What is an Email Cadence?

An email cadence is a pre-planned series of email messages that are sent to a contact list over a period of time. Cadences can be used for a variety of purposes, such as onboarding new subscribers, nurturing leads, or promoting a product or service. Email cadences usually consist of 3-5 email messages that are spaced out over a period of days or weeks. The timing and content of each email message in the cadence is carefully planned to maximize engagement and conversion rates.

Email Marketing
What are some tips for an Email Cadence?

1. Make sure to send emails consistently, whether it be daily, weekly, or bi-weekly.

2. Personalize your email subject lines to increase open rates and engagement.

3. Utilize segmentation to target specific audiences and tailor messaging accordingly.

4. Test different frequency levels and time of day for sending emails to see what works best for your audience.

5. Continuously measure the performance of your email campaigns through metrics such as open rate, click-through rate, and conversion rate. This will help inform future strategy and improve overall effectiveness.

What are the benefits of using Email Cadences?

Email cadences can improve your email deliverability, open rates, and click-through rates. They can also help you segment your list and target your audience more effectively. Plus, they save you time by automating your email marketing.

What are the different types of Email Cadences?

The most common types of email cadences are:

1. Prospecting Cadence: This is the process of reaching out to potential customers who may be interested in your product or service. The goal is to establish a dialogue and build a relationship with the prospect.

2. Engagement Cadence: This type of cadence is used to nurture leads that have already shown some interest in your product or service. The goal is to keep the lead engaged and eventually convert them into a paying customer.

3. Reactivation Cadence: This cadence is used to reach out to leads that have been inactive for a period of time. The goal is to re-engage them and get them interested in your product or service again.

4. Customer Retention Cadence: This type of cadence is used to keep your existing customers happy and engaged with your product or service. The goal is to prevent churn and keep your customers coming back for more.

How do you measure email cadence?

There is no one definitive answer to this question. Depending on your email marketing goals, you may want to measure email cadence in different ways. For example, if you're trying to increase email open rates, you might measure email cadence by the number of emails sent per week or month. Alternatively, if you're trying to improve click-through rates, you might measure email cadence by the number of times a link is clicked within an email. Ultimately, it's up to you to decide what metric you want to use to measure email cadence.

How do I create an email cadence?

Creating an email cadence is easy! Just follow these simple steps:

1. Choose the email platform you want to use. There are many great email platforms out there, so take your time to choose the one that’s right for you.

2. Create a list of email subscribers. This can be done by manually adding email addresses or importing a list from another source.

3. Create your email content. Be sure to include persuasive copy and strong calls to action in your email content to encourage your subscribers to take action.

4. Set up your email schedule. Decide how often you want to send emails and create a schedule that works for you. Remember, it’s important to

SalesHive's Mission Is To Make Scaling B2B Lead Generation Easy & Affordable

Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.

We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.

Explore More  Terms

 Blog Posts


Learn More About

Scaling Lead Generation For 250+ B2B Companies

We are the fastest growing lead generation services company, now that's saying something.
Trusted By
Companies Like You...
B2B Lead Generation

We’ve Set 85,000+ B2B Sales Meetings.

Speak With Our Team To Learn How!

Loading SalesHive API...

Want More Sales Meetings?

Contact us to embark on your journey to meeting heaven.
b2b sales rep climbing latter
No thanks, I'm getting enough leads.
sales development outsourcing and lead generation
Real-Time Alerts

New Meeting Booked

Prospect Company
Prospect Title
Meeting Source