ChurnZero

ChurnZero uses custom, quote-based pricing that depends on factors such as the number of customers and users, data volume, and integrations. Public listings from sources like Capterra indicate that ChurnZero's paid offering typically starts around $12,000 per year for a basic plan, while a HubSpot Marketplace listing shows a standard package at $16,000 per year plus per-user fees. Actual pricing can vary significantly based on your customer base, required modules (such as advanced reporting or in-app engagement), and professional services, so you should speak directly with ChurnZero for an accurate proposal.

Core ChurnZero capabilities include configurable customer health scoring (ChurnScores), journeys and plays for lifecycle automation, and a Command Center with 360-degree account profiles. It also offers rich digital engagement tools such as in-app messages, announcements, walkthroughs, and Success Centers, plus surveys (NPS, CSAT, and custom), success plans, and a Renewal & Forecast Hub for managing renewals and expansion. Embedded Customer Success AI and AI Agents help generate content, summarize account context, and automate follow-through, while extensive integrations and a REST API connect ChurnZero to CRM, billing, support, data warehouses, and collaboration tools.

ChurnZero competes with other dedicated customer success platforms and adjacent tools that help subscription businesses manage retention and expansion. Its primary competitors include Gainsight CS, Totango, Vitally, Planhat, and ClientSuccess, along with lighter-weight CS tools and some CRM suites that have built-in customer success modules. Compared to these alternatives, ChurnZero differentiates with its embedded AI Agents, robust in-app engagement capabilities, and strong partner-style approach to onboarding, training, and ongoing customer success.

ChurnZero can be a strong fit for growing small and midsize businesses that already have or are building a customer success function and manage hundreds of subscription customers. These teams benefit from automation, health scoring, and digital CS capabilities that help a small CS team cover a large account base. However, the platform's implementation effort, depth of configuration, and annual contract sizes may be more than very small or early-stage companies need. Young startups with only a few customers or without a dedicated CS role may find lighter, less expensive tools more appropriate until their customer base and CS processes mature.