Clari

The only AI Revenue Orchestration Platform with Revenue Context. Every signal. Every action. Every outcome.

RevOps & Sales Analytics
★★★★★ 4.5
2012 Founded
501-1000 Employees
1,500+ Customers
Sunnyvale, CA, USA Headquarters
Visit Website

Quick Facts

Website
clari.com →
Starting Price
unknown
Pricing Model
custom
Company Type
private
Social
LinkedIn Twitter/X

About Clari

Clari is a Revenue Orchestration and AI platform built to give B2B companies a single, trusted system of record for revenue. It connects data from CRM, email, calendar, calls, marketing automation and sales engagement tools into a time-series revenue database, then applies AI to surface deal risk, forecast with precision and automate revenue workflows. The platform spans pipeline management, forecasting, sales engagement (via Groove), conversation intelligence (via Clari Copilot), buyer collaboration (Clari Align) and revenue analytics.

Founded in 2012 and headquartered in Sunnyvale, California, Clari has grown into one of the most recognized vendors in the Revenue Operations & Intelligence and Revenue Orchestration categories. The company has raised nearly half a billion dollars in venture funding across multiple rounds, including a $150M Series E in 2021 and a $225M Series F in 2022 at a valuation above $2.6B. Over time, Clari has expanded beyond core forecasting into a full revenue platform through both organic R&D and acquisitions such as DealPoint (now Clari Align), Wingman (now Clari Copilot) and Groove, and in 2025 it completed a merger with Salesloft to create a combined Revenue AI powerhouse.

Clari’s Revenue Platform is underpinned by RevDB, a revenue data lake that automatically captures and normalizes activity signals across the go-to-market stack, and RevAI, which powers AI-driven forecasting, deal scoring, revenue leak detection and now configurable AI agents. Modules such as Clari Forecast, Opportunity Management, Pulse and Flow/Trend analytics give executives and front-line managers granular visibility into pipeline health, week‑over‑week movement and attainment against targets. Copilot adds conversation intelligence for real-time and post‑call coaching, while Groove provides multi-channel sales engagement and cadences tightly integrated with CRM.

Clari reports that more than 1,500 organizations and over 220,000 users run revenue on its platform, with over $4–5 trillion in revenue under management. Customers span high-growth SaaS, large technology and industrial enterprises, and increasingly broader sectors like financial services and healthcare. Recognized as a leader in Forrester’s 2024 Revenue Orchestration Platforms Wave, Clari is positioned as a top choice for companies seeking to consolidate fragmented RevOps tooling into a single, AI-first platform for predictable, efficient growth.

Key Features

AI-driven revenue forecasting - top-down and bottom-up forecasts with rollups, override workflows and AI projections at rep, region and company levels.

Pipeline inspection & deal health - Flow, Trend and Pulse analytics to visualize week-over-week pipeline movement, deal slippage and coverage gaps across segments.

Revenue database (RevDB) - unified, time-series revenue data model that automatically captures activity from CRM, email, calendar, calls and engagement tools into a single source of truth.

Revenue leak detection & Optimize - analytics that identify where revenue is leaking (e.g., stalled stages, poor coverage, low activity) and recommend actions to plug gaps.

Clari Copilot conversation intelligence - records meetings, transcribes calls, generates AI summaries and action items, and provides real-time coaching cues and battlecards.

Sales engagement with Groove - multi-channel sequences (Flows) for email, calls and LinkedIn, with inbox and calendar plugins that auto-log activities back to Salesforce.

Buyer collaboration & mutual action plans (Clari Align) - shared workspaces and MAPs that align buyer and seller tasks, timelines and success metrics to accelerate complex deals.

Revenue analytics & dashboards - configurable dashboards, Flow/Waterfall views and cohort analytics to understand performance by segment, rep, product and motion.

AI revenue agents & assistants - RevAI-powered agents that monitor pipeline and forecast metrics, trigger alerts, and automate next-best actions across revenue workflows.

Account, renewal & expansion forecasting - support for customer success and account teams to forecast renewals, churn risk and expansion across multi-quarter horizons.

Mobile revenue app - iOS and Android apps to inspect pipeline, update opportunities and submit forecasts on the go, tightly connected to CRM.

Enterprise-grade governance - role-based access, auditability, field-level controls and alignment with enterprise security and compliance requirements.

