Brainshark

Data-driven sales readiness software for training, coaching, and content authoring.

Enablement Platforms
★★★★☆ 4
1999 Founded
201-500 Employees
1,000+ Customers
Waltham, MA, USA Headquarters
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Quick Facts

Website
brainshark.com →
Starting Price
unknown
Pricing Model
per-user
Company Type
acquired
Social
LinkedIn Twitter/X

About Brainshark

Brainshark is a SaaS-based sales readiness platform, now part of Bigtincan, that equips sales and other client-facing teams with on-demand training, video and text-based coaching, and rich content authoring tools so they can perform at the highest level in every buyer interaction. bigtincan.com

Founded in 1999 by Joe Gustafson and headquartered in Waltham, Massachusetts, Brainshark grew from its roots in on-demand presentations into a full-featured sales enablement and readiness suite used across technology, financial services, healthcare, insurance, manufacturing, and other industries worldwide. Over the years, thousands of companies – including a significant share of the Fortune 100 – have relied on Brainshark to accelerate onboarding, standardize messaging, and improve sales productivity. en.wikipedia.org

The platform supports rapid authoring of interactive content from PowerPoint, Google Slides, video, and other assets; sophisticated learning paths and certifications; AI-powered video coaching and machine scoring; and readiness scorecards that help leaders see where skills and knowledge gaps exist. Mobile apps for iOS and Android, HTML5-based playback, and offline access make it practical for distributed and field-based sales teams to stay current on products and messaging. epicos.com

In August 2021, Australian-listed Bigtincan (ASX:BTH) acquired Brainshark and integrated it as Bigtincan Readiness (formerly Brainshark) within its broader revenue enablement platform. Today, Brainshark continues to serve as Bigtincan’s dedicated learning and readiness solution, combining mature training and coaching workflows with newer AI capabilities like RolePlayAI simulations and CoachingAI to help organizations connect enablement programs directly to revenue outcomes. bigtincan.com

Key Features

Data-driven sales readiness platform - centralizes training, coaching, and content for customer-facing teams.

Multimedia content authoring - convert PowerPoint, Google Slides, video, and other assets into interactive, trackable presentations.

AI-powered video coaching - record role-plays and pitches with machine analysis scoring to assess delivery quality and message mastery.

Text-based coaching activities - evaluate reps' written communications such as prospecting emails and objection responses.

Readiness scorecards - dashboards and scorecards to track training completion, certifications, and readiness across individuals and teams.

Microlearning and curricula - organize content into courses, paths, and curricula with just-in-time learning modules.

Certifications and compliance - manage exams and certifications to ensure sales, product, and regulatory requirements are met.

Knowledge & skills library - map courses to specific skills and knowledge areas to identify gaps and target development.

Gamification - use badges, points, and leaderboards to increase engagement and drive healthy competition among reps.

Mobile learning - native iOS and Android apps plus an HTML5 player for consistent, interactive experiences across devices, online or offline.

CRM-embedded learning - Brainshark for Salesforce and Microsoft Dynamics 365 bring training and coaching directly into CRM workflows.

Content recommendations - suggest relevant training and sales content based on CRM data like role, industry, and opportunity stage.

SCORM and LMS interoperability - export or embed Brainshark content into other learning management systems for broader distribution.

Advanced analytics & reporting - measure content usage, learner performance, and correlate readiness metrics with sales outcomes.

Enterprise-grade security - SSO/SAML, role-based permissions, and secure content delivery appropriate for regulated industries.

Pros & Cons

👍 Pros

  • Easy-to-use authoring tools that let non-technical users convert presentations and videos into interactive training content.
  • Strong support for sales onboarding and ongoing training, with curricula, certifications, and microlearning paths to guide reps.
  • Effective video and text-based coaching features with machine analysis scoring and structured feedback workflows.
  • Robust integrations with Salesforce and other systems, bringing training and content directly into sellers' daily workflow.
  • Mobile apps and offline access that make it convenient for field and remote reps to complete training on the go.
  • Detailed tracking of content consumption and training completion via scorecards and analytics.

👎 Cons

  • Reporting and analytics are often described as less flexible or less intuitive than those of some newer competitors.
  • The admin experience and UI can feel dated or complex, particularly when managing large content libraries or many learner groups.
  • Pricing and overall footprint can be high for smaller organizations that need only basic LMS capabilities.

User Reviews

G2
4.4
★★★★☆
Capterra
4.0
★★★★☆
TrustRadius
7.0
★★★★★

Integrations

Salesforce Salesforce Work.com Microsoft Dynamics 365 Outlook Microsoft Teams Microsoft SharePoint HubSpot Slack Zoom WebEx Google Slides PowerPoint Box Dropbox Workday SAP SuccessFactors Cornerstone OnDemand LinkedIn Learning Tableau Power BI Go1 Seismic Highspot Okta OneLogin Gmail Zendesk Sell

Best For

Company Size

smb mid-market enterprise

Industries

Technology & Software Financial Services Insurance Healthcare Life Sciences Manufacturing

Use Cases

Sales onboarding Ongoing sales training Sales coaching and certification Partner and channel enablement Product and compliance training Field readiness and just-in-time learning

FAQ

What is Brainshark?

+

Brainshark is a SaaS-based sales readiness platform, now part of Bigtincan, that helps organizations create, deliver, and track multimedia training and coaching for sales and other customer-facing teams. It combines content authoring, learning paths, certifications, AI-powered video and text coaching, and readiness scorecards so leaders can see whether reps are truly prepared for key selling situations and connect enablement efforts to performance. en.wikipedia.org

How much does Brainshark cost?

+

Brainshark is sold on a per-user, subscription basis with annual and multi-year contracts, but Bigtincan does not publish list prices for Brainshark or its Readiness editions. Instead, pricing is customized based on seat counts, editions (such as Essential or Elite), and any additional modules or services, so buyers should plan to speak directly with the Bigtincan sales team for a formal quote. bigtincan.com

What are the main features of Brainshark?

+

Key Brainshark features include multimedia content authoring from PowerPoint, Google Slides, and video; structured courses and curricula; certifications and compliance training; AI-powered video and text-based coaching with machine analysis scoring; readiness scorecards; mobile apps and offline access; gamification with badges and leaderboards; and integrations with systems like Salesforce, Microsoft Dynamics 365, Seismic, and Go1. Together these capabilities support onboarding, ongoing training, and continuous coaching for large sales organizations. epicos.com

Who are Brainshark's main competitors?

+

Brainshark competes primarily with other sales readiness and enablement platforms such as Mindtickle, Seismic, Highspot, Showpad, and Allego, as well as modern learning platforms like WorkRamp and Lessonly (now part of Seismic). Many of these tools overlap on onboarding and training but differ in emphasis: Brainshark is stronger on structured learning and coaching, while some rivals focus more on sales content management or customer education. g2.com

Is Brainshark good for small businesses?

+

Brainshark can be a strong fit for smaller businesses that have complex sales motions, regulated products, or rapidly changing offerings and therefore need structured onboarding, certifications, and ongoing coaching. However, very small or budget-constrained organizations that only require basic course hosting may find Brainshark's enterprise focus and implementation effort more than they need and might prefer a simpler, lower-cost LMS. stack-match.com

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