Insights & Strategies
Expert tips, industry trends, and actionable strategies to help you scale your B2B sales development.
Content Creation: AI for B2B Blog Writing
AI has gone from novelty to necessity in B2B content: 73% of marketing teams now use generative AI, and 88%...
Cold Calling Ice Breakers That Hook Decision Makers
In modern B2B outbound, the first 20–30 seconds of a cold call can swing conversion rates from the baseline 2–2.5%...
Domain Authority: Best Practices for Growth in 2025
Domain Authority in 2025 is less about gaming a score and more about proving you deserve to rank. For B2B...
AI Email Customization: Best Practices for Impact
AI email customization has moved from ‘nice-to-have’ to a core lever for B2B pipeline, with personalized campaigns driving up to...
Sales Outreach Platforms: Streamlining B2B Efforts
B2B buyers now complete up to 80% of their journey before talking to sales, and reps spend just 28% of...
Google Search Console: Best Practices for Use
Organic search still accounts for roughly 53% of all website traffic, and Google controls close to 90% of the global...
Backlinking: Platforms to Build Authority
Backlinking is no longer just an SEO side project; it’s a revenue strategy. With organic search generating 53% of inbound...
Cold Calling Scripts: AI-Generated Templates
Cold calling absolutely still works in 2025—but generic scripts don’t. With average B2B cold call success rates sitting around 2–3%,...
AI Email Marketing: Personalization for B2B Wins
AI email marketing has moved from buzzword to core B2B sales infrastructure. Done right, AI-driven personalization can deliver 30% more...
Designing Landing Pages: Best Platforms for B2B Lead Generation in 2025
In 2025, B2B companies can’t afford to send paid or outbound traffic to generic homepages anymore. With the average B2B...
The Best Sales Platforms for B2B Success in 2025
By 2025, 80% of B2B sales interactions are expected to occur in digital channels and the average sales tech stack...
Google Search Console Hacks for B2B Lead Gen
Google Search Console is one of the most underused weapons in B2B lead generation. While search engines still drive the...
Sales Email Layouts That Pair Perfectly with Cold Calls
Modern outbound isn’t "phone vs. email" – the best B2B teams orchestrate both. Multichannel sequences that combine email and phone...
Domain Authority: AI Tools to Boost It
Domain authority is not just an SEO vanity metric anymore; it is a rough scoreboard for how findable and trustworthy...
Avoiding Spam Likely: Best Practices for Calls That Convert
Spam labeling has quietly become one of the biggest killers of B2B outbound. In 2024, Hiya found that nearly a...
Blog Writing: SEO Best Practices for B2B
In B2B, your blog is often the first salesperson buyers meet, long before an SDR ever touches the account. With...
Landing Page Builders: SEO-Friendly Options
Modern B2B buyers do their homework online—68% prefer to research purchases digitally and 77% won’t talk to sales until they’re...
B2B SEO: Techniques to Rank Higher in 2025 and Beyond
B2B SEO in 2025 is a different game: organic still drives roughly half of all web traffic and up to...