Bizible is a B2B marketing attribution platform originally founded in 2011 in Seattle by former Microsoft/Bing advertising veterans to solve a core problem for marketers: proving which channels, campaigns, and content actually drive revenue, not just leads. The product tracks every buyer interaction across online and offline channels and ties those touchpoints back to opportunities and closed-won deals in the CRM, giving revenue teams a single, trusted view of marketing performance. business.linkedin.com
Over time, Bizible became a category-defining solution for multi-touch attribution in complex B2B funnels. It introduced every-touch attribution, sophisticated U-shaped, W-shaped, full-path, and custom models, and out-of-the-box dashboards that let marketing, sales, and executives understand which tactics accelerate progression and generate the highest ROI. The platform integrates with leading CRMs, marketing automation systems, ad platforms, and BI tools, and can push attribution data back into those systems for local reporting and analysis. bizible.com
In April 2018 Bizible was acquired by Marketo in what Marketo described as its largest acquisition to date; later that year, Adobe acquired Marketo and brought Bizible into the Adobe Experience Cloud. Adobe has since deepened integrations with Adobe Analytics, Adobe Real-Time CDP, and Marketo Engage, and expanded the product’s data-sharing, AI modeling, and enterprise data warehouse capabilities under the Marketo Measure Ultimate offering. blog.adobe.com
In March 2022 Adobe officially rebranded Bizible as Adobe Marketo Measure, reflecting its tight relationship with Adobe Marketo Engage. Today, Adobe Marketo Measure (formerly Bizible) is positioned as an industry-leading B2B multi-touch attribution solution for mid-market and enterprise organizations that need granular, AI-assisted insight into how marketing drives pipeline, revenue, and profitable growth across increasingly complex, omnichannel buyer journeys. blog.adobe.com