Alleyoop Reviews, Pricing & Features (2026)

About Alleyoop

Alleyoop is a specialized sales development and demand generation agency that acts as the “ultimate assist” for B2B companies that need more qualified pipeline but don’t want to build a large in‑house SDR team. The company provides fully managed outbound SDR programs, appointment setting, and event support, combining people, process, and technology to book meetings and demos for its clients’ sales teams. Alleyoop focuses on human-first, multi-channel outreach and positions itself as a true extension of each client’s revenue organization rather than a generic call center.

Founded in 2008 under the original name Inside Sales Team, Alleyoop has spent more than 15 years refining a repeatable outbound model centered on human connection, high-quality data, and disciplined execution. The firm later rebranded to Alleyoop to reflect its role as the “ultimate assist” in the sales process, setting up ideal opportunities so its clients’ AEs can close the deals. Today, Alleyoop is led by CEO Gabe Lullo, with founder Stephen Hays remaining a key figure in the company’s evolution and strategy. The company is headquartered in Buffalo, New York, and operates as a remote-first organization with roughly 150–160 employees worldwide, the majority of whom are quota-carrying SDRs focused on outbound prospecting. alleyoop.io

Alleyoop’s revenue-driving programs include Ultimate Assist and Plug & Play for outsourced SDR and customer service teams, along with productized offerings like Nurture, Nurture Pro, Target Demo, and Extend. These programs layer together human SDRs, human-verified data, tailored sales playbooks, phone and email scripts, objection handling guides, and a modern sales tech stack to create tightly orchestrated multi-channel campaigns. The firm also runs specialized initiatives to drive registrations and attendance for physical and virtual events. alleyoop.io

The agency has built a strong position in the outsourced SDR and appointment-setting market, particularly with high-growth SaaS and sales-tech brands. Alleyoop highlights case studies such as driving over $25M in ARR for ZoomInfo and record event attendance for Adobe at Dreamforce, and is frequently referenced in industry content and rankings of top appointment-setting companies. Its playbook-driven approach, depth of SDR management experience, and focus on being a long-term growth partner differentiate it from smaller shops and one-off outbound freelancers. alleyoop.io

Key Features

Outsourced SDR teams - Certified SDRs act as an extension of your sales team, performing high-volume outbound calls, emails, and social touches.

Custom sales playbooks - Strategy, messaging, and process documentation tailored to your ICP, personas, and sales motion.

Custom phone scripts - Tested call scripts and talk tracks designed to maximize connect, conversation, and meeting rates.

Objection handling guides - Structured responses and talk tracks for common objections and competitive scenarios across your market.

Email cadences & sequences - Multi-step outbound email sequences built to engage, nurture, and qualify prospects over time.

Multi-channel outreach - Coordinated outbound across phone, email, LinkedIn, video, and direct mail to increase response rates.

Human-verified prospect data - Custom-built databases of target accounts and contacts with human-verified data for higher connect rates.

Sales technology stack management - Provisioning and operating dialers, engagement platforms, and tracking tools for SDR teams.

KPI dashboards & reporting - Ongoing reporting on activity, conversion, pipeline, and revenue impact with weekly partnership meetings.

Call recording & coaching - Recorded calls and structured review sessions to coach SDRs and continuously refine messaging.

Event & webinar support - Programs to drive registrations, confirmations, and attendance for in-person and virtual events.

Customer service plug-and-play teams - Plug & Play programs to stand up outsourced customer service reps using Alleyoop's people/process framework.

Account-based outreach programs - Targeted campaigns for strategic accounts and specific personas in priority verticals.

Direct mail & personalized video - Use of direct mail, custom videos, and GIFs to warm up high-value prospects and improve response.

SDR hiring, training & certification - Sourcing, training, and certifying SDRs at scale through global talent partnerships.

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Business Services Manufacturing Healthcare Education

Use Cases

Outbound appointment setting and demo booking Sales prospecting into new markets or segments Event and webinar registration and attendance-driving Account-based outbound to strategic accounts Pipeline acceleration and re-engagement of stale leads Customer service and customer success support via Plug & Play teams

FAQ

What is Alleyoop?

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Alleyoop is a B2B sales development and demand generation agency that provides outsourced SDR teams and structured outbound programs to help companies generate qualified meetings, demos, and event attendance. They act as an extension of your sales organization, combining trained SDRs, human-verified data, and a modern sales tech stack to create repeatable pipeline.

How much does Alleyoop cost?

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Alleyoop does not publish standard pricing on its website. Engagements are typically custom and based on factors such as the number of SDRs, target markets, program type (e.g., Ultimate Assist, Plug & Play, Nurture or Target Demo), and contract length. Prospective customers should contact Alleyoop's sales team for a tailored proposal and pricing.

What are the main features of Alleyoop?

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Key features of Alleyoop include outsourced SDR teams, custom sales playbooks and scripts, objection-handling guides, multi-channel outbound campaigns, human-verified prospect data, tech stack management (dialers and engagement tools), KPI dashboards and reporting, call recording and coaching, event and webinar support, and plug-and-play customer service teams.

Who are Alleyoop's main competitors?

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Alleyoop's main competitors in the outsourced SDR and appointment-setting space include providers such as CIENCE, Belkins, EBQ, memoryBlue, and MarketStar, along with other regional or niche SDR agencies.

Is Alleyoop good for small businesses?

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Alleyoop can be a strong fit for smaller B2B companies that have a defined ICP and need to quickly scale outbound pipeline but lack in-house SDR capabilities. However, because pricing is custom and typically oriented toward high-growth SaaS and tech firms, very early-stage or low-budget small businesses may find the investment high relative to simpler, self-service prospecting tools or smaller agencies.

Customer Reviews

3.4 out of 5

Based on 5 Google reviews

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Lucas Gabriel 🏅

2 months ago

Sales reps need A LOT more phone training. I cannot tell you how unprofessional the woman on the phone was. 1st and foremost, you're cold calling me. If I kindly tell you no and to remove my number from your call list back to back to back, just do it and move on to your next call. I can tell by her attitude and tone that she doesn't close many deals. Oh well, live and learn.

Bradley Scruggs 🏅

3 years ago

Alleyoop has been great to work with. They have helped us generate a ton of revenue from their demo setting. If you have a process to make SDRs/BDRs, successful, SDR has the resources and training process to make it work. I would highly suggest them to anyone.

Alessandro Corleone 🏅

3 years ago

Gregory Wade 🏅

6 years ago

Excellent team in a super cool renewed environment within the Buffalo News building. Alleyoop has done a great job in creating a fun and open space where teammates can challenge themselves and best represent their clients. Super close to the Marriott and Courtyard; so if you are visiting, you have two great options to be near the office.

Kiyoshi Kidd 🏅