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Animalz

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Creative & Content Agencies 5.0 (1 reviews)
2015 Founded
51-200 Employees
New York, NY, United States Headquarters

Quick Facts

Website
animalz.co →
Business Type
Marketing agency
Verified on Google View →

About Animalz

Animalz is a New York–headquartered, fully remote content marketing agency focused on helping B2B SaaS, technology, and venture-backed companies grow through strategic content. Founded in 2015, the company has evolved from a small NYC-based team into a globally distributed organization of content marketers, strategists, editors, and SEO specialists. animalz.co

The agency builds end-to-end content programs that combine thought leadership, SEO and Answer Engine Optimization (AEO), demand-generation assets, product marketing content, and ongoing content operations. Its service lines span brand and authority content (executive thought leadership, research reports, newsletters, podcasts), demand-generation campaigns (gated assets, ebooks, landing pages), SEO/AEO programs (keyword research, article refreshes, technical and content audits), and creative services (infographics, microsite design, video snippets, and social graphics). animalz.co

Animalz differentiates itself by emphasizing deep understanding of complex software products and technical buyer personas. The team embeds with client go-to-market teams, learns product and industry nuances, and then produces content mapped to revenue goals, with analytics dashboards, forecasting, and experimentation to show business impact rather than just traffic. Its own blog, podcast, and guides are widely read in B2B marketing circles and have helped establish the brand as a thought leader in SaaS content strategy. animalz.co

Over the years, Animalz has worked with a long list of recognizable technology brands—including companies such as Google, Amazon, GoDaddy, Zendesk, Intercom, Amplitude, Ramp, Wistia, UiPath, and many others—as well as venture capital firms and emerging startups. It has also developed its own tools, such as the Revive content refresh tool and an SEO forecasting tool, to support analytics-driven optimization of clients’ content portfolios. animalz.co

Key Features

Strategic content programs - End-to-end content marketing programs tailored to each client's goals, from discovery and goal-setting through roadmap, execution, and performance reporting. animalz.co

Thought leadership & brand content - Executive thought leadership, blog series, research reports, newsletters, podcasts, and other narrative assets that build brand authority with target buyers. animalz.co

SEO & Answer Engine Optimization (AEO) - Conversion-focused SEO and AEO programs including keyword research, hub-and-spoke architectures, content refreshes, and audits to grow visibility in search and AI overviews. animalz.co

Demand generation content - Gated assets, ebooks, reports, campaigns, landing pages, and other offer content designed to generate qualified pipeline rather than vanity metrics. animalz.co

Product marketing & sales enablement - Industry white papers, one-pagers, competitive content, and case studies that explain complex products, support sales conversations, and enable revenue teams. animalz.co

Content operations & analytics - Support for analytics dashboards, attribution and performance analysis, CMS and marketing tool uploads, conversion tracking, and AI workflow implementation so content ties back to business results. animalz.co

Creative & design services - Infographics, blog imagery, social graphics, microsite design, video snippets, and other design support that packages written content into compelling, on-brand assets. animalz.co

Content strategy sprints - Short, intensive strategy engagements that clarify messaging, prioritize topics and content types, and align stakeholders around a focused content roadmap. animalz.co

SEO / AEO strategy engagements - Specialized strategy projects to understand how a brand shows up across Google Search, AI Overviews, and LLM-based tools, and to build a plan to improve visibility. animalz.co

AI-assisted content workflows - Defined processes for using AI in research, ideation, and SEO support while keeping human writers and editors responsible for insight, quality, and originality. animalz.co

Content refresh & optimization - Frameworks and tooling (including the Revive content refresh tool) that use analytics to identify underperforming content and prioritize refreshes for better ROI. animalz.co

Consulting and coaching for in-house teams - On-demand consulting offers that give internal content teams feedback on strategy, calendars, keyword research, and drafts, helping them level up quality and performance. feedback.animalz.co

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Venture Capital Fintech Developer Tools Crypto

Use Cases

Thought leadership and brand storytelling SEO and AEO-driven organic growth Demand generation and pipeline creation Product marketing and sales enablement content Content refresh and optimization of existing libraries

FAQ

What is Animalz?

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Animalz is a B2B content marketing and SEO agency that works primarily with SaaS, technology, and venture-backed companies to design and run long-term content programs that drive organic growth and pipeline. Founded in 2015 in New York City, the company now operates as a fully remote team and offers services spanning thought leadership, SEO and Answer Engine Optimization (AEO), demand-generation campaigns, product marketing, creative, and content operations. animalz.co

How much does Animalz cost?

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Animalz does not publish fixed pricing or off-the-shelf packages on its website; all work is custom-scoped based on content volume, complexity, and strategic needs, and prospects are encouraged to contact the team for a tailored quote. Third-party directories such as Clutch and IntentWire list minimum project sizes starting around $10,000 and typical hourly rates in the $150-$199 range, indicating a premium price point targeted at well-funded startups and mid-to-enterprise organizations rather than very small businesses. scripted.com

What are the main features of Animalz?

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Animalz' core offering is a suite of bespoke content programs that combine brand and thought leadership content, SEO/AEO strategy and execution, demand-generation assets, product marketing and sales enablement content, creative and design support, and content operations and analytics. The team can run everything from initial strategy sprints and forecasting to ongoing content production, refreshes, and reporting, and also offers consulting and coaching to support in-house teams. animalz.co

Who are Animalz's main competitors?

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On G2, Animalz is listed alongside agencies such as KlientBoost, INFUSE, SmartSites, DashClicks, webdew, WebFX, Otter PR, and ContentWriters in the Content Marketing Agencies category. In broader B2B content marketing lists, peers and alternatives include Foundation, Codeless, Omniscient Digital, and other specialist B2B content firms. Buyers often compare Animalz with these vendors on factors such as strategic depth, writing quality, industry focus, and pricing. g2.com

Is Animalz good for small businesses?

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Animalz can be valuable for smaller companies that have complex products and sufficient budget for a strategic content partner, but its premium, custom-only pricing and typical minimum project sizes mean it is generally best suited to funded startups, mid-market firms, and enterprises. Very small or niche businesses with limited budgets may find they get better ROI from lower-cost content providers, freelancer networks, or platforms like Scripted that focus on more transactional content creation. scripted.com

Customer Reviews

5.0 out of 5
Based on 1 Google reviews
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Ben Winter

Ben Winter 🏅

3 months ago

great people. great process. we're doing thought leadership content together

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Mostly AI
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