Best Marketing Automation Tools (2026)
Marketing automation platforms help businesses automate repetitive marketing tasks, nurture leads, and personalize customer journeys at scale.
All Marketing Automation Tools
14 tools found
Act-On
The smartest, easiest-to-use marketing automation platform
Act-On is a B2B marketing automation platform that helps marketing and sales teams run multichannel campaigns, score and nurture leads, and connect data across their MarTech stack.
ActiveCampaign
Turn your ideas into impact without the busywork. The way marketing automation should be.
ActiveCampaign is an AI-powered marketing automation and CRM platform that helps businesses automate email, SMS, and cross-channel customer journeys to drive growth.
Brevo
Turn every email, SMS, order, and interaction into a lifetime customer.
Brevo (formerly Sendinblue) is an AI-powered, multichannel marketing and CRM platform that helps businesses send email, SMS, and WhatsApp campaigns, automate customer journeys, and manage sales in one place.
Customer.io
Say more, more powerfully with an AI-powered customer engagement platform fueled by first-party data. ([customer.io](https://customer.io/?utm_source=openai))
Customer.io is a customer engagement and marketing automation platform that lets data-driven teams orchestrate personalized, cross-channel journeys across email, SMS, push, in-app, and webhooks. ([customer.io](https://customer.io/?utm_source=openai))
Drip
Powerful, easy-to-use marketing automation
Drip is an ecommerce-focused email marketing automation platform that helps online brands build personalized customer journeys, increase revenue, and scale with advanced automation and segmentation. ([drip.com](https://www.drip.com/ecommerce?utm_source=openai))
EngageBay
AI-powered automation for marketing, sales & support in one CRM platform
EngageBay is an all-in-one CRM and marketing automation platform that unifies marketing, sales, and customer support tools for startups and growing businesses.
GetResponse
Own your growth with AI driven email and automation
GetResponse is an all-in-one email marketing, marketing automation, and content monetization platform for SMBs, ecommerce businesses, and creators, combining email, SMS, funnels, webinars, websites, and AI tools in a single solution.
HubSpot Marketing Hub
The easy-to-use CRM to scale your business. ([linkedin.com](https://www.linkedin.com/company/hubspot?utm_source=openai))
HubSpot is a public SaaS company that provides an AI-powered CRM platform with marketing, sales, service, content, data and commerce hubs, centered around its Smart CRM. ([en.wikipedia.org](https://en.wikipedia.org/wiki/HubSpot?utm_source=openai))
Klaviyo
The B2C CRM: AI marketing & service to grow relationships
Klaviyo is an AI-first B2C CRM and marketing automation platform that unifies email, SMS, WhatsApp, mobile, reviews, and analytics to help consumer brands build data-driven customer relationships at scale.
Marketo Engage
Adobe Marketo Engage orchestrates unforgettable experiences at every step of the B2B buying journey.
Adobe Marketo Engage (formerly Marketo) is an AI-powered B2B marketing automation platform for orchestrating cross-channel campaigns, lead and account nurturing, and revenue attribution across complex buying journeys.
Oracle Eloqua
Leverage AI-powered efficiency and an intuitive UI to unlock agility with Oracle Eloqua Marketing Automation.
Oracle Eloqua is an enterprise B2B marketing automation platform that helps marketers design, orchestrate, and measure personalized cross-channel campaigns and lead management programs.
Ortto
Your customer data, marketing automation & analytics, together.
Ortto is a unified customer data, marketing automation, and analytics platform that helps teams build personalized, multi-channel customer journeys. It combines CDP, messaging and reporting in one AI-powered solution.
Pardot (Salesforce Marketing Cloud)
B2B marketing automation built on the world’s #1 AI CRM.
Marketing Cloud Account Engagement (formerly Pardot) is Salesforce’s B2B marketing automation platform that helps marketing and sales teams generate, qualify, and nurture leads, orchestrate campaigns, and measure pipeline and revenue impact from within Salesforce.
SharpSpring
Grow revenue, not your toolset.
SharpSpring is a full-funnel marketing automation and CRM platform designed for agencies and SMBs, combining email, automation, social, CRM, and analytics in a single solution.
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What is Marketing Automation Software?
Marketing automation platforms help businesses automate repetitive marketing tasks, nurture leads, and personalize customer journeys at scale.
Key Features to Look For
- Ease of use and intuitive interface
- Integration with your existing tech stack
- Scalability as your team grows
- Quality of customer support
- Pricing that fits your budget
- Security and compliance features
How We Rank Marketing Automation Tools
Our rankings are based on aggregated user reviews from G2, Capterra, and TrustRadius, combined with our own analysis of features, pricing, and overall value. We update our rankings regularly to ensure accuracy.
Compare Marketing Automation Solutions
Not sure which tool is right for you? Check out our detailed comparison pages to see head-to-head feature comparisons, pricing breakdowns, and user reviews for any two tools in this category.