Best Attribution & BI Tools (2026)
Compare the best Attribution & BI tools and software. Read reviews, compare features and pricing, and find the perfect solution for your business needs.
All Attribution & BI Tools
14 tools found)){kind=icon}
Adobe Analytics
Unified customer analytics across data, content, and journeys. ([business.adobe.com](https://business.adobe.com/products/adobe-analytics.html))
Adobe Analytics is a digital analytics platform that delivers AI-powered web insights, attribution modeling and tight Adobe Experience Cloud integrations. ([business.adobe.com](https://business.adobe.com/products/adobe-analytics.html))
Bizible
Maximize your marketing budget with precision.
Bizible, now Adobe Marketo Measure, is a B2B marketing attribution platform that connects every marketing and sales touchpoint to pipeline and revenue so teams can prove and optimize ROI.
CaliberMind
Multi-touch Attribution & GTM Intelligence For Enterprises
CaliberMind is a B2B GTM intelligence and multi-touch attribution platform that unifies marketing, sales, and RevOps data so teams can see exactly how programs drive pipeline and revenue.
Dreamdata
B2B Activation & Attribution Platform with the most complete customer journey map
Dreamdata is a B2B activation and attribution platform that unifies go-to-market data into a single account-based customer journey, helping marketers prove and grow revenue.
Factors.ai
Leverage buying signals to turn in-market prospects into paying customers
Factors.ai is a B2B demand generation, account intelligence, and marketing analytics platform that unifies intent signals to help revenue teams find and convert high-intent accounts.
Funnel.io
The global marketing intelligence platform. Make data dance.
Funnel is a marketing intelligence platform that centralizes performance data from hundreds of advertising, analytics and CRM tools. It helps marketers and data teams automate data collection, modeling and reporting without code.
Google Analytics
Turn insights into ROI with Google Analytics ([blog.google](https://blog.google/products/marketingplatform/analytics/turn-insights-roi-google-analytics/?utm_source=openai))
Google Analytics is Google’s flagship web and app analytics platform that helps organizations measure customer behavior, marketing performance, and digital experiences across sites and applications. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Google_Analytics?utm_source=openai))
HockeyStack
GTM Intelligence That Actually Converts
HockeyStack is an AI-powered revenue analytics and attribution platform that unifies marketing, sales, and product data to show what truly drives pipeline and revenue. It helps B2B teams visualize buyer journeys, run multi-touch attribution, and power account intelligence in one place.
Mixpanel
Analytics that drive decisions
Mixpanel is a product analytics platform that helps digital teams understand user behavior, measure funnels and retention, and optimize products and campaigns using real-time, event-based data.
Northbeam
Make your marketing more profitable.
Northbeam is a marketing intelligence and attribution platform built for ecommerce and direct‑to‑consumer brands. It combines multi‑touch attribution, MMM+ and first‑party data to show which channels, campaigns and creatives truly drive profitable growth.
Ruler Analytics
Data driven marketing attribution & marketing mix modelling software for data science and marketing teams.([linkedin.com](https://www.linkedin.com/company/ruleranalytics/))
Ruler Analytics is a UK-based marketing measurement and attribution platform that tracks full customer journeys and ties CRM revenue back to marketing channels, campaigns and keywords.([g2.com](https://www.g2.com/products/ruler-analytics/reviews))
Segment
The leading customer data platform, powered by AI
Twilio Segment is a customer data platform (CDP) that collects, unifies, and activates first-party customer data across hundreds of tools so teams can power analytics, personalization, and AI-driven experiences.
Triple Whale
The agent-powered intelligence platform built for faster, more confident decisions across your entire brand.
Triple Whale is an ecommerce intelligence and attribution platform that centralizes data from storefronts, ad channels, and marketing tools to power faster, more profitable decisions.
Usermaven
AI analytics & attribution tool modern teams rely on
Usermaven is an AI-powered, privacy-first analytics and attribution platform that unifies website, product, CRM and ad data so growth teams know which channels drive revenue.
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What is Attribution & BI Software?
Compare the best Attribution & BI tools and software. Read reviews, compare features and pricing, and find the perfect solution for your business needs.
Key Features to Look For
- Ease of use and intuitive interface
- Integration with your existing tech stack
- Scalability as your team grows
- Quality of customer support
- Pricing that fits your budget
- Security and compliance features
How We Rank Attribution & BI Tools
Our rankings are based on aggregated user reviews from G2, Capterra, and TrustRadius, combined with our own analysis of features, pricing, and overall value. We update our rankings regularly to ensure accuracy.
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