Clearbit Reveal

Helps companies create, capture, and convert demand from ideal customers.

Intent Data Providers
★★★★☆ 4.4
2014 Founded
51-200 Employees
1,500+ Customers
San Francisco, California, United States Headquarters
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Quick Facts

Website
clearbit.com →
Starting Price
20000
Pricing Model
usage-based
Company Type
acquired
Social
LinkedIn Twitter/X

About Clearbit Reveal

Clearbit is a B2B marketing intelligence company that provides real-time firmographic and technographic data on millions of businesses. Founded in 2014 and headquartered in San Francisco, Clearbit built its reputation on developer-friendly APIs for enrichment and prospecting, and on Clearbit Reveal, an IP-to-company solution that de-anonymizes website traffic so revenue teams can see which companies are engaging with their digital properties.

Over time, Clearbit evolved into a broader data activation platform, combining its enrichment data, Reveal intent signals, and an audience builder that plugs into CRMs, marketing automation platforms, analytics tools, and ad networks. The platform enables demand generation, marketing operations, and sales teams to define their ideal customer profile, build precise account segments, personalize website experiences, and prioritize outreach based on real buying intent. Clearbit’s data set covers tens of millions of companies with 100+ attributes per record, including industry classifications (NAICS, SIC, GICS), employee bands, revenue estimates, location, and technology stack.

The company raised approximately $17M across a seed round and a Series A led by investors such as First Round Capital, SV Angel, Battery Ventures, and Zetta Venture Partners. In November 2023, HubSpot acquired Clearbit and began integrating its capabilities directly into HubSpot’s CRM and marketing suite under the Breeze Intelligence for HubSpot brand. While the Clearbit name and documentation remain widely used in the market, new customers primarily access Clearbit’s data and Reveal-powered intent signals as part of HubSpot’s credit-based enrichment and buyer-intent offerings.

Within the intent data landscape, Clearbit Reveal is known for strong IP intelligence, deep website visitor analytics, and tight integrations with tools like Salesforce, HubSpot, Marketo, Drift, Intercom, Segment, and leading personalization and analytics platforms. It is particularly popular among B2B SaaS and technology companies that want to operationalize first-party website intent data across outbound sales, ABM, and advertising, rather than relying solely on third-party intent feeds.

Key Features

IP-to-company Reveal API that maps visitor IP addresses to companies in real time, returning rich firmographic and technographic profiles.

Visitor Report dashboard that surfaces de-anonymized companies hitting your site, with filters for target market fit, intent level, and CRM status.

Clearbit Tag JavaScript snippet to capture page views and behavioral data and send them to Clearbit for Reveal, enrichment, and intent scoring.

Over 100 company attributes, including industry classifications (e.g., NAICS, SIC, GICS), employee ranges, estimated revenue, HQ location, and technology stack.

Company-level geolocation, providing visitor city, state, and country even when they browse from remote locations or outside HQ.

Website personalization using Reveal data to dynamically change hero copy, CTAs, social proof, and content by industry, company size, or tech stack.

Live chat personalization for tools like Drift, Intercom, and Qualified, enabling teams to only show chat to ICP accounts and customize messages by company profile.

Advertising audiences that use Reveal data to build and sync high-intent site visitor segments and exclusions to Facebook Ads and Google Ads.

Account-based scoring and routing that combines firmographic fit with web intent signals to prioritize outbound and route top accounts to the right reps.

Native integrations with Salesforce, HubSpot, and Marketo to automatically create or update leads, contacts, and accounts with Reveal-derived activity and attributes.

Segment integration that enriches anonymous page events with Reveal data and sends enriched events back into Segment for downstream tools.

Slack destination that posts alerts when high-value or target accounts visit key pages (like pricing or demo), including links to CRM records and recent activity.

Privacy-conscious, B2B-only dataset that focuses on company-level attributes and avoids sending personally identifiable information into analytics tools like Google Analytics.

Flexible APIs and webhooks that developers can use to embed Reveal-based identification and enrichment into custom applications and internal tools.