Pros & Cons

👍 Pros

  • Intuitive, easy-to-use UI and dashboards that give reps and leaders a clear view of pipeline, deals and forecasts.
  • Deep Salesforce integration, including the ability to update opportunity fields in bulk from Clari and write back instantly to CRM.
  • Powerful forecasting capabilities with AI-backed projections, trend and flow analytics that improve forecast accuracy.
  • Excellent visibility into week-over-week pipeline changes, deal progression and activity levels, helping teams spot risk early.
  • Conversation intelligence via Clari Copilot that records calls, provides transcripts, summaries and coaching insights in one place.
  • Significant reduction in manual spreadsheet work and more standardized revenue processes across sales and customer success teams.

👎 Cons

  • Implementation can be complex and often requires strong RevOps/admin resources, with some customers reporting a messy initial rollout.
  • Analytics and scoring models can feel like a black box, with limited ability for end users to fully customize dashboards or scoring criteria.
  • Data refresh and sync between CRM and Clari is not always real time, and some users report lag or occasional performance issues.

User Reviews

G2
4.6
★★★★★
Capterra
4.5
★★★★★
TrustRadius
8.6
★★★★★

Integrations

Salesforce Sales Cloud Salesforce Platform Microsoft Dynamics 365 Google Workspace Microsoft 365 / Outlook Microsoft Exchange Microsoft Teams Slack Zoom Google Meet Webex Marketo Gainsight Gong Azure Databricks Atrium ZoomInfo Sales 6sense Demandbase HubSpot

Best For

Company Size

mid-market enterprise

Industries

SaaS Technology Financial Services Manufacturing Healthcare & Life Sciences

Use Cases

Pipeline management and forecasting Revenue analytics and board reporting Sales engagement and outbound prospecting Conversation intelligence and call coaching Renewal and expansion forecasting Revenue leak detection and remediation

FAQ

What is Clari?

+

Clari is an AI-powered Revenue Orchestration Platform that helps B2B companies run their entire revenue process in one place. It unifies data from CRM, email, calendar, calls and sales engagement tools into a single revenue database (RevDB), then uses AI (RevAI) to power forecasting, pipeline inspection, revenue leak detection, conversation intelligence and sales engagement. The result is better visibility, more accurate forecasts and a more efficient, predictable revenue engine across sales, marketing, customer success and finance.

How much does Clari cost?

+

Clari sells primarily to mid-market and enterprise organizations on a custom-quoted basis. The company does not publish per-seat pricing on its website; instead, plans are tailored to factors such as the number of users, modules deployed (e.g., Forecast, Copilot, Groove, Align, Optimize) and integration complexity. Prospective customers should expect an annual, contract-based license and are encouraged to contact Clari's sales team via the pricing page to receive a tailored quote.

What are the main features of Clari?

+

Key features of Clari include AI-driven revenue forecasting and rollups, advanced pipeline inspection with Flow and Trend analytics, a unified revenue database (RevDB) that auto-captures activity data, revenue leak analytics (Optimize), multi-channel sales engagement via Groove, conversation intelligence and call coaching with Clari Copilot, buyer collaboration and mutual action plans through Clari Align, and rich revenue dashboards and reporting. Together, these capabilities allow go-to-market teams to see where revenue is won or lost and act on risk and opportunities in real time.

Who are Clari's main competitors?

+

Clari's main competitors vary by use case. For conversation intelligence and call recording, common alternatives include Gong and platforms that bundle CI with engagement. For forecasting and pipeline analytics, buyers often compare Clari with Salesforce Revenue Intelligence, BoostUp.ai and other Revenue Operations & Intelligence tools. For sales engagement workflows, Groove within Clari competes with Outreach and, historically, Salesloft. Many organizations evaluate a mix of these tools when deciding whether to buy separate point solutions or consolidate on a single revenue platform like Clari.

Is Clari good for small businesses?

+

Clari is designed first and foremost for mid-market and enterprise B2B organizations with complex sales cycles, multiple segments and a need for rigorous forecasting and governance. Smaller teams can benefit from its visibility and automation, but the implementation effort and enterprise-oriented pricing may be more than very small or early-stage companies need. SMBs with simple pipelines and limited RevOps resources may find a lighter-weight CRM add-on, basic forecasting tool or standalone engagement platform more appropriate until their sales motion becomes more complex.

Book a Call

Ready to Scale Your Pipeline?

Schedule a free strategy call with our sales development experts.

SCHEDULE A MEETING TODAY!
1
2
3
4

Enter Your Details

Select Your Meeting Date

MONTUEWEDTHUFRI

Pick a Day

MONTUEWEDTHUFRI

Pick a Time

Select a date

Confirm

SalesHive API 0 total meetings booked
SCHEDULE A MEETING TODAY!
1
2
3
4

Enter Your Details

Select Your Meeting Date

MONTUEWEDTHUFRI

Pick a Day

MONTUEWEDTHUFRI

Pick a Time

Select a date

Confirm

New Meeting Booked!