CaliberMind

Multi-touch Attribution & GTM Intelligence For Enterprises

Attribution & BI
★★★★★ 4.5
2016 Founded
11-50 Employees
unknown Customers
Boulder, Colorado, USA Headquarters
Visit Website

Quick Facts

✓ Free Trial
Website
calibermind.com →
Starting Price
30000
Pricing Model
custom
Free Trial
14 days
Company Type
private
Social
LinkedIn Twitter/X

About CaliberMind

CaliberMind is a GTM intelligence and multi-touch attribution platform built for enterprise and upper mid-market B2B revenue teams. It connects fragmented marketing, sales, and customer success data into a single source of truth so organizations can move from defending marketing spend to confidently showing its impact on pipeline and revenue. calibermind.com

The platform combines an enterprise-grade customer data platform and data warehouse foundation with modules for multi-touch attribution, ABM insights and account scoring, sales signals, funnels, ROI/ROAS analysis, and marketing mix modeling. CaliberMind supports online and offline touchpoints, offers 170+ prebuilt connectors, and includes the Ask Cal AI assistant plus role-based dashboards so both non-technical leaders and analysts can interrogate the same trusted data. calibermind.com

Legally known as Caliber UX, Inc., CaliberMind was founded in 2016 and is headquartered in Boulder, Colorado. The company has on the order of a few dozen employees (roughly 30–40) and remains a privately held, venture-backed business, with investors including Meritage Funds, Lavrock Ventures, Denver Angels and others. External market trackers estimate that CaliberMind has raised around $20–25M in total funding across seed, venture and debt rounds. cbinsights.com

CaliberMind positions itself at the high end of the B2B attribution and analytics market, focusing on organizations with long, multi-stakeholder sales cycles and complex Salesforce or Dynamics environments. It is consistently recognized in G2’s attribution and account-based analytics grids and was named a Leader in G2’s Enterprise Attribution category, reflecting strong user satisfaction scores from mid-market and enterprise customers. g2.com

Key Features

Advanced multi-touch attribution engine supporting first-touch, last-touch, linear, U-shaped, W-shaped, time-decay, chain-based and machine-learning-driven models to understand impact across long B2B buyer journeys.

Account-based marketing (ABM) insights and account scoring that unify online and offline engagement at the account and buying-group level.

Full-funnel analytics for lead- and account-based funnels, including conversion rates, leakage analysis, and stage-by-stage performance.

ROI, ROAS and marketing mix analysis across channels, campaigns, programs, regions and segments to guide budget reallocation.

Ask Cal AI assistant that lets users ask natural-language questions of their GTM data and receive narrative, explainable insights.

Role-based, customizable dashboards for CMOs, demand generation, marketing operations, RevOps, sales leadership and individual sellers.

Buyer-journey summaries and sales signals that surface high-intent accounts, show who is engaging and when, and feed alerts into CRM and sales workflows.

Data transformation and unification layer with data health assessment, deduplication, normalization and lead-to-account mapping across systems.

Enterprise-grade CDP and data warehouse foundation that centralizes and models data from more than 170 prebuilt connectors.

Two-way synchronization with Salesforce (including custom objects) and support for complex enterprise data models and business rules.

Web engagement tracking and 'dark funnel' account identification to connect anonymous web visits and ad impressions back to accounts.

Ability to push cleansed, modeled data into warehouses and BI tools (e.g., Google BigQuery and Sisense) so data teams can extend analysis.

Professional services, onboarding, and ongoing customer success to help configure attribution models, dashboards, and integrations for each customer.

Pros & Cons

👍 Pros

  • Deep and flexible multi-touch attribution that unifies data across CRM, marketing automation, ads, and web to show true impact on pipeline and revenue.
  • Highly customizable dashboards and reporting that let teams slice data by campaign, channel, account, region, segment, and more.
  • Strong account-based and buyer-journey insights, including buyer-group summaries and account engagement views that sales teams find actionable.
  • Responsive, hands-on onboarding and customer success teams that help with complex integrations, data modeling, and ongoing optimization.
  • Robust integrations with Salesforce, Marketo, HubSpot, ad networks, and other martech tools, significantly reducing manual data work and exports.

