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ActiveCampaign

Turn your ideas into impact without the busywork. The way marketing automation should be.

Marketing Automation 3.8 (99 reviews)
2003 Founded
501-1000 Employees
180,000+ Customers
Chicago, IL, USA Headquarters

Quick Facts

✓ Free Trial
Pricing Model
tiered
Free Trial
14 days
Business Type
Software company, Internet marketing service
Verified on Google View →

About ActiveCampaign

ActiveCampaign is a Chicago-based software company founded in 2003 by CEO Jason VandeBoom that provides a cloud-based customer experience automation and marketing automation platform for businesses of all sizes. en.wikipedia.org

Originally launched as an on-premises email marketing tool, ActiveCampaign evolved into a subscription SaaS platform that combines email marketing, marketing automation, CRM, SMS, and WhatsApp messaging, now positioned as an AI-first "autonomous marketing" solution. en.wikipedia.org

The company remains privately held and has raised roughly $360M in venture funding across Series A, B, and C rounds—including a $240M Series C in 2021 that valued the business at over $3 billion—while growing to more than 800 employees across offices in North America, Europe, and Latin America. prnewswire.com

ActiveCampaign reports that over 180,000 customers in 170+ countries use its platform and that it powers billions of automated interactions each week, making it one of the most widely adopted marketing automation tools in the SMB and mid-market space and one of the top-rated products on review sites such as G2, Capterra, and TrustRadius. activecampaign.com

Key Features

Active Intelligence workspace and AI agents to plan, build, and optimize marketing campaigns.

Visual automation builder for creating multi-step, behavior-triggered workflows across email, SMS, and WhatsApp.

Built-in CRM to manage deals, pipelines, tasks, and sales activities alongside marketing data.

Advanced segmentation and tagging based on behavior, demographics, engagement, and custom fields.

Personalized email marketing with templates, A/B testing, dynamic content, and predictive sending.

Cross-channel messaging, including SMS, WhatsApp, and site messages via add-ons.

Ecommerce automation using deep data from Shopify, WooCommerce, Square, and other storefronts.

Website and event tracking to trigger automations from page views, visits, and conversion events.

Lead scoring and sales engagement tools to prioritize, nurture, and follow up with high-intent leads.

Landing pages and form builder to capture leads and immediately trigger automations.

Reporting and analytics, including automation performance, campaign metrics, and revenue attribution.

Extensive integration ecosystem with 1,000+ apps including CRM, ecommerce, analytics, and support tools.

Mobile app for iOS and Android to manage contacts, deals, tasks, and campaign performance on the go.

Library of 900+ pre-built automation recipes for common marketing, sales, and customer lifecycle workflows.

Best For

Company Size

smb mid-market enterprise

Industries

SaaS & Technology Ecommerce & Retail Franchise & Multi-Location Professional Services Education & Online Learning Healthcare

Use Cases

Email marketing campaigns and newsletters Marketing automation and lifecycle nurturing Lead capture, qualification, and scoring Ecommerce cart abandonment and post-purchase journeys Customer onboarding and education programs Cross-channel messaging via email, SMS, and WhatsApp

FAQ

What is ActiveCampaign?

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ActiveCampaign is a cloud-based marketing automation and CRM platform designed to help businesses build personalized, automated customer journeys across email, SMS, WhatsApp, and other channels. It combines an AI-powered automation engine, email marketing, sales CRM, and a large integration ecosystem so teams can segment audiences, trigger workflows based on behavior, and track revenue impact from a single system.

How much does ActiveCampaign cost?

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ActiveCampaign pricing is tiered based on plan and contact count. Starter plans begin around $15 per month for 1,000 contacts when billed annually, with Plus, Pro, and Enterprise tiers adding more advanced automation, reporting, and support. Pricing increases with the size of your contact database and any optional add-ons such as SMS or enhanced CRM, and both monthly and annual billing options are available.

What are the main features of ActiveCampaign?

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Core features of ActiveCampaign include an AI-assisted visual automation builder, email marketing with templates and A/B testing, built-in CRM and sales pipeline management, advanced segmentation and lead scoring, website and event tracking, ecommerce automation, SMS and WhatsApp messaging via add-ons, revenue and attribution reporting, and over 1,000 integrations with tools such as Shopify, Salesforce, Google Ads, and more.

Who are ActiveCampaign's main competitors?

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ActiveCampaign's main competitors in the marketing automation and email space include HubSpot Marketing Hub, Mailchimp, Klaviyo, Brevo (Sendinblue), Constant Contact, and enterprise platforms like Adobe Marketo Engage. The best alternative depends on whether you prioritize deep automation, ecommerce use cases, built-in CRM, or overall ease of use.

Is ActiveCampaign good for small businesses?

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Yes. ActiveCampaign is particularly strong for small and midsize businesses that have outgrown basic email tools and want powerful automation without adopting a full enterprise marketing cloud. Its Starter and Plus plans provide accessible pricing, onboarding assistance, and pre-built recipes that help small teams launch effective campaigns quickly, though very simple or highly price-sensitive businesses may find lighter-weight tools sufficient.

Customer Reviews

3.8 out of 5
Based on 99 Google reviews
5★
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9
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3
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24
View on Google
Matt Norris

Matt Norris 🏅

2 days ago

miss-leading website and a waste of time. Ironically the copy and offer on their website spam

CRM Switch Marketing

CRM Switch Marketing 🏅

7 months ago

Great value for a small business. We have ActiveCampaign integrated with our CRM and website forms. As, such it's an essential component of our 'awareness to order' tracking.

Kayshaw Saravia

Kayshaw Saravia 🏅

10 months ago

ABSOLUTELY TERRIBLE CRM! This has to be the worst CRM on the market (prior to this I was using another CRM platform) I am a paying customer and the link to the login to my CRM crashes every other day. Then to top things off when I try to use basic functions like viewing which one of my contacts clicked on a link or just changing the color of text in my marketing email the site is unresponsive. You all need to dissolve the entire company or at least market the product for what it is which is a bottom tier CRM platform! Yes, I am an angry employee of a business who uses the platform. And this is because I have given two years of business to this business and yet nothing has changed. Additionally, you all are supposed to make life easier for your consumers not more stressful and time consuming. I don't even write google reviews but, business owners needs to know because enough is enough. Fix your stuff or shut down at this point!

Response from owner 10 months ago

Hi Kayshaw, we’d like to learn more about your experience and better understand the issues you’re encountering. Unfortunately, we weren’t able to locate your account based on the name provided here, but we’d really appreciate it if you could reach out to us directly at feedback@activecampaign.com so we can look into this further. Looking forward to hearing from you!

Capricorn Sceptic

Capricorn Sceptic 🏅

a year ago

I have been a long-standing customer since before 2020. When ActiveCampaign changed their service tiers last summer, I was told I would be grandfathered in. That did not happen and I have been paying double what new customers pay and for less service. All the sudden I can't even replace a subscriber form on my website because my current tier does not allow it. Before that was beyond basic. I consider this fraudulent. I was swindled to re-sign up upon a pledge that was not honored. Boo ActiveCampaign.

Response from owner a year ago

Hi there, we're sorry to hear about your experience with us. We take this kind of feedback to heart and will pass this along to our teams internally. If you'd be open to it, we'd like to touch base and better understand this situation and how we can help. We aren't finding an account under "Capricorn Sceptic." Can you please reach out to help@activecampaign.com so we can get in touch? Thank you!

Joani Woelfel

Joani Woelfel 🏅

a year ago

Active Campaign refuses to speak to its customers, forcing them to pay $79 for a "strategy session," they provide no phone support. They force you to use chat to get help and they don't understand what you're conveying even when you copy and paste it. They change their instructions for using their platform and don't update it, causing issues for their users, they refuse to correct it or speak to customers to resolve it. Terrible "customer service." It's time to find a new platform.

Response from owner a year ago

Hi Joani! We are sorry to hear about the frustration you described here. We take messages like these to heart and have passed this feedback on internally. We can see that a few team members have been in touch on your questions and will continue to do so. Please don't hesitate to reach out there if you have any other questions or if there is anything else we can do to support.

Martha Carr

Martha Carr 🏅

a year ago

I've had nothing but trouble dealing with ActiveCampaign. I cancelled everything more than a year ago and suddenly awoke to a new charge for over $3k. Let them know and got an invoice in reply even though they can see from their side no activity, and a closed account. Be careful. I've sent this dispute to my credit card company and cancelled the card.

Response from owner a year ago

Hi Martha, we're sincerely sorry about the challenges that you have been experiencing and definitely understand the importance of this for your business. A member of our team has reached out to assist you and make sure this is resolved. - The team at ActiveCampaign

Scott Nuchow

Scott Nuchow 🏅

a year ago

This company is a spammer and possible phisher. Never heard of it, never contacted it, never subscribed to it. But, I got an ostensible invitation from it.

Response from owner a year ago

Hi Scott! We hold a strict stance against unsolicited and malicious mail and take this review seriously. We will be in touch to verify the email you received and make sure you are not contacted again. Thank you.

Marvin Richner

Marvin Richner 🏅

a year ago

Active Campaign offers outstanding support! Their team is responsive, knowledgeable, and always ready to help. Highly recommend for anyone needing reliable marketing solutions. 5 stars!

Wendy Quan (The Calm Monkey)

Wendy Quan (The Calm Monkey) 🏅

a year ago

I run a small online training business, and I've been using Active Campaign for more than 4 years. Overall, I'm quite happy with it. I used to be on Survey Monkey which I found clunky and frustrating, so I moved to Active Campaign. Initially, it was a little daunting to setup it up, to ensure I understood the terminology and had the right structure, but since the initial setup, it's been quite good to use. As a small business, with a fairly low usage rate, I do find it rather expensive for me. But overall I am happy with it's performance, automations, integrations, and ease of use.

Britten Devereux

Britten Devereux 🏅

2 years ago

Great software. A thousand steps ahead of Salesforce. We've used several databases and have been completely pleased with AC.

Lisa Carmichael

Lisa Carmichael 🏅

Edited a year ago

Just attended a two-day workshop/Study Hall in Minneapolis that was extremely helpful for my business. I was able to dig deep into all of my automations. The trainers were outstanding. Loved the venue. The food that was catered in was excellent. Looking forward to becoming AC certified. I’ve been using Active Campaign for about five years and am completely happy with the service they provide.

Arin Kaur

Arin Kaur 🏅

2 years ago

ActiveCampaign is a powerful and versatile marketing automation tool. Its user-friendly interface, robust email marketing features, and automation capabilities make it a go-to choice for businesses. The ability to segment and personalize email campaigns is a standout feature, helping businesses reach the right audience. The customer support is excellent, ensuring you get the most out of the platform. However, for those new to marketing automation, there may be a learning curve. Overall, ActiveCampaign is a valuable tool for businesses looking to enhance their email marketing and automation efforts.

Daniel Arenson

Daniel Arenson 🏅

2 years ago

Active Campaign has an intuitive, feature-rich interface and a powerful automation feature. It makes designing auto-sequences easy. The extensive tagging options are also great. The designer is intuitive to use. Where Active Campaign still falls short is reporting. Its reporting of campaigns is very basic, even compared to "simpler" competitors like MailChimp. Some users have also been reporting bugs in the system, though I've personally not experienced this. Overall Active Campaign is a solid mail server for more advanced users. I would recommend the system to more experienced users looking for a powerful system with many features for tagging and automation.

amandine guffond

amandine guffond 🏅

2 years ago

Very complete and powerful tool even if sometimes not so easy to use. Tutorials should be more developped as the writing explanation might not help when you are a very beginner. All the same, I managed to create automations and saw my business grow :)

Wendy LeSesne

Wendy LeSesne 🏅

Edited 2 years ago

We started our plan with almost 75,000 contacts and mysteriously more that 40,000 disappeared around the end of May. No one has been able to tell us why or how this action was made and they have marked our ticket resolved. Do NOT recommend Update...after leaving our initial review our case was reopened and a different customer service agent was able to get us answers. They said that their engineers were able to discover that we had deleted 40,000 contacts and that it had been more than 30 days so they were not recoverable. They were unable to share any proof of their discovery through screenshots of the information. The most contacts that we can ever recall deleting is under 3000. There us a pop-up to confirm that you want to delete x number of contacts and we would have never selected yes, so??? We originally gave a one star review, and have increased it to a three star review because of Katherine's help. If they could have shown us ANY proof of their claim then we would have left a 4 star review. The first CS person did not answer our questions.

Response from owner 2 years ago

Hi Wendy, We're sincerely sorry about the challenges that you have been experiencing and definitely understand the importance of this for your business. A member of our team reached out this afternoon via email to work toward a solution. Thank you for your honest feedback, and for the opportunity to make this right. - The team at ActiveCampaign

Marion Hiery

Marion Hiery 🏅

2 years ago

Working with Active Campaign is relatively comfortable. Most functions are easy to understand. So far only a few technical problems have occurred (e.g. once a complete failure and a persistent problem: entering your verification code is almost always necessary because the system does not remember the data for 45 days, even if you click the checkbox). The starter package could be cheaper if you don't have 100 addresses yet. Nevertheless, it is fun to work with Active Campaign.

Sarah Gnerre

Sarah Gnerre 🏅

2 years ago

After getting some coaching from a current Active Campaign user, I was able to get up and running quickly. Imports are simple. So far it is very good to work with!

Amie Burkholder

Amie Burkholder 🏅

2 years ago

I used to LOVE active campaign, not anymore. It seems as they've grown they've forgotten how to help customers. What's the point of a robust system if customers can never get assistance with problems? You can't talk to a real person anymore, chats are USELESS and I've wasted so many hours with them. I've been trying for over a week to resolve something and begged for a support ticket to be opened but no one reads them! No one is actually responding in timely manner, Unless you're an enterprise customer with dedicated support and phone number, stay away!

Response from owner 2 years ago

Hi Amie, We're sincerely sorry about the challenges that you are describing. This is far from the customer experience we strive for as a company and your concerns and feedback are being reviewed internally. Our team was in touch and it it looks like your original request was resolved, but please don't hesitate to reach through live chat or email in the future. Thank you for your honest feedback, and for the opportunity to make this right. - The team at ActiveCampaign

Dan Desjardins

Dan Desjardins 🏅

2 years ago

Working with Active Campaign is a great way to manager your marketing efforts - especially if you are a small company like mine. I don't have a large marketing budget and AC gives me the tools I need to get the job done without an overload of tools and processes. It's pretty clean and simple. I highly recommend them for anyone with a limited marketing budget.

Lee Kantor

Lee Kantor 🏅

2 years ago
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