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ClickFunnels

Quickly Create Beautiful Sales Funnels That Convert Your Visitors Into Leads And Customers

Web & Funnel Builders 4.9 (1,629 reviews)
2013 Founded
201-500 Employees
150,000+ active paying customers Customers
Eagle, Idaho, United States Headquarters

Quick Facts

✓ Free Trial
Pricing Model
tiered
Free Trial
14 days
Business Type
Software company
Verified on Google View →

About ClickFunnels

ClickFunnels is a web-based sales funnel and website builder designed to help entrepreneurs and businesses turn visitors into leads and customers through structured, high-converting funnels. The platform combines landing pages, checkout, email marketing, CRM, membership areas, analytics, and automation into a single, integrated environment so users do not have to stitch together multiple point tools.

Founded in 2013 by Russell Brunson and Todd Dickerson, ClickFunnels grew rapidly from a niche funnel builder into one of the best-known names in the funnel and landing-page market. The company has been built largely as a bootstrapped, profit-driven business rather than a venture-backed startup and has reported more than 150,000 active paying customers and over $265 million in annual revenue in recent years. Its flagship Funnel Hacking Live conference, Two Comma Club awards, and extensive education ecosystem have helped create a large, loyal community of "funnel hackers."

The current generation of the product (often referred to as ClickFunnels 2.0) goes beyond simple landing pages to include a full website and blog builder, e-commerce store functionality, built-in CRM pipelines, an email marketing engine, online courses and communities, appointment scheduling, analytics, and an affiliate management center. Users can start from dozens of pre-built funnel templates for use cases such as lead generation, product launches, webinars, high-ticket applications, and course or membership sales, then customize them using a drag-and-drop editor and reusable components.

In the market, ClickFunnels is positioned as a premium, funnel-first platform aimed primarily at small and midsize businesses, creators, and agencies that want an opinionated, conversion-focused system rather than a generic CMS. Compared with lighter landing-page tools, it offers deeper funnel logic and monetization features but at a higher price point and with a steeper learning curve. Compared with all-in-one platforms like Kartra or Kajabi, ClickFunnels differentiates through its large education ecosystem, strong brand, and focus on funnel revenue rather than traditional website publishing.

Key Features

Drag-and-drop funnel and page builder for creating landing pages, sales pages, and complete funnel flows without coding.

Website and blog builder so you can host full marketing sites and content under your own domains.

Library of pre-built funnel templates for webinars, product launches, lead magnets, application funnels, and more.

Integrated email marketing and automation with broadcasts, sequences, and workflow-based triggers.

Built-in CRM with contact profiles, tagging, pipelines (Opportunities), and Message Hub for centralized communication.

E-commerce store builder with product catalog, smart checkout, subscriptions, order bumps, and 1-click upsells/downsells.

Online course and membership site hosting with protected content, student management, and community areas.

Advanced funnel analytics and reporting, including conversion tracking, revenue metrics, and per-step performance.

A/B testing tools for pages and funnels to optimize headlines, layouts, offers, and pricing.

Affiliate Center to manage partner programs, track referrals, and pay commissions from within ClickFunnels.

Appointment scheduling and calendar tools for booking calls, demos, and consultations directly from funnels.

AI-powered tools for building funnels, generating copy, and providing contextual guidance while editing.

Extensive education and training library (FunnelFlix, challenges, webinars) tightly integrated with the software.

Companion ClickFunnels Stats mobile app for iOS and Android that lets users monitor funnel performance on the go.

Best For

Company Size

smb mid-market enterprise

Industries

Online Education & Coaching Marketing & Advertising E-commerce & Retail Professional Services Health & Wellness Financial Services

Use Cases

Building high-converting sales funnels Launching and selling online courses or memberships Lead generation and opt-in funnels Webinar and event registration funnels E-commerce product launches and upsell flows Simple CRM and email marketing automation

FAQ

What is ClickFunnels?

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ClickFunnels is a web-based platform for building high-converting sales funnels, landing pages, and full websites without coding. It combines a drag-and-drop funnel and page builder with email marketing, basic CRM, e-commerce checkout, membership and course hosting, analytics, and automation, so businesses can capture leads and sell products or services from one integrated system.

How much does ClickFunnels cost?

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ClickFunnels pricing starts at $97 per month for the Launch plan, which includes unlimited funnels (limited time), 1 workspace, 2 team members, 10,000 contacts, and 50,000 emails per month. The Scale plan is $197 per month, Optimize is $297 per month, and the Dominate plan is $5,997 per year on an annual-only basis. All tiers offer a 14-day free trial and discounted annual billing options.

