Column Five

Turn your story into a brand people trust. columnfivemedia.com

Creative & Content Agencies
2009 Founded
51-200 Employees
55+ Customers
Costa Mesa, California, United States Headquarters

Quick Facts

Starting Price
10000
Pricing Model
custom
Company Type
private

About Column Five

Column Five is a visual communication and B2B marketing agency that specializes in brand and content marketing for SaaS and other complex industries. Founded in 2009 in Orange County, California by Ross Crooks, Josh Ritchie, and Jason Lankow, the firm initially made its name pioneering infographic and data-visualization work for Bay Area startups and major publishers before expanding into full-funnel content marketing, branding, and multimedia production. en.wikipedia.org

Today, Column Five positions itself as a premium B2B creative partner that “builds brands through content,” helping high-growth technology and fintech companies earn attention, build trust, and drive leads through SEO and AEO-led content programs. Their services span content strategy, brand identity, content creation, marketing AI solutions, and demand-generation support, including AEO & SEO consulting, Story Scan Program™, campaign and media planning, visual identity, brand messaging, video marketing, motion graphics, interactive web experiences, data visualization, long-form content, and sales enablement materials. columnfivemedia.com

The agency has been recognized in the industry for both rapid growth and creative impact: it ranked #291 on the Inc. 500 list of fastest-growing media companies in 2013 and has won awards from organizations like the Content Marketing Institute and the Webby Awards. One of its most notable projects is the viral “Child of the 90s” video for Microsoft’s Internet Explorer, which amassed tens of millions of views and appeared on Adweek’s Top 10 Viral Ads list. The founders also authored the book "Infographics: The Power of Visual Storytelling" and have taught graduate-level courses on data visualization, reinforcing the firm’s thought leadership in visual storytelling. en.wikipedia.org

Headquartered in the Costa Mesa/Newport Beach area of Southern California with an additional office presence in Brooklyn, New York, Column Five operates with roughly 50–60 employees and serves a client base that spans mid-market and enterprise companies in technology, fintech, education, healthcare, and nonprofit sectors. Notable brands they have worked with include Microsoft, Adobe, Amazon, Netflix, Salesforce, Dropbox, J.P. Morgan Payments, Charles Schwab, Instacart, Zendesk, Teach For America, and the Bill & Melinda Gates Foundation, positioning the agency as a trusted partner for sophisticated B2B marketing teams that need both strategic guidance and high-end creative execution. columnfivemedia.com

Key Features

Content strategy & AEO/SEO consulting - full-funnel strategies that increase visibility in traditional search and answer engines based on in-depth audits.

Story Scan Programu2122 - a structured diagnostic to identify a brand's most powerful stories and messaging gaps across channels.

Brand identity development - visual identity, brand messaging, and voice & tone systems tailored to B2B SaaS and complex industries.

AEO content production - search- and AI-optimized articles, resource hubs, and landing pages designed to capture high-intent organic demand.

Video & motion graphics - explainer videos, product videos, motion graphics, and multimedia series for campaigns and brand storytelling.

Data visualization & infographics - transforming complex datasets into clear, engaging static and interactive visual stories.

Interactive web design & development - campaign microsites, interactive reports, and other web experiences that support lead generation.

Long-form & thought-leadership content - eBooks, white papers, reports, and executive POV content to establish authority and support sales.

Sales enablement content - decks, one-pagers, and other sales collateral aligned with marketing narratives and buyer journeys.

Marketing AI solutions - AI copywriting, AI-powered visual content, marketing automation workflows, AI social media management, and prompt/AI strategy services. columnfivemedia.com

Iris AI program - a recurring SEO/AEO-led engagement (starting at $15K/month) that includes audit, content strategy, and ongoing creative execution. columnfivemedia.com

Brand Studio program - a recurring creative retainer (starting at $10K/month) providing a dedicated team to scale brand and design production. columnfivemedia.com

Lead-gen & ABM campaign creative - concepting and producing campaigns, including account-based programs for enterprise targets.

