Close is a modern, sales-focused CRM designed to help small and scaling businesses close more deals with less friction. The platform unifies lead management, pipeline tracking, and multi-channel communication—calling, SMS, email and meetings—inside a single, fast interface. Rather than acting as a passive database, Close is built to be the daily workspace for SDRs, AEs and founders who rely on high-volume outreach and quick follow-up.
The company began in 2013 after the founders built an internal sales tool at their previous "Sales-as-a-Service" startup ElasticSales. That internal tool evolved into Close.io, which later rebranded to simply Close after acquiring the close.com domain in 2019. From the beginning, the product has focused on eliminating manual data entry and context-switching by embedding communication directly into the CRM and automating repetitive outreach tasks.
Close operates as a bootstrapped, profitable, 100% remote company with a globally distributed team. According to the company, it has around 100+ team members and supports thousands of customers worldwide across industries like SaaS, professional services, real estate, and insurance. The team emphasizes a "no BS" culture, fast iteration on product, and hands-on support, positioning Close as a founder- and rep-friendly alternative to heavyweight enterprise CRMs.
In the CRM market, Close competes with tools like HubSpot, Pipedrive, Salesforce, and Zoho but differentiates by being purpose-built for sales engagement rather than all-in-one marketing, service and operations. Its strengths lie in multi-channel outbound workflows, built-in dialers (Power and Predictive), AI features such as call transcription and summaries, and a lean but powerful reporting layer. With consistently high ratings on G2, Capterra and TrustRadius, Close is often chosen by teams that find traditional CRMs too bloated, slow, or complex for day-to-day selling.