What are the main features of ClickFunnels?

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Core ClickFunnels features include a drag-and-drop funnel and page builder, pre-built funnel templates, website and blog creation, integrated email marketing and automation, a built-in CRM with pipelines and contact management, e-commerce checkout and global products, one-click upsells and order bumps, online courses and memberships, analytics and A/B testing, an affiliate center, and a Stats mobile app for monitoring funnel performance.

Who are ClickFunnels' main competitors?

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The main competitors to ClickFunnels include Leadpages, Instapage, and Unbounce for landing-page-centric use cases, as well as all-in-one marketing and funnel platforms such as Kartra and Kajabi. For more enterprise-oriented requirements, tools like HubSpot Marketing Hub or custom WordPress stacks with specialized plugins are also common alternatives.

Is ClickFunnels good for small businesses?

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ClickFunnels can be an excellent choice for small businesses and solo entrepreneurs that rely on online funnels to generate leads and sales and want an all-in-one system with strong education and community support. It is often praised for helping non-technical users launch funnels quickly. However, its pricing is higher than many basic website or landing-page tools, and there is a learning curve, so very early-stage or budget-constrained businesses may prefer a simpler, cheaper solution until their funnel strategy is validated.

Customer Reviews

4.9 out of 5
Based on 1,629 Google reviews
5★
1,538
4★
37
3★
8
2★
4
1★
42
View on Google
Jennifer Worthy

Jennifer Worthy 🏅

5 months ago

I have had many coaches in my life. Hands down, Dante, in OFA (One Funnel Away) VIP is the absolute best coach I have ever had the pleasure of knowing, and witnessing his coaching methods. He is an absolute expert. He spends so much time with each and every person. He is never bored /annoyed or answers people with any sarcastic tones. He answers basic questions for newbies and extremely high level questions from other experts with ease, all the while making it captivating to hear from. He makes everyone feel seen, heard, valued, He is so well versed in all things funnels and ai and business... and even weaves personal development and personal growth in without even trying. I have never seem him not be able to answer a question ... without also being able to uplift, encourage and give so much more of himself to help the person be successful. He just oozes, positivity, and helps people, not only for funnels, or anything tech, ai, but also strategy, and even goes that extra mile and helps people see the solutions they didn't even know they need, while also building them up, helping to shape new ways to see themselves and how to expand their business. He is a master at what he does, but also very humble, fun, friendly, and kind. He has changed the way I see my business, and opportunities in this space. If I miss a call, I make sure to watch the recording because his calls are like gold. Life changing all around. You are changing my life one call at a time Dante. I appreciate all you do. Thanks Dante. : )

Alain Hernandez

Alain Hernandez 🏅

6 months ago

an all-in-one solution at the core. applications and functionalities naturally communicate. from a funnel design to a course for sell even a products section. this platform has me up at night building.

Michelle Benton

Michelle Benton 🏅

a year ago

Click Funnels (CF 2.0) offers the worse support both in customer service and tech support. Most of the time I get no response for several days if at all. Then I get agitated and aggressive and they decide to cancel my account because of my attitude. They never gave me a warning that they didn't like my attitude or pushy behavior and it took 4-5 days to get any kind of response on why my account was cancelled plus 3-4 completely different emails asking why. They canceled with NO warning and NO explanation!! And, actually, that's okay with me because I have Go High Level (GHL) and they have 24/7 LIVE support and only once did I have to wait more than 6 minutes for a response. If the original agent can't help they escalate you to the next level and they respond within 24 hours 7 days/week. I tip my hat and bow to GHL for their customer service and tech support and I will say without a doubt I will NOT miss CF 2.0 lack of support and the frustrations and patience I lost trying to get CF 2.0 to do anything. Pooh on CF 2.0 and Hip Hip Hooray to GHL.

Samuel Winter

Samuel Winter 🏅

a year ago

Dante Torelli is one of the best support specialists I have ever listened to. He is so encouraging and caring, whether you are a beginner or advanced. I try to never miss his sessions because he brings the BEST attitude and recharges us every time.

Response from owner a year ago

Your positive feedback on Dante's support is greatly appreciated. Thank you for sharing your experience with us.