Nonprofit & mission-driven storytelling - specialized content, video, and campaigns for NGOs, public-interest, and social-impact organizations. columnfivemedia.com

Pros & Cons

👍 Pros

  • Exceptional storytelling with data and visual design that turns complex, technical ideas into engaging content across formats like infographics, interactive reports, and video. en.wikipedia.org
  • Consistently high-quality creative output and attention to detail, with many clients rating quality, schedule, cost, and willingness to refer at or near 5.0/5.0 on Clutch. clutch.co
  • Strong strategic thinking and ability to function as a true partner, deeply understanding clients' industries, audiences, and goals rather than acting as a tactical-only vendor. columnfivemedia.com
  • Proactive, communicative, and organized account teams that keep complex projects on track and are praised for flexibility and adaptability to changing needs and timelines. clutch.co
  • Broad capabilities under one roof - brand strategy, content strategy, content creation, video/motion, and paid-media/lead-gen support - reducing the need to manage multiple specialized agencies. columnfivemedia.com

👎 Cons

  • Premium pricing and minimum project sizes that can put Column Five out of reach for smaller or budget-constrained organizations. softwareworld.co
  • Some clients note minor opportunities to be more rigid on deadlines or provide more formal, structured presentations, even though overall satisfaction remains very high. clutch.co
  • Occasional variability in experience and outcomes depending on the specific project team and client engagement, as flagged in third-party analyst summaries. designrush.com

User Reviews

G2
0.0
☆☆☆☆☆
Capterra
0.0
☆☆☆☆☆
TrustRadius
unknown
☆☆☆☆☆

Integrations

Not applicable

Best For

Company Size

mid-market enterprise

Industries

B2B SaaS Technology Financial Services & Fintech Education & EdTech Healthcare & Life Sciences Nonprofit & NGOs

Use Cases

Brand strategy and positioning for B2B technology and fintech companies Content marketing and thought leadership programs anchored in SEO and AEO Demand generation and ABM campaigns supported by creative and media strategy Sales enablement and product storytelling content for complex offerings Employer brand and talent-brand campaigns for recruiting and culture Nonprofit and mission-driven campaigns that translate complex issues into compelling stories

FAQ

What is Column Five?

+

Column Five is a B2B-focused creative and content marketing agency that helps high-growth SaaS, fintech, and other complex B2B organizations build brands through content. The firm blends brand strategy, content strategy, content creation, and marketing AI solutions to create storytelling systems that earn attention, build trust, and drive leads across search, answer engines, and paid channels. columnfivemedia.com

How much does Column Five cost?

+

Column Five prices its work on a custom, engagement-based model rather than per user. As of late 2025, its Iris AI content program starts around $15,000 per month, while the Brand Studio creative retainer starts around $10,000 per month. Specific brand development and project-based engagements often begin in the $20,000-$30,000+ range, and third-party analysts note that typical annual engagements can run into the six-figure range, making Column Five a better fit for organizations with substantial marketing budgets. columnfivemedia.com

What are the main features of Column Five's services?

+

Column Five's core capabilities include content strategy and AEO/SEO consulting, brand strategy and visual identity development, video and motion graphics production, interactive and web experience design, data visualization and infographics, long-form and thought-leadership content, sales enablement content, and marketing AI solutions such as AI copywriting, AI-powered visual content, and AI-enabled workflows for content operations and social. columnfivemedia.com

Who are Column Five's main competitors?

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On marketplaces like G2 and industry directories, common alternatives and competitors to Column Five include agencies such as KlientBoost, SmartBug Media, WebFX, SmartSites, and Webdew. These firms also provide digital marketing, content marketing, branding, or video production services, but each has a different focus - for example, performance marketing, HubSpot-centric inbound, or video-first creative - so the best choice depends on your primary goals and budget. g2.com

Is Column Five good for small businesses?

+

Column Five can be an excellent partner for mission-driven organizations and well-funded startups, but its minimum project sizes and retainer pricing make it less suitable for very small businesses or early-stage companies with limited marketing budgets. Their public pricing and third-party profiles indicate minimum project budgets of around $10,000 and recurring programs starting at $10K-$15K per month, so SMBs often find more budget-aligned options with smaller agencies or self-serve tools. That said, Column Five does publish free resources and toolkits that smaller teams can use to DIY aspects of brand and content strategy. columnfivemedia.com

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