AltiSales

Accelerate Your Outbound Revenue Machine

SDR & Lead Gen Services
★★★★★ 4.9
2012 Founded
11-50 Employees
100+ Customers
San Francisco, CA, United States Headquarters

Quick Facts

Starting Price
unknown
Pricing Model
custom
Company Type
private

About AltiSales

AltiSales is a specialized go-to-market (GTM) and sales development consultancy that focuses on building and operating high-performing outbound revenue engines for B2B companies. Founded in 2012 and headquartered in San Francisco, the company sits at the intersection of consulting, outsourcing, and venture capital. It is best known for its "SDR Assembly Line" model, which breaks the SDR function into focused roles like researchers and outbound reps, and for helping companies move from sporadic prospecting to predictable pipeline generation.

Beyond traditional outsourced SDR services, AltiSales offers a broad portfolio of GTM programs and fractional services. These include Startup GTM Launch for early-stage teams, GTM Acceleration for companies with 1–10 SDRs, and Boost & Scale Up programs for larger organizations. The firm also delivers targeted consulting around SDR compensation design, account scoring and distribution, data research and operations, playbook creation, and RevOps strategy, often working directly inside client Salesforce, HubSpot, and Outreach instances. Engagements typically focus on improving metrics like meetings per SDR, conversion to pipeline, and revenue per rep.

A key differentiator is AltiSales.io, the company’s proprietary analytics and content-governance platform for calls and emails. Integrated with Outreach and Slack, AltiSales.io surfaces more than 70 SDR KPIs, analyzes call outcomes and email sentiment, and provides real-time coaching signals so managers can correct issues before they impact performance. Many outsourced SDR partners simply deliver meetings; AltiSales instead builds the underlying IP—messaging, scoring models, workflows, dashboards—and frequently transfers that IP back to clients so they can eventually insource their sales development function.

AltiSales has served more than 100 clients globally, with a concentration in B2B SaaS and technology companies that have achieved initial product-market fit and need to scale outbound pipeline efficiently. Reference customers include brands such as IBM, Bombora, Docebo, 8x8, LaunchDarkly, Kong, and others across North America, Europe, and Latin America. With a lean team of a few dozen specialists distributed across multiple cities and nearshore locations, AltiSales positions itself as a high-touch, data-driven alternative to commodity lead-gen agencies.

Key Features

SDR Assembly Line outsourcing - specialized team of data researchers and outbound SDRs to produce more qualified meetings at lower cost and faster ramp times.

Startup GTM Launch program - commission-heavy, investment-backed model for early-stage companies with 5+ customers and $20K+ ACV to validate and scale outbound.

GTM Acceleration program - consulting and execution to help teams with 1-10 SDRs reach consistent 10-12 qualified meetings per SDR per month.

Boost & Scale Up program - optimization of large SDR teams (5+ SDRs) across connect rates, sequence structure, call flows, email deliverability, and funnel conversion.

SDR hiring and recruiting - access to a vetted SDR talent pool and end-to-end recruiting based on company stage, territories, and compensation benchmarks.

SDR compensation plan redesign - analysis and redesign of SDR territories, targets, and comp plans aligned to meetings, pipeline, and revenue goals.

Data research and lead enrichment - account and contact research to find ICP accounts, decision-makers, and personalized insights for multichannel outreach.

Data Operations on Steroids - nearshore data ops team that maintains highly enriched lead lists and uploads them into the client's sales engagement platform.

SDR account distribution & ABM strategy - ICP definition, account scoring algorithms, and rules of engagement for distributing accounts across SDRs.

Data Operations IP licensing - playbooks, workflows, scoring models, and dashboards to help clients build their own internal SDR Assembly Line using their own tools.

Outreach.io setup & customization - design and configuration of Outreach sequences, call dispositions, reporting, and integrations aligned with SDR workflows.

RevOps strategy and implementation - RevOps experts certified on Outreach, HubSpot, and Salesforce to design dashboards, automations, and CRM-SEP integrations.

Specialized consulting audits - including Potential Spam phone audits, call-disposition and call-success audits, and marketing-to-SDR handoff reviews.

Call script development - behavioral-neuroscience-based cold call scripts and frameworks to improve connect-to-demo rates and objection handling.