Laura Lovell

Laura Lovell 🏅

a year ago

Dante Torelli is beyond amazing! He is so incredibly knowledgeable and goes above and beyond to make sure you get all the help you need to succeed. Trey Lewellen is brilliant when it comes to Ecom, and Russell Brunson is brilliant for so many reasons, but he especially shines when it comes to marketing and helping entrepreneurs start and scale their businesses. With these powerhouses helping you, how can you not succeed!?

Response from owner a year ago

We are absolutely thrilled to hear about your positive experience with Dante, Trey, and Russell. Thank you for sharing your feedback!

Ace In Place

Ace In Place 🏅

a year ago

I appreciate the reviews of other participants expressing that they received value by participating in the one funnel away challenge course, but has anybody experienced any physical success other than what the click funnels team continues to tell us is possible? I noticed that there’s over 1000 reviews but I have not noticed one person share their actual success story of using OFA. I’d like to invest into myself by investing into this program but I don’t have confidence with the customer support or the lack of general users expressing their actual results. One user said he’s been using ClickFunnels for 6 1/2 months, so has he experienced any actual financial success or is he just ecstatic to continue to use it for another six months with no results? The way, Russell and Trey talk about the one funnel away challenge. It shouldn’t take 6 1/2 months to see results… I have money, and I want to invest in myself.. Am I looking at this wrong?

Response from owner a year ago

Thank you for your thoughtful feedback. For OFA success stories, you can search the ClickFunnels Facebook Page and the ClickFunnels Facebook Group, where many OFA participants have shared their experiences. Additionally, you can post your question in the group to hear directly from others who have gone through the challenge. We’re confident that these insights will help you make an informed decision. Please reach out to our support team at cf2support@clickfunnels.com if you have any further questions! Have a great day!

Wilfredy Espinoza (Jr.)

Wilfredy Espinoza (Jr.) 🏅

a year ago

I started my journey with ClickFunnels 6 1/2 months ago. I had been consuming Russell Brunson's brilliant content for 4 1/2 months and hadn't really started working on anything until I stumbled upon the One Funnel Away Challenge. I was able to gain traction and actually work towards something rather than just consume content and carry on with my day. Thank you especially to Trey, Dante, and the amazing community from the E-Commerce Track who have answered and helped clarify so many of my doubts. God Bless The United States of America and ClickFunnels... 🙏🙏🙏🙏

Response from owner a year ago

Hi There! We are ecstatic to hear about your positive experience with ClickFunnels and the One Funnel Away Challenge. Thank you for sharing your journey with us! Best Regards, ClickFunnels Team

Alonda Tate

Alonda Tate 🏅

a year ago

Danté Torelli has been incredibly and unthinkably AWESOME on Fridays (and on Tuesdays as well)!!!! So patient, so helpful, and so transparent (this totally helps put us all at ease). He makes the ‘learning environment’ an experience. Trey Lewellen on Tuesdays delivers like I’ve rarely experienced, what a POWERHOUSE! Trey’s knowledge and overall drive to see others win (and win big) is unmatched. SUCH VALUE from both! As for my friend (who doesn’t know he’s my friend just yet), Mr. Russell Brunson, thee MASTERMIND — I pray each day God Continues to Keep you strengthened FOREVER plus a day. May everything you touch, keep turning to more & more gold. Not in any way …am I being selfish, however I see the wonderful pics of you with the 2 Comma Club earners (and 2 Comma Club X earners) & all I see is myself standing in between you and Todd (someone please share this with Russell). Lastly, I need to mention Matt. Yes, Matt Peet. I was crazy blessed to have Matt leading my OFA about a month or so ago. He’s incredibly kind, funny, very encouraging (and can get hype, which I love). SO super excited for all he’s transitioning to in these last few weeks at ClickFunnels. Oh wait wait…. I said ‘lastly,’ however it’s not lastly yet. I just made ANOTHER buddy — Danny Walsh & let me tell you: “It’s now on & poppin!” I very much wished I could’ve twitched my nose & attended the Atlanta event the other day!!!!! Looking forward to his insights and help getting through my ‘small challenges.’ The support (even through all the technical frustrations) has been REALLY AMAZING. Being able to finally “run into the thing I knew existed” and just hadn’t found it yet leaves me speechless (and this is HARD to do). I always thought (for years), ‘I know God Has More for what I am doing in serving my graduate nurses (this isn’t — the only part). I know He’ll Help me reach the masses I am supposed to with these unique gifts He’s Bestowed upon me. He Will Align me with some passionate individuals who will assist & guide me. I’ve just gotta STAY OBEDIENT, keep doing the work & remain strong enough, long enough…until He Reveals it to me.’ Well these guys I’ve mentioned above? They are “God’s Alignment” I knew was one day coming. Here I am, 14 plus years of teaching (and 7,000 nurses later), mentoring, inspiring, uplifting, lecturing, and more. The “thing” and I have PURPOSEFULLY crossed paths. Amen

Response from owner a year ago

Hey Alonda, appreciate you taking the time to share your incredible feedback about our Coaching and Support team! We look forward to seeing and hearing of your success!

