CIENCE

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SDR & Lead Gen Services
★★★☆☆ 3
2015 Founded
201-500 Employees
2,500+ Customers
Denver, Colorado, USA Headquarters
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Quick Facts

Website
cience.com →
Starting Price
2500
Pricing Model
usage-based
Company Type
private
Social
LinkedIn Twitter/X

About CIENCE

CIENCE Technologies, Inc. is a global B2B lead generation and go-to-market (GTM) services company founded in 2015 and headquartered in Denver, Colorado. The company’s core mission is to help organizations consistently generate qualified opportunities and hit revenue targets by pairing human SDR expertise with a proprietary AI-driven sales and marketing platform (now operated under the graph8 brand). CIENCE positions itself as a “machine-powered, human-driven” partner that can both design and execute complex outbound and inbound programs.

Over time, CIENCE has evolved from a pure SDR-as-a-Service shop into a hybrid services-and-software provider. Its offering now includes GTM system design, outbound and inbound SDR teams, large-scale outbound programs, and a robust data engine that powers precise targeting, enrichment, and intent-based engagement. The technology stack behind CIENCE includes components originally marketed as the CIENCE GO Platform—GO Data, GO Show, GO Flow, GO Schedule, and GO Digital—now consolidated into the broader graph8 AI front-office platform that handles data, campaigns, visitor identification, and AI-powered conversations across channels.

CIENCE serves more than 2,500 customers across 200+ B2B industries, from early-stage startups to large enterprises. Its campaigns typically blend multi-channel outreach (email, phone, chat, SMS, social, and ads) with rigorous research, ICP design, and ongoing experimentation to refine messaging and targeting. The company has been recognized on lists such as the Financial Times Americas’ Fastest Growing Companies and Inc. 5000, and has accumulated a large number of third-party reviews across G2, Capterra, TrustRadius, and other directories.

In the market, CIENCE is often compared to other outsourced SDR and lead-generation firms but differentiates itself with its emphasis on performance-based pricing, a large proprietary contact and intent database, and tight integration with graph8’s AI automation. At the same time, online reviews for CIENCE are highly polarized—some customers highlight strong results and responsive teams, while others report poor lead quality and misaligned expectations—making vendor fit and engagement model design critical considerations.

Key Features

GTM System Setup sprint - complete go-to-market strategy, campaigns, and infrastructure implemented in a 5-day onboarding project.

Managed SDR teams for outbound, inbound, and local sales development with multi-channel outreach across email, phone, chat, SMS, and social.

Performance-based appointment setting model with per-held-meeting pricing plus optional SDR marketplace hiring at cost.

AI-powered campaign orchestration via the graph8 platform, automating personalized sequences across voice, email, chat, and messaging channels.

Proprietary B2B contact and company data engine with 100M+ US contacts and hundreds of millions of global records, enrichment, and intent signals.

Anonymous website visitor identification (formerly CIENCE GO Show, now in graph8) to de-anonymize traffic and reveal in-market accounts and contacts.

GO Flow-style event streaming and data integration that pipes web, campaign, and engagement data into CRMs, data warehouses, and marketing platforms in real time.

AI chat widgets and unified inbox that capture, qualify, and route leads 24/7 via web chat, SMS, and messaging channels.

AI voice agents and call handling for answering inbound calls, routing, and booking meetings without human intervention.

Integrated calendar and meeting scheduling (GO Schedule / graph8 Meetings) with round-robin routing, team pages, and time-zone intelligence.

Centralized multi-channel inbox and reporting that gives SDRs and managers visibility into outreach activity, responses, and pipeline impact.

Programmatic digital advertising and retargeting through tools like GO Digital, using CIENCE data and intent signals to power ABM-style campaigns.

Campaign strategy support including ICP development, messaging playbooks, and continual A/B testing managed by dedicated Growth Managers.

Compliance-focused outbound execution with support for SOC2, GDPR, and HIPAA-compliant scheduling and data handling.

Portability of campaign assets, sequences, and data so clients can export and reuse them in their own sales and marketing systems.

