Best Marketing Automation Tools (2025)
Marketing automation platforms help businesses automate repetitive marketing tasks, nurture leads, and personalize customer journeys at scale.
🏆 Top Rated
All Marketing Automation Tools
14 tools foundOracle Eloqua
Leverage AI-powered efficiency and an intuitive UI to unlock agility with Oracle Eloqua Marketing Automation.
Oracle Eloqua is an enterprise B2B marketing automation platform that helps marketers design, orchestrate, and measure personalized cross-channel campaigns and lead management programs.
Ortto
Your customer data, marketing automation & analytics, together.
Ortto is a unified customer data, marketing automation, and analytics platform that helps teams build personalized, multi-channel customer journeys. It combines CDP, messaging and reporting in one AI-powered solution.
Pardot (Salesforce Marketing Cloud)
B2B marketing automation built on the world’s #1 AI CRM.
Marketing Cloud Account Engagement (formerly Pardot) is Salesforce’s B2B marketing automation platform that helps marketing and sales teams generate, qualify, and nurture leads, orchestrate campaigns, and measure pipeline and revenue impact from within Salesforce.
SharpSpring
Grow revenue, not your toolset.
SharpSpring is a full-funnel marketing automation and CRM platform designed for agencies and SMBs, combining email, automation, social, CRM, and analytics in a single solution.
What is Marketing Automation Software?
Marketing automation platforms help businesses automate repetitive marketing tasks, nurture leads, and personalize customer journeys at scale.
Key Features to Look For
- Ease of use and intuitive interface
- Integration with your existing tech stack
- Scalability as your team grows
- Quality of customer support
- Pricing that fits your budget
- Security and compliance features
How We Rank Marketing Automation Tools
Our rankings are based on aggregated user reviews from G2, Capterra, and TrustRadius, combined with our own analysis of features, pricing, and overall value. We update our rankings regularly to ensure accuracy.
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