SaaS & Marketing Technology

Lead Generation for MarTech Companies

Selling MarTech is tough when buyers are consolidating stacks, scrutinizing ROI, and demanding clean integrations with tools like Salesforce, HubSpot, Marketo, and modern data warehouses. Deals stall when you can’t multi-thread across marketing ops, RevOps, IT, and procurement—or when your value is framed as “just another tool.” SalesHive helps MarTech teams consistently book qualified demos through precise targeting, personalized messaging, and SDR-led outbound that speaks to real workflow and data challenges.

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We Target Your Ideal MarTech Buyers

Your SDRs are trained to engage modern marketing teams who care about attribution, activation, integrations, and data governance. We tailor talk tracks to the realities of stack rationalization, security reviews, and cross-functional buying committees common in MarTech evaluations.

Decision-Makers We Reach

CMOs & VPs of Marketing
VPs/Directors of Marketing Operations (MOps)
Heads of Demand Generation & Growth Marketing
VPs/Directors of Revenue Operations (RevOps)
Directors/VPs of Marketing Analytics, Data, & MarTech

The Challenge

Why MarTech Sales Development is Hard

MarTech buyers are overwhelmed by vendor choices, pressured to prove ROI fast, and rarely purchase without aligning marketing, data/IT, and procurement around a clear integration plan.

ROI proof is non-negotiable

Marketing leaders are pushed to defend every platform with measurable pipeline and revenue impact, not vanity metrics. If your outreach can't quickly connect capabilities to attribution, activation, or efficiency gains, prospects deprioritize the conversation.

Buying committees are cross-functional

Most MarTech deals require consensus across MOps, Demand Gen, RevOps, data/IT, security, and finance. Single-threaded outreach dies in inboxes because no one person owns the full decision, budget, and implementation timeline.

Integration questions block progress

Prospects want to know how you fit into their stack before they'll even take a serious demo. If you can't speak fluently about implementation, APIs, data flows, and native connectors, discovery calls turn into "send docs" and go quiet.

Privacy and security reviews slow deals

MarTech touches sensitive customer and behavioral data, so buyers raise the bar on compliance, data retention, permissions, and vendor risk. Outbound that ignores security concerns attracts the wrong leads and increases late-stage drop-off.

Stack rationalization delays new tools

Even interested teams hesitate because they're already migrating platforms, consolidating vendors, or re-architecting data. Sales cycles stretch when prospects need to replace an incumbent, align internal champions, and time a rollout around other initiatives.

Budgets shift toward "must-have" spend

MarTech often competes against paid media, headcount, and core systems for the same dollars. If your message doesn't clearly position you as a platform priority—versus a nice-to-have point solution—pipeline gets squeezed during budget reviews.

Our Approach

How We Generate Leads for MarTech

We combine technographic targeting, tight positioning, and multi-channel SDR outreach to book demos with the exact teams evaluating and consolidating MarTech stacks.

Technographic account targeting

We build lists based on the systems your buyers actually run—CRM, MAP, CDP, analytics, data warehouse, and experimentation tools—so outreach is relevant from the first touch. This lets your team prioritize accounts with the strongest integration fit and the highest likelihood to switch or consolidate.

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Personalized email sequences

We craft messaging that speaks to MOps and RevOps realities: attribution gaps, lifecycle automation, identity/consent constraints, and messy handoffs between systems. Using SalesHive's personalization workflow, we tailor hooks by stack, role, and priority initiative to drive replies and booked demos.

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Multi-threaded outbound calling

Our SDRs call into marketing, ops, and data stakeholders to create momentum across the buying group—not just one champion. We use role-specific talk tracks to uncover implementation requirements, procurement blockers, and competitive context so meetings are better qualified.

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Outbound performance transparency

MarTech teams expect measurement discipline, and our platform supports that with clear reporting on activity, conversions, and meeting outcomes. You get fast feedback on which segments, narratives, and personas are converting so your GTM team can iterate without guesswork.

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Manufacturing

Manufacturing Operations SaaS Platform

Over 14 months, this manufacturing operations SaaS company partnered with SalesHive to build a repeatable outbound engine targeting mid-market manufacturers. By combining AI-personalized email outreach with US-based cold calling and a manufacturing-specific sales playbook, SalesHive...

238

MEETINGS BOOKED TOTAL

SALES QUALIFIED OPPORTUNITIES CREATED

NEW LOGOS CLOSED-WON

PAGE CUSTOM MANUFACTURING SALES PLAYBOOK

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"SalesHive finally gave us a predictable way to get in front of the right plant and operations leaders instead of hoping referrals would show up. The quality of the meetings and the visibility into their process made it feel like an extension of our own sales team."

VP of Sales

Manufacturing Company

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