Sales playbook and training - comprehensive SDR, SDR manager, AE, and AE manager training plus codified sales playbooks covering ICP, personas, calls, and email sequences.

Pros & Cons

👍 Pros

  • Delivers detailed, real-time SDR performance metrics for calls and emails, making it easy to see what messaging and tactics are working.
  • Deep, native integration with Outreach.io and Slack that allows teams to monitor connect rates, reply sentiment, and coaching opportunities in their existing workflows.
  • Highly effective for SDR coaching - managers can see exactly where reps are getting stuck in the funnel (intro, pitch, close) and adjust scripts or training accordingly.
  • Users report significant gains in meetings booked and outbound efficiency after adopting AltiSales.io and the associated playbooks and training.
  • Tool and services are generally described as easy to implement and use, with a clean interface and very responsive, collaborative support from the AltiSales team.
  • Gamified cold call funnels and KPIs make it more engaging for SDRs to track their performance and improvement over time.

👎 Cons

  • AltiSales.io is currently focused on Outreach.io, so teams fully standardized on other engagement platforms or only on CRM may not be able to use it directly.
  • Some reviewers note that the product is still early in its lifecycle and would benefit from additional features such as more flexible benchmarks and automated reporting.
  • A few users mention occasional minor UX or performance issues (for example, email data loading slowly), although these are typically resolved quickly by support.

User Reviews

G2
4.9
★★★★★
Capterra
unknown
☆☆☆☆☆
TrustRadius
unknown
☆☆☆☆☆

Integrations

Outreach.io Slack Salesforce HubSpot CRM ZoomInfo

Best For

Company Size

smb mid-market enterprise

Industries

B2B SaaS Technology Information Technology & Services

Use Cases

Outsourced SDR teams and appointment setting Building a new SDR function from scratch Revamping underperforming SDR teams and GTM motion Data research and lead enrichment for outbound campaigns RevOps strategy and Outreachu2013CRM integration Sales playbook creation and SDR/AE training

FAQ

What is AltiSales?

+

AltiSales is a B2B go-to-market and sales development firm that combines outsourced SDR teams, GTM consulting, and its own analytics platform, AltiSales.io, to help companies build scalable and predictable outbound revenue engines. It focuses on defining ideal customer profiles, building SDR Assembly Line teams, optimizing messaging and sequences, and ultimately transferring the playbooks and IP back to clients so they can run sales development in-house.

How much does AltiSales cost?

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AltiSales uses custom, project-based and retainer-based pricing rather than published list prices. Consulting audits such as Potential Spam Phone Audits start around $1,500, with other audits and playbook projects ranging from the low five figures up into the tens of thousands of dollars. Outsourced SDR and data operations services are priced based on scope, lead volume, and team size, and require a custom quote. The AltiSales.io software product does not have publicly listed pricing either and is typically sold as part of a broader engagement.

What are the main features of AltiSales?

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Core AltiSales offerings include the SDR Assembly Line outsourcing model, Startup GTM Launch and GTM Acceleration programs, SDR hiring and compensation plan design, data research and enrichment, data operations teams, account scoring and ABM strategy, Outreach.io setup and optimization, RevOps strategy and CRM integrations, as well as specialized audits and training. The AltiSales.io platform adds real-time analysis of calls and emails, 70+ SDR KPIs, email sentiment analysis, and Outreach-integrated coaching insights delivered via web and Slack.

Who are AltiSales's main competitors?

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In the outsourced SDR and B2B lead generation space, common alternatives to AltiSales include providers such as Belkins, CIENCE, SalesRoads, and Launch Leads. These firms also offer appointment setting and SDR-as-a-service, but they vary in their emphasis on strategy, technology integration, and analytics compared with AltiSales' more consultative and IP-focused model.

Is AltiSales good for small businesses?

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AltiSales can work well for smaller B2B companies that have achieved product-market fit, have at least several paying customers, and sell higher-ACV products where each meeting is valuable. However, because its engagements are custom and often start in the mid-four to five figures, it is generally less suitable for very small or pre-revenue businesses, B2C companies, or organizations with low contract values that cannot justify a strategic, high-touch SDR program.

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