Cloud Unified Communications SaaS Platform

Client Challenges

SalesHive's Solutions

1. 1 Conducted a two-week discovery sprint to define the ideal customer profile, map the buying committee, and build a 30-page custom sales playbook that positioned the platform against incumbent telecom providers and highlighted business outcomes rather than features.
2. 2 Deployed a dedicated US-based cold caller supported by a SalesHive sales strategist, using SalesHive’s cold calling infrastructure to make 150-200 highly targeted dials per day into IT, network operations, and contact center leaders at multi-location businesses.
3. 3 Built and validated calling lists using premium B2B data sources and direct dials, then implemented a phone-only cadence of five call attempts plus strategic voicemail drops over 14 days to maximize live connects with hard-to-reach telecom decision makers.
4. 4 Used recorded calls and weekly feedback loops with the client to refine objection handling around switching costs, contract lock-in, and uptime guarantees, continuously updating scripts and talk tracks inside the playbook to improve call-to-meeting conversion.
5. 5 Launched the program through SalesHive’s risk-free onboarding and fast 2-3 week setup, then iterated quickly on targeting and messaging once early results came in to double down on verticals and personas showing the highest connection and meeting rates.

Engagement Timeline

1. 1

   Discovery & Setup

   Weeks 1-2

   ICP refinement, telecom-specific messaging workshops, 30-page sales playbook creation, TAM building, and call campaign setup.

2. 2

   Initial Outreach

   Weeks 3-8

   Phone-only campaigns launched using dedicated SDR and strategist, daily high-volume dialing, voicemail strategy, and initial meetings booked with early-adopter accounts.

3. 3

   Optimization

   Weeks 9-12

   Analysis of call outcomes and recordings, refinement of objection handling around pricing and migration, re-prioritization of target verticals, and scaling of the best-performing calling scripts and cadences.

Results in Detail

• 42 qualified phone-discovered meetings booked with IT, network operations, and contact center leaders at target mid-market accounts within 12 weeks.
• 24 opportunities advanced to sales-qualified stage, including several multi-location prospects representing more than 200 seats each.
• Over $450,000 in net-new pipeline created from a previously cold segment, giving the client a repeatable outbound motion they can scale beyond the initial campaign.

Services That Drove These Results

The SalesHive services we ran for this client: