Allego is a privately held software company based in Waltham, Massachusetts that provides an AI-powered revenue enablement platform for B2B sales, enablement, and marketing teams. Founded in 2013 by Yuchun Lee and Mark Magnacca, Allego was created to modernize how commercial teams learn, share knowledge, and access sales content in the flow of work. The platform, now branded as Allego GO and Allego 8, brings together learning, content management, coaching, conversation intelligence, and digital sales rooms in a single, unified experience.
From its origins as an iPad app focused on mobile video learning, Allego has evolved into a full revenue enablement suite used by nearly one million professionals across some of the world’s largest financial services, life sciences, manufacturing, and technology companies. The product emphasizes just‑in‑time microlearning, video-based practice, AI‑driven coaching, and user‑generated content so sellers can ramp quickly and continuously refine their skills. At the same time, marketing and enablement teams use Allego to centralize content, govern versions, and understand exactly how collateral and programs influence revenue outcomes.
In recent years Allego has invested heavily in practical, “agentic” AI. These embedded AI agents—called Sparks—automate tasks such as summarizing calls, recommending content, generating role‑play scenarios, and proposing next‑best actions directly inside CRM and collaboration tools. Allego’s platform is recognized as a Leader in the Gartner Magic Quadrant for Revenue Enablement Platforms and has also been named a leader in multiple Forrester Wave reports, reflecting strong execution across learning, content, coaching, and digital selling use cases.
Unlike many competitors built through acquisitions, Allego emphasizes an organically developed architecture, deep mobile capabilities, and tight integrations across more than 120 third‑party tools. The company positions itself as a cost‑effective alternative to stitching together separate LMS, coaching, content management, and conversation intelligence products—often enabling customers to consolidate seven or more tools while improving adoption and time‑to‑value.