Pros & Cons

👍 Pros

  • High-quality firmographic and technographic data that is widely praised for accuracy at the company level.
  • Reveal and Visitor Report provide valuable visibility into anonymous website visitors and buying intent for ABM and outbound teams.
  • Extensive integrations and APIs make it easy to plug Clearbit into Salesforce, HubSpot, Marketo, Segment, Drift, Intercom, Slack, and many other tools.
  • Real-time enrichment and form shortening reduce manual data entry and improve conversion rates on inbound forms.
  • Once implemented, the platform is generally described as easy to use and a major time-saver for sales and marketing teams.

👎 Cons

  • Pricing is often viewed as expensive and credit consumption can feel opaque or unpredictable, especially for smaller companies.
  • Contact-level coverage and accuracy, particularly outside North America, can lag behind some dedicated contact data vendors.
  • Implementation and audience-building features have a learning curve, and non-technical users sometimes find the UX and configuration options complex; support response times can also be slow in some cases.

User Reviews

G2
4.4
★★★★☆
Capterra
4.5
★★★★★
TrustRadius
8.6
★★★★★

Integrations

Salesforce HubSpot Marketo Pardot Segment Drift Intercom Qualified Google Analytics Snowplow Google Optimize Optimizely VWO Mutiny Proof Slack Facebook Ads Google Ads LeanData Gong Tray.io Zapier Chili Piper Unbounce

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Internet & Software Financial Services B2B Services E-commerce

Use Cases

Website visitor de-anonymization and account-level analytics Account-based marketing and outbound prospecting based on web intent Real-time lead enrichment and routing in CRM and marketing automation platforms B2B website and landing-page personalization by industry, size, or tech stack Building high-intent retargeting and exclusion audiences for Facebook and Google Ads Shortening lead forms by enriching records from an email address

FAQ

What is Clearbit Reveal?

+

Clearbit Reveal is an IP-to-company intelligence product that identifies which companies are visiting your website, even when visitors do not fill out a form or log in. By mapping visitor IP addresses to Clearbit's B2B dataset, Reveal returns rich firmographic and technographic attributes and powers features like the Visitor Report, website personalization, Slack alerts, and advertising audiences. This helps sales, marketing, and revenue operations teams discover high-intent accounts, prioritize outreach, and tailor experiences based on who is actually engaging with their site.

How much does Clearbit Reveal cost?

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Exact pricing for Clearbit Reveal is no longer published directly by Clearbit. Since HubSpot's acquisition, Reveal is packaged primarily within Breeze Intelligence for HubSpot, which uses a credit-based, usage-driven pricing model and is typically sold on annual contracts. Public listings indicate that Breeze Intelligence for HubSpot, which includes Clearbit enrichment and Reveal functionality, starts around $20,000 per year, with actual pricing depending on your HubSpot tier, data volumes, and contract terms. Prospective customers should work with HubSpot sales to get an accurate quote.

What are the main features of Clearbit Reveal?

+

Core Clearbit Reveal features include IP-to-company resolution that de-anonymizes website visitors, a Visitor Report that highlights high-fit and high-intent accounts hitting your site, and a JavaScript tag to capture behavioral data. Reveal provides more than 100 attributes per identified company, including industry, employee range, revenue, location, and tech stack. It integrates with tools like HubSpot, Salesforce, Marketo, Drift, Intercom, Segment, Google Analytics, Optimizely, VWO, and Slack to power use cases such as website personalization, form shortening, lead scoring and routing, advertising audiences, and real-time alerts for sales and customer success teams.

Who are Clearbit Reveal's main competitors?

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Clearbit Reveal competes with other website visitor identification and B2B intent data providers such as Demandbase, 6sense, Lead Forensics, ZoomInfo's WebSights and related intent offerings, and Leadfeeder / Dealfront. Many buyers also compare it with broader sales intelligence and enrichment platforms like Cognism or Apollo.io when evaluating contact coverage and outbound workflows. The best alternative depends on whether your priority is first-party website intent activation, large-scale contact discovery, deep ABM orchestration, or a combination of these.

Is Clearbit Reveal good for small businesses?

+

Clearbit Reveal can deliver strong value to smaller B2B companies that have meaningful website traffic and a clear account-based strategy, because it exposes which companies are already engaging and helps teams prioritize limited sales resources. However, the pricing and credit model, especially now that Reveal is bundled into HubSpot's Breeze Intelligence, tends to favor mid-market and enterprise customers with larger budgets. Very small businesses or early-stage startups may find the cost high relative to their traffic and may be better served by lower-priced visitor identification tools or simpler IP analytics until they scale.

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