Pros & Cons

👍 Pros

  • Responsive, communicative account teams that many reviewers describe as professional, flexible, and easy to work with.
  • Ability to stand up outbound programs quickly and generate top-of-funnel activity and meetings when campaigns are well-aligned.
  • Strong strategic guidance around ICP definition, messaging, and outbound playbook design for some customers.
  • Access to a large proprietary B2B data set that can improve targeting, enrichment, and account selection.
  • Full-service engagement model that combines SDRs, data, and sales tech in a single provider, reducing the need to manage multiple vendors.

👎 Cons

  • Frequent complaints about poor lead quality or even allegedly fabricated leads, with some customers calling CIENCE a scam or warning others to avoid the service.
  • Significant gap between sales promises and delivered results for certain clients, including very low numbers of qualified meetings despite multi-month contracts.
  • Reports of high internal turnover among SDRs and campaign managers, leading to inconsistent execution, weak handoffs, and lack of accountability, along with criticism of the CIENCE/graph8 platform's usability and reliability.

User Reviews

G2
3.8
★★★★☆
Capterra
4.6
★★★★★
TrustRadius
1.0
★☆☆☆☆

Integrations

Salesforce HubSpot Pipedrive Google Calendar Microsoft Outlook Apple Calendar CalDav Zoom Google Meet Microsoft Teams Slack Zapier Google Workspace Google Analytics Amplitude Facebook Messenger LinkedIn Microsoft Dynamics 365 Fiona CMS

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Information Technology & Services Financial Services Healthcare Manufacturing

Use Cases

Cold Email Outreach Outbound Sales Prospecting Appointment Setting Inbound Lead Qualification and Nurturing Account-Based Marketing and Retargeting Pipeline Generation and Top-of-Funnel Expansion

FAQ

What is CIENCE?

+

CIENCE is a B2B lead generation and sales development company that blends managed SDR services with an AI-driven GTM platform (graph8). The firm designs and runs multi-channel outbound and inbound programs - including email, phone, chat, SMS, and ads - while also providing proprietary data, visitor identification, and event streaming to help clients build qualified pipeline. CIENCE typically serves growth-focused B2B organizations that want to accelerate top-of-funnel activity without building a large in-house SDR team.

How much does CIENCE cost?

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CIENCE publishes a transparent pricing model centered on a GTM System Setup and performance-based engagement. The standard GTM System Setup is $5,000 one-time (with a Startup Program setup option starting at $2,500 for qualified early-stage companies). Ongoing engagement fees combine a performance component of roughly $250 per held meeting with a $1,500 per month GTM team retainer and a $499 per month graph8 platform license, plus optional SDR marketplace costs (monthly base salaries and a one-time $1,000 onboarding fee per SDR). Actual total cost depends on meeting volume, SDR capacity, and any additional services you choose.

What are the main features of CIENCE?

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Key CIENCE capabilities include a 5-day GTM System Setup, managed outbound and inbound SDR teams, performance-based appointment setting, and tight integration with the graph8 AI platform. On the technology side, clients get access to a large B2B data engine, anonymous visitor identification, event streaming and data integration (GO Flow-style), AI chat and voice agents, multi-channel campaign sequencing, and integrated meeting scheduling with round-robin routing. CIENCE also provides strategic support around ICP definition, messaging, and continuous campaign optimization.

Who are CIENCE's main competitors?

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CIENCE competes with a mix of outsourced SDR agencies and performance-based lead generation firms. Commonly evaluated alternatives include Belkins (B2B appointment-setting and SDR-as-a-Service), CloudTask (outsourced sales and customer success teams), SmartSites (digital marketing and lead gen), and KlientBoost (performance marketing and demand generation). Buyers may also compare CIENCE with boutique SDR agencies and in-house sales development teams powered by separate sales engagement and data tools.

Is CIENCE good for small businesses?

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CIENCE can be a fit for small and midsize B2B businesses that have a relatively high customer lifetime value and are ready to invest several thousand dollars in setup plus ongoing monthly fees and per-meeting costs. For these companies, CIENCE's combination of SDR services, data, and automation can accelerate pipeline generation without hiring a full internal SDR team. However, very small or early-stage businesses with limited budgets, low deal sizes, or highly niche offerings may struggle to see ROI and could be better served by lighter-weight tools, founder-led outbound, or smaller agencies until they have more budget and clearer product-market fit.

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