Clearbit

Hit your target, in any market. linkedin.com

Sales Intelligence & Data
★★★★☆ 4.4
2015 Founded
51-200 Employees
1,500+ Customers
San Francisco, CA, USA Headquarters
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Quick Facts

✓ Free Trial
Website
clearbit.com →
Starting Price
20000
Pricing Model
usage-based
Free Trial
unknown days
Company Type
acquired
Social
LinkedIn Twitter/X

About Clearbit

Clearbit (now Clearbit by HubSpot and increasingly delivered as Breeze Intelligence inside HubSpot) is a B2B data provider and go-to-market intelligence platform. It enriches leads, contacts, and accounts with over 100 firmographic, technographic, and intent attributes drawn from hundreds of public and proprietary sources, giving marketing, sales, and revenue teams a complete, always-fresh view of their ideal customers. clearbit.com

The platform originated as a developer-centric set of APIs for email and company lookups and has evolved into a full data activation layer that sits on top of CRMs and marketing automation systems. Clearbit’s Enrichment, Reveal (IP-to-company identification), Forms, Audiences, and Advertising capabilities power use cases such as form shortening, precise lead scoring and routing, ABM targeting, website personalization, and account-based retargeting across Facebook and Google. help.clearbit.com

Founded in 2015 and headquartered in San Francisco, Clearbit raised roughly $17M in venture funding and grew to serve more than 1,500 business customers before being acquired by HubSpot in late 2023 for around $150M. techcrunch.com Since the acquisition, Clearbit has been integrated as a wholly owned subsidiary and is being folded into HubSpot’s customer platform as Breeze Intelligence, with free standalone tools like Clearbit Connect, the free Slack integration, and the free platform sunset on April 30, 2025 and the public Logo API shut down in December 2025. hubspot.com

Today, new buyers primarily access Clearbit’s capabilities through HubSpot (via Breeze Intelligence credit packs and add-ons), while existing Clearbit customers continue to run enrichment, reveal, and advertising workflows against Salesforce, Marketo, Segment, and other systems. Clearbit remains positioned as a premium, API-friendly data backbone for B2B demand generation and revenue teams that prioritize high-quality company data, intent signals, and deep HubSpot integration over low-cost, contact-heavy databases. hubspot.com

Key Features

Real-time company and contact enrichment that appends 100+ B2B attributes (industry, size, tech stack, revenue, location, contact details and more) from 250+ data sources. clearbit.com

Reverse IP Reveal to identify anonymous website visitors at the company level, powering visitor reports, dashboards, and personalized experiences. help.clearbit.com

Dynamic form shortening and autofill that hides fields Clearbit can enrich while revealing only those it cannot, boosting conversion without sacrificing data quality. help.clearbit.com

Audience Builder for creating granular company and people audiences using Clearbit data, Salesforce and HubSpot data, page views, and custom traits, then syncing them to destinations like ads or Slack. help.clearbit.com

Advertising audiences that de-anonymize visitors and build prospect audiences from Clearbit's full database to power account-based Facebook and Google Ads campaigns. help.clearbit.com

Native enrichment integrations for Salesforce, HubSpot, Marketo and Pardot to automatically complete and refresh CRM and MAP records. clearbit.com

Slack destination that posts real-time alerts when high-intent accounts or contacts match audiences (e.g., pricing-page visitors, surging accounts, job changers). help.clearbit.com

Segment and CDP integrations to stream enrichment and Reveal data into downstream tools such as Drift, Intercom, analytics platforms and personalization engines. clearbit.com

Developer-friendly REST APIs and webhooks that let product teams embed Clearbit data into their own applications via the Powered By Clearbit program. businesswire.com

Advanced firmographic and technographic classification including detailed NAICS, SIC and GICS codes, technologies used, and global coverage. clearbit.com

Corporate hierarchy mapping and normalized role/seniority fields to support territory routing, ICP modeling and persona-based targeting. clearbit.com

Form and site tracking via the Clearbit Tag that ties form fills and browsing behavior to accounts for conversion analysis and intent-based workflows. help.clearbit.com

Data governance and privacy controls backed by SOC 2 Type 2 compliance and GDPR/CCPA-aligned practices, including a self-service privacy request portal. clearbit.com