👎 Cons

  • Steep learning curve and overall platform complexity, especially for non-technical marketers or leaders new to attribution and data modeling.
  • Implementation and ongoing maintenance can require a meaningful internal time investment and clear data ownership to get full value.
  • User interface and self-serve report creation are not always intuitive; custom dashboards and advanced analysis may require SQL skills or help from CaliberMind support.

User Reviews

G2
4.5
★★★★★
Capterra
unknown
☆☆☆☆☆
TrustRadius
unknown
☆☆☆☆☆

Integrations

Salesforce Salesforce Sandbox Salesforce Marketing Cloud Microsoft Dynamics 365 Dynamics 365 Sandbox HubSpot Marketo Eloqua Pardot Google Ads Google Analytics 4 Google Campaign Manager Google Search Ads 360 Google Display & Video 360 LinkedIn Ads Facebook Ads Instagram Business Reddit Ads AdRoll Segment Google Sheets Slack SFTP Twitter Ads Fivetran Sisense KickFire Google BigQuery

Best For

Company Size

mid-market enterprise

Industries

SaaS Technology Professional Services Manufacturing Financial Services Healthcare

Use Cases

Multi-touch attribution and ROI reporting across campaigns, channels, and regions Account-based marketing analytics, account scoring, and ABM funnel measurement Pipeline and funnel performance analysis for both lead- and account-based motions Sales signals and buyer-journey insights to prioritize and enable sales outreach Marketing mix, budget allocation, and scenario planning based on historical performance

FAQ

What is CaliberMind?

+

CaliberMind is a B2B GTM intelligence and multi-touch attribution platform that unifies marketing, sales, and customer success data into a single source of truth. It provides an enterprise-grade CDP/data warehouse foundation plus modules for attribution, ABM insights, sales signals, funnels, and ROI analysis so revenue teams can see which programs create pipeline and revenue and where to reallocate budget for the greatest impact. calibermind.com

How much does CaliberMind cost?

+

CaliberMind uses custom, quote-based pricing that is not charged per user; all plans include unlimited users and sessions. Public listings indicate a typical starting price around US$30,000 per year on an annual subscription, with enterprise contracts often higher depending on data volume, connectors and services. A two-week free trial is sometimes offered, and third-party buyer data suggests median enterprise contracts in the mid-five-figure range per year. capterra.ca

What are the main features of CaliberMind?

+

Core capabilities include multi-touch attribution across online and offline touchpoints, ABM insights and account scoring, full-funnel analytics, ROI and ROAS reporting, sales signals and buyer-journey summaries, a data transformation and unification layer, 170+ prebuilt connectors, an enterprise CDP/data warehouse foundation, and the Ask Cal AI assistant plus role-based dashboards for different GTM personas. calibermind.com

Who are CaliberMind's main competitors?

+

CaliberMind is most often compared with other B2B attribution and GTM analytics vendors such as Dreamdata, Adobe Marketo Measure (Bizible), Full Circle Insights, and ABM platforms like Terminus/Triblio or RollWorks that offer varying degrees of account-based analytics and attribution.

Is CaliberMind good for small businesses?

+

CaliberMind can technically be used by smaller organizations, but its pricing, implementation effort, and depth of configuration make it best suited to mid-market and enterprise B2B teams with complex data, multiple systems and a dedicated marketing operations or RevOps function. Very small businesses, B2C organizations, or teams without a CRM and marketing automation platform will usually find simpler, lower-cost tools a better fit.

Book a Call

Ready to Scale Your Pipeline?

Schedule a free strategy call with our sales development experts.

SCHEDULE A MEETING TODAY!
1
2
3
4

Enter Your Details

Select Your Meeting Date

MONTUEWEDTHUFRI

Pick a Day

MONTUEWEDTHUFRI

Pick a Time

Select a date

Confirm

SalesHive API 0 total meetings booked
SCHEDULE A MEETING TODAY!
1
2
3
4

Enter Your Details

Select Your Meeting Date

MONTUEWEDTHUFRI

Pick a Day

MONTUEWEDTHUFRI

Pick a Time

Select a date

Confirm

New Meeting Booked!