic email tools and spreadsheets. Keap’s platform brings CRM, email and text marketing, sales pipeline management, appointment scheduling, invoicing, and online checkout together in one subscription, reducing the need to juggle multiple point solutions.
Founded in 2001 in Arizona, Keap has spent over two decades refining a system tailored to how small businesses actually operate. Contacts, companies, tasks, forms, deals, email engagement, and purchase history all live in a unified database. On top of that foundation, Keap layers powerful automation through visual builders and AI assistants so users can design campaigns that capture leads, score them based on behavior, trigger personalized emails and texts, assign tasks, and move deals through a pipeline without constant manual work. The company pairs its product with structured onboarding and coaching packages designed to help non-technical teams launch meaningful automations quickly.
Keap’s positioning in the CRM market is as an "automation-first" alternative to lighter SMB CRMs and heavyweight enterprise suites. Compared with tools like Pipedrive or basic versions of HubSpot CRM, Keap generally offers deeper built-in automation, payments, and lifecycle marketing tools. At the same time, it aims to remain more accessible to small teams than enterprise platforms such as Salesforce, offering curated integrations, a native mobile app, and prebuilt automation templates. Its Zapier integration and open API extend the platform to thousands of other apps when customers outgrow the native catalog.
In October 2024, Keap was acquired by Thryv Holdings and now operates as "Keap, a Thryv, Inc. brand," while continuing to serve over 200,000 users worldwide. The Thryv acquisition is intended to strengthen Keap’s go‑to‑market and expand its reach among local service businesses, while keeping Keap’s product roadmap focused on small-business CRM, automation, and integrated payments. Keap remains a distinct product line within Thryv’s portfolio and is still marketed primarily to founders, coaches, agencies, and service providers that want serious automation without adopting a full enterprise stack.