Founded in 2008 by best‑selling author and former Forrester analyst Charlene Li, Altimeter Group emerged as a boutique research and advisory firm focused on helping companies understand and act on disruptive technologies in areas such as social business, customer experience, big data, and the Internet of Things. techcrunch.com Altimeter quickly built a reputation for open, independent research, publishing widely shared reports and frameworks on topics like digital transformation maturity and the evolution of social business, while delivering strategy consulting based on that research. slideshare.net The firm’s client base grew to more than 150 organizations worldwide, including nine members of the Dow Jones 30 and 16 of the Fortune 100, and Fast Company named Altimeter one of the “Five Most Creative Small Businesses.” prnewswire.com In 2015 Altimeter was acquired by global brand and marketing consultancy Prophet and now operates as Altimeter, a Prophet company from its base in San Francisco, serving as the group’s specialized research arm for digital transformation and customer experience. globenewswire.com
Altimeter Group
Altimeter helps leaders thrive by providing research and advisory on how to leverage disruptive technologies. thedigitaltransformationpeople.com
Quick Facts
About Altimeter Group
Key Features
Independent open research reports on digital transformation, customer experience, social business, data and content strategy that are widely cited across the industry. slideshare.net
Strategy consulting to help organizations act on disruptive technology trends, including ethical data use, AI, and communications. scribd.com
Digital transformation maturity models and frameworks (such as the Six Stages of Digital Transformation) used to benchmark and guide enterprise change efforts. slideshare.net
Customer journey mapping and experience design insights that connect digital initiatives to end-to-end customer and guest experiences. technologymagazine.com
Social business and governance strategy, including organizational models, policies and metrics for enterprise social media programs. slideshare.net
Data, analytics and AI strategy focused on how organizations use multi-source data, data science, and platforms to support decision-making. technologymagazine.com
Content strategy and digital content operations research that helps marketing teams modernize planning, production, and cross-channel orchestration. prophet.com
Education and workshops for executives and practitioners to build shared understanding and skills around digital transformation and social business. scribd.com
Ongoing advisory retainers that provide access to Altimeter analysts for research-based counsel on specific digital, CX, and data challenges. slideshare.net
Custom commissioned research projects for technology and services companies (for example with Hootsuite, Sabre Hospitality and others) to explore emerging topics and market trends. scribd.com
Industry-specific studies in areas such as hospitality, retail, social media ROI, and digital selling, providing benchmarks and best practices. slideshare.net
Thought leadership from prominent analysts and authors like Charlene Li and Brian Solis, who extend Altimeter's research through books, keynotes, and media. budaytlp.com
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FAQ
What is Altimeter Group?
+Altimeter Group, now operating as Altimeter, a Prophet company, is a research and strategy consulting firm that helps organizations understand and act on technology disruption across areas such as digital transformation, customer experience, social business, data, and content strategy. slideshare.net
How much does Altimeter Group cost?
+Altimeter does not publish standardized pricing; engagements are scoped and priced custom based on each client's needs, typically as fixed-fee or project-based consulting and research programs. Prospective clients should contact Altimeter or Prophet directly to discuss scope and obtain a proposal. scribd.com
What are the main features of Altimeter Group?
+Altimeter's core offerings include open independent research reports, digital transformation and customer experience strategy consulting, social business and governance frameworks, data and AI strategy, content strategy research, executive education and workshops, and ongoing analyst advisory services. scribd.com
Who are Altimeter Group's main competitors?
+Organizations often compare Altimeter with larger analyst firms and consulting groups such as Forrester Research, Gartner, McKinsey Digital, Deloitte Digital, and Boston Consulting Group (BCG), depending on whether they prioritize independent research, broad technology coverage, or end-to-end implementation support.
Is Altimeter Group good for small businesses?
+Altimeter is optimized for mid-market and enterprise organizations that have complex digital transformation and customer experience agendas. Smaller businesses seeking low-cost tools or turnkey implementation may find limited fit, whereas those looking for high-level guidance and thought leadership on disruption may still benefit from its open research.
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