HubSpot-native Breeze Intelligence experience (rolling out) that combines enrichment, buyer intent signals and AI-powered insights directly in HubSpot CRM. hubspot.com

Pros & Cons

👍 Pros

  • High-quality company and contact enrichment with strong data accuracy for many B2B and technology markets, especially when used for firmographics and technographics. g2.com
  • Seamless integrations with Salesforce, HubSpot and other tools that make implementation relatively quick and keep records automatically up to date. g2.com
  • Clear, developer-friendly APIs and documentation that make it easy to embed data enrichment into custom workflows and products. businesswire.com
  • Powerful website visitor identification and Slack alerting that help sales and marketing react quickly to high-intent account activity. help.clearbit.com
  • Form shortening and autofill features that reduce friction for leads while still capturing rich profile data, improving inbound conversion rates. help.clearbit.com

👎 Cons

  • Pricing is perceived as expensive and sometimes opaque, with a confusing credit-based model and limited transparency for smaller businesses. capterra.com
  • Data coverage and accuracy can be uneven for certain regions (especially some European markets) and for direct contact emails, leading to gaps or outdated records. capterra.com
  • Customer support responsiveness and UX consistency have been criticized at times, with reports of slow replies, UX regressions and a learning curve for non-technical users. capterra.com

User Reviews

G2
4.4
★★★★☆
Capterra
4.5
★★★★★
TrustRadius
8.6
★★★★★

Integrations

Salesforce HubSpot Marketo Pardot Segment Tray.io Drift Intercom Qualified Slack Google Analytics Snowplow Google Optimize Optimizely VWO Mutiny Proof Facebook Ads Google Ads LeanData Gong Zapier

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Internet Marketing & Advertising Financial Services B2B Services

Use Cases

B2B data enrichment for CRM and MAP records Sales prospecting and account research Website visitor identification and intent scoring Account-based advertising and retargeting Form conversion optimization with form shortening Lead scoring and routing automation

FAQ

What is Clearbit?

+

Clearbit (now Clearbit by HubSpot and evolving into Breeze Intelligence) is a B2B data enrichment and sales intelligence platform. It enriches leads, contacts and accounts with over 100 company and person attributes, identifies anonymous website visitors via reverse IP, and powers audiences, alerts and ad targeting so marketing and sales teams can focus on high-fit, high-intent accounts. clearbit.com

How much does Clearbit cost?

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Public benchmarks from TrustRadius list Breeze Intelligence for HubSpot (formerly Clearbit) starting around $20,000 per year on an annual contract, with pricing based on CRM database size, monthly web traffic and monthly contact creation. Separate HubSpot credit packs and add-ons can introduce lower entry points but also make costs more usage-dependent. There is no longer a free Clearbit plan; free tools were sunset on April 30, 2025, and most buyers should expect custom quotes from HubSpot sales. trustradius.com

What are the main features of Clearbit?

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Key features include real-time enrichment of contacts and companies with 100+ attributes, IP-based Reveal for identifying anonymous website visitors, dynamic form shortening and autofill, audience building and activation for ads and Slack alerts, deep integrations with HubSpot, Salesforce, Marketo, Segment and more, plus APIs and webhooks for embedding data directly into custom workflows and products. clearbit.com

Who are Clearbit's main competitors?

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Clearbit competes with other B2B data and sales intelligence providers such as ZoomInfo, Apollo.io, Cognism, Lusha and 6sense, as well as niche website visitor identification tools and enrichment-focused startups. Many of these alternatives emphasize lower pricing, broader contact coverage or vendor-neutral stacks, while Clearbit differentiates on HubSpot integration, data activation features and developer-friendly APIs. knock-ai.com

Is Clearbit good for small businesses?

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Clearbit's capabilities can benefit small B2B companies that need high-quality enrichment and website intent, but its pricing and HubSpot-centric deployment make it better suited to funded startups and growth-stage or mid-market teams rather than very small or budget-constrained businesses. For SMBs primarily seeking inexpensive contact lists or all-in-one outreach tools, alternatives like Apollo.io, Hunter or Skrapp.io may be more cost-effective. knock-ai.com

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