CaliberMind

Multi-touch Attribution & GTM Intelligence For Enterprises

Attribution & BI

2016 Founded

11-50 Employees

Boulder, Colorado, USA Headquarters

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Quick Facts

✓ Free Trial

Website

calibermind.com →

Free Trial

14 days

Phone

(720) 476-5653

Address

8181 Arista Pl Suites 100, Broomfield, CO 80021 →

Business Type

Corporate office

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About CaliberMind

CaliberMind is a GTM intelligence and multi-touch attribution platform built for enterprise and upper mid-market B2B revenue teams. It connects fragmented marketing, sales, and customer success data into a single source of truth so organizations can move from defending marketing spend to confidently showing its impact on pipeline and revenue. calibermind.com

The platform combines an enterprise-grade customer data platform and data warehouse foundation with modules for multi-touch attribution, ABM insights and account scoring, sales signals, funnels, ROI/ROAS analysis, and marketing mix modeling. CaliberMind supports online and offline touchpoints, offers 170+ prebuilt connectors, and includes the Ask Cal AI assistant plus role-based dashboards so both non-technical leaders and analysts can interrogate the same trusted data. calibermind.com

Legally known as Caliber UX, Inc., CaliberMind was founded in 2016 and is headquartered in Boulder, Colorado. The company has on the order of a few dozen employees (roughly 30–40) and remains a privately held, venture-backed business, with investors including Meritage Funds, Lavrock Ventures, Denver Angels and others. External market trackers estimate that CaliberMind has raised around $20–25M in total funding across seed, venture and debt rounds. cbinsights.com

CaliberMind positions itself at the high end of the B2B attribution and analytics market, focusing on organizations with long, multi-stakeholder sales cycles and complex Salesforce or Dynamics environments. It is consistently recognized in G2’s attribution and account-based analytics grids and was named a Leader in G2’s Enterprise Attribution category, reflecting strong user satisfaction scores from mid-market and enterprise customers. g2.com

Key Features

Advanced multi-touch attribution engine supporting first-touch, last-touch, linear, U-shaped, W-shaped, time-decay, chain-based and machine-learning-driven models to understand impact across long B2B buyer journeys.

Account-based marketing (ABM) insights and account scoring that unify online and offline engagement at the account and buying-group level.

Full-funnel analytics for lead- and account-based funnels, including conversion rates, leakage analysis, and stage-by-stage performance.

ROI, ROAS and marketing mix analysis across channels, campaigns, programs, regions and segments to guide budget reallocation.

Ask Cal AI assistant that lets users ask natural-language questions of their GTM data and receive narrative, explainable insights.

Role-based, customizable dashboards for CMOs, demand generation, marketing operations, RevOps, sales leadership and individual sellers.

Buyer-journey summaries and sales signals that surface high-intent accounts, show who is engaging and when, and feed alerts into CRM and sales workflows.

Data transformation and unification layer with data health assessment, deduplication, normalization and lead-to-account mapping across systems.

Enterprise-grade CDP and data warehouse foundation that centralizes and models data from more than 170 prebuilt connectors.

Two-way synchronization with Salesforce (including custom objects) and support for complex enterprise data models and business rules.

Web engagement tracking and 'dark funnel' account identification to connect anonymous web visits and ad impressions back to accounts.

Ability to push cleansed, modeled data into warehouses and BI tools (e.g., Google BigQuery and Sisense) so data teams can extend analysis.

Professional services, onboarding, and ongoing customer success to help configure attribution models, dashboards, and integrations for each customer.

Best For

Company Size

mid-market enterprise

Industries

SaaS Technology Professional Services Manufacturing Financial Services Healthcare

Use Cases

Multi-touch attribution and ROI reporting across campaigns, channels, and regions Account-based marketing analytics, account scoring, and ABM funnel measurement Pipeline and funnel performance analysis for both lead- and account-based motions Sales signals and buyer-journey insights to prioritize and enable sales outreach Marketing mix, budget allocation, and scenario planning based on historical performance

FAQ

What is CaliberMind?

CaliberMind is a B2B GTM intelligence and multi-touch attribution platform that unifies marketing, sales, and customer success data into a single source of truth. It provides an enterprise-grade CDP/data warehouse foundation plus modules for attribution, ABM insights, sales signals, funnels, and ROI analysis so revenue teams can see which programs create pipeline and revenue and where to reallocate budget for the greatest impact. calibermind.com

How much does CaliberMind cost?

CaliberMind uses custom, quote-based pricing that is not charged per user; all plans include unlimited users and sessions. Public listings indicate a typical starting price around US$30,000 per year on an annual subscription, with enterprise contracts often higher depending on data volume, connectors and services. A two-week free trial is sometimes offered, and third-party buyer data suggests median enterprise contracts in the mid-five-figure range per year. capterra.ca

What are the main features of CaliberMind?

Core capabilities include multi-touch attribution across online and offline touchpoints, ABM insights and account scoring, full-funnel analytics, ROI and ROAS reporting, sales signals and buyer-journey summaries, a data transformation and unification layer, 170+ prebuilt connectors, an enterprise CDP/data warehouse foundation, and the Ask Cal AI assistant plus role-based dashboards for different GTM personas. calibermind.com

Who are CaliberMind's main competitors?

CaliberMind is most often compared with other B2B attribution and GTM analytics vendors such as Dreamdata, Adobe Marketo Measure (Bizible), Full Circle Insights, and ABM platforms like Terminus/Triblio or RollWorks that offer varying degrees of account-based analytics and attribution.

Is CaliberMind good for small businesses?

CaliberMind can technically be used by smaller organizations, but its pricing, implementation effort, and depth of configuration make it best suited to mid-market and enterprise B2B teams with complex data, multiple systems and a dedicated marketing operations or RevOps function. Very small businesses, B2C organizations, or teams without a CRM and marketing automation platform will usually find simpler, lower-cost tools a better fit.