An email cadence is a pre-planned series of email messages that are sent to a contact list over a period of time. Cadences can be used for a variety of…

An email blacklist is a list of email addresses or domains that are considered to be spam sources. Email providers use blacklists to protect their users from email scams and…

An email automation platform is a software that helps organizations automate email-based workflows. It provides users with tools to create and manage email campaigns, as well as track and analyze…

Email authentication is the process of verifying that an email message comes from the person or organization that it claims to come from. This can be done through a number…

Drip campaigns are email campaigns that send a series of messages to leads or customers over time. They’re often used to nurture leads through the sales funnel, or to keep…

Domain warming is the process of preparing email servers to accept email from a new or little-used email domain. This usually involves sending a series of test emails to the…