Clearbit Reveal review
Helps companies create, capture, and convert demand from ideal customers.
Clearbit is a B2B marketing intelligence provider that enriches leads and accounts with real-time data and uses its Reveal IP intelligence to turn anonymous website traffic into actionable intent signals.
Independently researched by the SalesHive team. Ratings are from public review platforms; this page is not sponsored by or affiliated with Clearbit Reveal. Research last updated December 2025.
What is Clearbit Reveal?
Clearbit is a B2B marketing intelligence company that provides real-time firmographic and technographic data on millions of businesses. Founded in 2014 and headquartered in San Francisco, Clearbit built its reputation on developer-friendly APIs for enrichment and prospecting, and on Clearbit Reveal, an IP-to-company solution that de-anonymizes website traffic so revenue teams can see which companies are engaging with their digital properties.
Over time, Clearbit evolved into a broader data activation platform, combining its enrichment data, Reveal intent signals, and an audience builder that plugs into CRMs, marketing automation platforms, analytics tools, and ad networks. The platform enables demand generation, marketing operations, and sales teams to define their ideal customer profile, build precise account segments, personalize website experiences, and prioritize outreach based on real buying intent. Clearbit’s data set covers tens of millions of companies with 100+ attributes per record, including industry classifications (NAICS, SIC, GICS), employee bands, revenue estimates, location, and technology stack.
The company raised approximately $17M across a seed round and a Series A led by investors such as First Round Capital, SV Angel, Battery Ventures, and Zetta Venture Partners. In November 2023, HubSpot acquired Clearbit and began integrating its capabilities directly into HubSpot’s CRM and marketing suite under the Breeze Intelligence for HubSpot brand. While the Clearbit name and documentation remain widely used in the market, new customers primarily access Clearbit’s data and Reveal-powered intent signals as part of HubSpot’s credit-based enrichment and buyer-intent offerings.
Within the intent data landscape, Clearbit Reveal is known for strong IP intelligence, deep website visitor analytics, and tight integrations with tools like Salesforce, HubSpot, Marketo, Drift, Intercom, Segment, and leading personalization and analytics platforms. It is particularly popular among B2B SaaS and technology companies that want to operationalize first-party website intent data across outbound sales, ABM, and advertising, rather than relying solely on third-party intent feeds.
Clearbit Reveal key features
Teams typically use it for website visitor de-anonymization and account-level analytics, account-based marketing and outbound prospecting based on web intent, real-time lead enrichment and routing in CRM and marketing automation platforms, and more.
- IP-to-company Reveal API that maps visitor IP addresses to companies in real time, returning rich firmographic and technographic profiles.
- Visitor Report dashboard that surfaces de-anonymized companies hitting your site, with filters for target market fit, intent level, and CRM status.
- Clearbit Tag JavaScript snippet to capture page views and behavioral data and send them to Clearbit for Reveal, enrichment, and intent scoring.
- Over 100 company attributes. including industry classifications (e.g., NAICS, SIC, GICS), employee ranges, estimated revenue, HQ location, and technology stack.
- Company-level geolocation. providing visitor city, state, and country even when they browse from remote locations or outside HQ.
- Website personalization using Reveal data to dynamically change hero copy, CTAs, social proof, and content by industry, company size, or tech stack.
- Live chat personalization for tools like Drift. Intercom, and Qualified, enabling teams to only show chat to ICP accounts and customize messages by company profile.
- Advertising audiences that use Reveal data to build and sync high-intent site visitor segments and exclusions to Facebook Ads and Google Ads.
- Account-based scoring and routing that combines firmographic fit with web intent signals to prioritize outbound and route top accounts to the right reps.
- Native integrations with Salesforce. HubSpot, and Marketo to automatically create or update leads, contacts, and accounts with Reveal-derived activity and attributes.
- Segment integration that enriches anonymous page events with Reveal data and sends enriched events back into Segment for downstream tools.
- Slack destination that posts alerts when high-value or target accounts visit key pages (like pricing or demo), including links to CRM records and recent activity.
- Privacy-conscious. B2B-only dataset that focuses on company-level attributes and avoids sending personally identifiable information into analytics tools like Google Analytics.
- Flexible APIs and webhooks that developers can use to embed Reveal-based identification and enrichment into custom applications and internal tools.
What reviewers love, and what to watch
A balanced view of Clearbit Reveal, drawn from public reviews and product research.
Pros
- High-quality firmographic and technographic data that is widely praised for accuracy at the company level.
- Reveal and Visitor Report provide valuable visibility into anonymous website visitors and buying intent for ABM and outbound teams.
- Extensive integrations and APIs make it easy to plug Clearbit into Salesforce, HubSpot, Marketo, Segment, Drift, Intercom, Slack, and many other tools.
- Real-time enrichment and form shortening reduce manual data entry and improve conversion rates on inbound forms.
- Once implemented, the platform is generally described as easy to use and a major time-saver for sales and marketing teams.
Cons
- Pricing is often viewed as expensive and credit consumption can feel opaque or unpredictable, especially for smaller companies.
- Contact-level coverage and accuracy, particularly outside North America, can lag behind some dedicated contact data vendors.
- Implementation and audience-building features have a learning curve, and non-technical users sometimes find the UX and configuration options complex; support response times can also be slow in some cases.
Clearbit Reveal pricing
Published pricing at the time of research. Always confirm current rates with the vendor.
- HubSpot-native access to Clearbit enrichment and Reveal IP intelligence
- Monthly pool of HubSpot credits for enrichment and buyer-intent actions
- Website visitor identification and Visitor Report for high-intent accounts
- Core integrations with HubSpot CRM, forms, and ad audiences
- Higher credit volumes for large databases and traffic levels
- Advanced integrations with Salesforce, Marketo, Segment, and downstream tools
- Tailored onboarding and implementation support
- Dedicated customer success and access to security and compliance documentation
Who Clearbit Reveal is for
A strong fit for
B2B companies, especially SaaS and technology organizations with significant website traffic and account-based motions, that want to operationalize first-party website intent data across HubSpot, Salesforce, marketing automation, advertising, and sales workflows.
Probably not for
Very small teams with limited budgets or low website traffic, B2C-focused businesses that need consumer-level identity resolution, and organizations whose primary need is bulk contact lists or phone-verified mobile numbers rather than company-level intent and enrichment.
How Clearbit Reveal compares
Within the intent data and website visitor identification market, Clearbit Reveal occupies a middle ground between heavyweight ABM platforms and lighter-weight IP-tracking tools. Compared to platforms like Demandbase and 6sense, Clearbit typically offers a more focused set of capabilities centered on IP intelligence, enrichment, and data activation across existing tools, rather than a full-blown orchestration layer. This can make it easier to bolt onto an existing HubSpot- or Salesforce-centered stack, especially for teams that already have reporting and orchestration covered elsewhere.
Against competitors such as Lead Forensics, ZoomInfo WebSights, and Dealfront, Clearbit stands out with deeper integrations, a stronger developer story, and a rich enrichment dataset that fuels more sophisticated segmentation and personalization. However, those competitors may offer broader contact coverage, more aggressive outbound features, or simpler pricing for teams with heavy prospecting needs. Organizations evaluating Clearbit Reveal should weigh the value of tight HubSpot integration and first-party intent activation against the cost and the relative importance of large-scale contact discovery or phone-verified data.
Tool research is the easy part. Someone still has to build the lists, write the copy, make the calls, and book the meetings.
Frequently asked about Clearbit Reveal
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