B2B Sales & Marketing Service Providers and Tools

Adobe Analytics

Attribution & BI

Adobe Analytics is a digital analytics platform that delivers AI-powered web insights, attribution modeling and tight Adobe Experience Cloud integrations. ([business.adobe.com](https://business.adobe.com/products/adobe-analytics.html))

Bizible

Attribution & BI

Bizible, now Adobe Marketo Measure, is a B2B marketing attribution platform that connects every marketing and sales touchpoint to pipeline and revenue so teams can prove and optimize ROI.

CaliberMind

Attribution & BI

CaliberMind is a B2B GTM intelligence and multi-touch attribution platform that unifies marketing, sales, and RevOps data so teams can see exactly how programs drive pipeline and revenue.

Dreamdata

Attribution & BI

Dreamdata is a B2B activation and attribution platform that unifies go-to-market data into a single account-based customer journey, helping marketers prove and grow revenue.

Factors.ai

Attribution & BI

Factors.ai is a B2B demand generation, account intelligence, and marketing analytics platform that unifies intent signals to help revenue teams find and convert high-intent accounts.

Funnel.io

Attribution & BI

Funnel is a marketing intelligence platform that centralizes performance data from hundreds of advertising, analytics and CRM tools. It helps marketers and data teams automate data collection, modeling and reporting without code.

Google Analytics

Attribution & BI

Google Analytics is Google’s flagship web and app analytics platform that helps organizations measure customer behavior, marketing performance, and digital experiences across sites and applications. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Google_Analytics?utm_source=openai))

HockeyStack

Attribution & BI

HockeyStack is an AI-powered revenue analytics and attribution platform that unifies marketing, sales, and product data to show what truly drives pipeline and revenue. It helps B2B teams visualize buyer journeys, run multi-touch attribution, and power account intelligence in one place.

Mixpanel

Attribution & BI

Mixpanel is a product analytics platform that helps digital teams understand user behavior, measure funnels and retention, and optimize products and campaigns using real-time, event-based data.

Northbeam

Attribution & BI

Northbeam is a marketing intelligence and attribution platform built for ecommerce and direct‑to‑consumer brands. It combines multi‑touch attribution, MMM+ and first‑party data to show which channels, campaigns and creatives truly drive profitable growth.

Ruler Analytics

Attribution & BI

Ruler Analytics is a UK-based marketing measurement and attribution platform that tracks full customer journeys and ties CRM revenue back to marketing channels, campaigns and keywords.([g2.com](https://www.g2.com/products/ruler-analytics/reviews))

Segment

Attribution & BI

Twilio Segment is a customer data platform (CDP) that collects, unifies, and activates first-party customer data across hundreds of tools so teams can power analytics, personalization, and AI-driven experiences.

Triple Whale

Attribution & BI

Triple Whale is an ecommerce intelligence and attribution platform that centralizes data from storefronts, ad channels, and marketing tools to power faster, more profitable decisions.

Usermaven

Attribution & BI

Usermaven is an AI-powered, privacy-first analytics and attribution platform that unifies website, product, CRM and ad data so growth teams know which channels drive revenue.