Brevo is a French-founded customer engagement and CRM suite best known for its email marketing and marketing automation capabilities. Originally launched as Sendinblue in 2012, the company rebranded to Brevo in 2023 to reflect its evolution from a standalone email tool into a full customer relationship platform spanning marketing, sales, messaging, and data. The platform is designed to be accessible to small and midsize businesses while still scaling to support mid-market and larger organizations.
At its core, Brevo’s Marketing Platform provides tools for building and sending multichannel campaigns across email, SMS, WhatsApp, web and mobile push, along with landing pages, forms, and popups. A visual automation builder lets marketers design customer journeys triggered by behaviors such as sign-ups, purchases, abandoned carts, and website activity. Native transactional messaging via SMTP relay and APIs powers real-time notifications like order confirmations and password resets. Built-in CRM capabilities and the Brevo Data Platform give users a 360° view of contacts and customers for advanced segmentation and personalization.
Over time, Brevo has expanded beyond marketing automation into a broader CRM suite that includes a sales platform, live chat and chatbot, cloud phone system, loyalty and wallet modules, and a customer data platform (CDP). This allows businesses to consolidate tools for campaigns, lead and deal management, support conversations, and retention programs under a single vendor. Integrations with major ecommerce, CMS, and CRM systems, as well as Zapier and Make, help Brevo fit into existing tech stacks and sync data across tools.
Brevo has grown into one of Europe’s leading customer engagement platforms, serving more than 600,000 customers across over 180 countries. The company has achieved strong recurring revenue growth and, following a €500 million funding round in December 2025, reached unicorn status while remaining privately held. With headquarters in Paris and offices in North America, Europe, and India, Brevo positions itself as an affordable, GDPR-first alternative to US-centric marketing and CRM suites such as Mailchimp and HubSpot, particularly attractive to SMBs and mid-market organizations looking for a flexible, all-in-one platform.
