ClickFunnels is a web-based sales funnel and website builder designed to help entrepreneurs and businesses turn visitors into leads and customers through structured, high-converting funnels. The platform combines landing pages, checkout, email marketing, CRM, membership areas, analytics, and automation into a single, integrated environment so users do not have to stitch together multiple point tools.
Founded in 2013 by Russell Brunson and Todd Dickerson, ClickFunnels grew rapidly from a niche funnel builder into one of the best-known names in the funnel and landing-page market. The company has been built largely as a bootstrapped, profit-driven business rather than a venture-backed startup and has reported more than 150,000 active paying customers and over $265 million in annual revenue in recent years. Its flagship Funnel Hacking Live conference, Two Comma Club awards, and extensive education ecosystem have helped create a large, loyal community of "funnel hackers."
The current generation of the product (often referred to as ClickFunnels 2.0) goes beyond simple landing pages to include a full website and blog builder, e-commerce store functionality, built-in CRM pipelines, an email marketing engine, online courses and communities, appointment scheduling, analytics, and an affiliate management center. Users can start from dozens of pre-built funnel templates for use cases such as lead generation, product launches, webinars, high-ticket applications, and course or membership sales, then customize them using a drag-and-drop editor and reusable components.
In the market, ClickFunnels is positioned as a premium, funnel-first platform aimed primarily at small and midsize businesses, creators, and agencies that want an opinionated, conversion-focused system rather than a generic CMS. Compared with lighter landing-page tools, it offers deeper funnel logic and monetization features but at a higher price point and with a steeper learning curve. Compared with all-in-one platforms like Kartra or Kajabi, ClickFunnels differentiates through its large education ecosystem, strong brand, and focus on funnel revenue rather than traditional website publishing.