Valerie Wiley

Valerie Wiley 🏅

a year ago

The Click Funnels Team in the One Funnel Away challenge are the absolute best! I've watched them help multiple business owners by allowing them to share their screen to get to the root of the problem they're having. I've never seen people (outside of myself) willing to take this clear action to help others that signed up for a course or challenge. I want to specifically give a huge thanks to Dante Torelli and Trey Lewellen. You guys are amazingly patient and knowledgable in building funnels in the ecom industry.

Response from owner a year ago

Thank you Valerie for sharing your experience with the ClickFunnels team and One Funnel Away Challenge and particularly noting Coach Dante and Trey's contributions. We hope to continue to prove and exceed expectations!

Anthony Silaco

Anthony Silaco 🏅

a year ago

The ClickFunnels community is amazing. Russell's courses, are extremely beneficial. Whether you are a beginner, or already have experience in this industry. I had already taken the 5 day Funnel Challenge in February, and now that Russel teamed with Trey Lewellen for the 10 day OFA (One Funnel Away), Challenge, I had decided to jump in the E-Com challenge with Trey Lewellen this time. The weekly Coaching calls via Zoom with Dante Torelli and Trey Lewellen have been extremely valuable to my entire class of 200 student. They have been just as committed to the cause as all their students and already in the 4th week many of us have already have been making gains. Both Trey and Dante have been "Holding our hands, answering as many questions as possible, making sure we all understand the materials needed to launch our businesses. I would recommend ClickFunnels to anyone who is interested in starting an online marketing business (whether it is in E-Com or Coaching and Mastermind courses), to look in to their platform and find the course that is right for you and the business you would like to scale. Just ONE FUNNEL AWAY!!!

Response from owner a year ago

We're privileged to hear about your positive experience with our ClickFunnels community and courses. Thank you for sharing your feedback with us. Wish you all the best!

Lisa A. Sonni

Lisa A. Sonni 🏅

a year ago

These reviews are wild and make me wonder if they are paid for. The customer service is terrible, there is only email support within 24 hours. No live chat. No phone number. They lack a ton of features that other platforms have and they direct you to a FB group to find strangers to solve their problems. One problem solved through you spending more money only creates additional problems. Definitely DO NOT sign up if you are not a US Based American as their platform doesn't work for you in other countries. My experience has been horrible and a waste of money. Signing up with CF has been the biggest professional mistake I've ever made and I regret it.

Response from owner a year ago

Hello Lisa, We're truly sorry to hear about your experience and appreciate your candid feedback. We strive to provide the best service possible, and it's clear we fell short in your case. Regarding support, we understand your frustration with our current email-only and Live chat system. We are actively working on expanding our support options to better serve all our users. Regarding features, we are continuously updating our platform to meet the needs of our diverse user base. Your feedback on this is invaluable as we prioritize our development roadmap. As for international users, we apologize if our platform has not met your expectations. We are committed to improving our global accessibility and ensuring a seamless experience for all. We'd like to make things right. Please reach out to us directly at Support@clickfunnels.com so we can address your specific concerns and work towards a resolution. Again, we apologize for any inconvenience caused and thank you for bringing these issues to our attention. Best Regards, ClickFunnels Team

Kelli DuCloux

Kelli DuCloux 🏅

a year ago

Dante at ClickFunnels was 1000% HELPFUL! I don't meet very many TRUE TEACHERS who give from the heart... who give OVER and ABOVE.... He spent 6.5 hours helping people and I was the very last hand-raised and he stayed to help me!! WOW! How awesome is that!! THANK YOU SO MUCH!!!

Response from owner a year ago

Thank you Kelli for sharing your positive experience and feedback regarding Coach Dante!

Oscar Gil

Oscar Gil 🏅

a year ago

I have been trying ClickFunnels 2.0 for 2 months now. Software is very friendly and comprehensive for funnel builders, I think top-notch. But best of all is the quality and remarkably prominent level of the Coaches in: knowledge, practical experience in marketing, attitude (always cheering and understanding), and most of them with excellent skills for teaching.

Response from owner a year ago

Thank you Oscar for sharing your positive feedback and experience with ClickFunnels with us!

Pamela Walker

Pamela Walker 🏅

a year ago

ClickFunnels is awesome. It has so many valuable elements all within the software instead of having multiple programs to connect and pay for. I love the the software, the support staff, Russell's live classes and insight are the bomb, and Dante is an amazing coach!!!!

Response from owner a year ago

Thank you Pamela for sharing your positive experience with ClickFunnels and our Coaches!

Dagmawi Teshale

Dagmawi Teshale 🏅

a year ago

Coach Chris was increadibly helpful. I attended the session to get some general advice on what I had created so far as well as some answers to specific technical questions. Chris took the time to answer all of my questions and also gave me great pointers that I never would thought about. He is very professional, friendly, generous and helpful. Thanks Christ. Looking forward to the next one!

Response from owner a year ago

We are elated to hear about your positive experience with Coach Chris! Thank you for your wonderful feedback. We look forward to assisting you further in the future.

Grace Sharon

Grace Sharon 🏅

a year ago

Russell Brunson has provided excellent coaches in his One Funnel Away VIP experience. Every day they show up and help us with our first funnel. No question is too hard, and if they don't know they answer, they will find out, send us a link and we follow the process they advise us of. They are expert at patience, understanding our issues and work through the solutions with us as we are speaking with them. They don't tell us and we have to go away and try and remember. We share our screen and they help us on the spot. Amazing Service, I am a Click Funnels VIP Fan for ever!!!!

Response from owner a year ago

Thank you immensely for sharing your experience with our One Funnel Away VIP coaches. We're thrilled to hear that they have been able to provide you with expert guidance and support. We wish you all the best!

Crystal Carrigan

Crystal Carrigan 🏅

a year ago

I can't sing praises loud enough for ClickFunnels and the amazing team that leads the "Your First Funnel Challenge". JZ and Ashley are consistently cheering, hyping and keeping us informed in the private group as we're lead throughout the journey. Coach Eli is delightful and has the patience of a saint, while simultaneously hopping into the group to record walkthroughs for questions we don't get to on our calls (because they're so stock full of information and gold nuggets!) Coach Dante mixes his enthusiasm and zest for the platform with an overwhelming conviction that YOU can do anything! I left each call with him feeling energized and crammed full of new knowledge he dropped on the calls. We also got the chance to chat with Gregory Dakins, the Funnel Builder Certification Program Director and he was a wealth of knowledge as well! Truly thankful for each and every effort that was put into this, as well as to the main man Russell Brunson himself for leading with generosity, incredible heart and driving his mission home to help business owners like me :). You all rock!

Response from owner a year ago

We're delighted to hear about your positive experience with ClickFunnels and the "Your First Funnel Challenge" team. Thank you for sharing your feedback and we're thrilled to hear that you found the program valuable. We appreciate your support and look forward to continuing to help business owners like you succeed.

Renee Hankins

Renee Hankins 🏅

Edited a year ago

Coach Kris was very helpful!!!! He spends the perfect amount of time with each person on the call. I feel so much more knowledgeable after listening to him teach others and after he's helped me with trouble shooting my funnel!!! He deserves a Rev Share from all funnel builders he's helped!!!

Response from owner a year ago

We're thrilled to hear that you feel cared for and supported! Thank you for sharing your experience with us Renee!

Donna Zerger

Donna Zerger 🏅

a year ago

I don't know what I'm doing in regard to funnels. The only funnel I know is used in the kitchen. Dante Torrelli makes it so much fun I know I am going to learn a lot about growing my business with funnels. He doesn't hold back and you get the sense that he really is there to help. Thank Dante.

Response from owner a year ago

We're so glad to hear you're enjoying learning about funnels with Dante! Thank you for the positive feedback.

Katarina Miletic (QuodRarumCarum)

Katarina Miletic (QuodRarumCarum) 🏅

Edited a year ago

Great sessions from Coach Kris who is always answering all the questions, knows his way about in the constantly evolving CF2.0 and is full of useful tools!!! Very grateful for everything that he shared, his humour and keeping within time, too! That is amazing. 😁

Response from owner a year ago

Hi Katarina, Thank you for taking the time to leave a great review for our CF Coaches, we appreciate it. Best regards, ClickFunnels Team

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