ConnectAndSell review
Human + AI sales acceleration platform for more conversations, pipeline growth, and market dominance.
ConnectAndSell is a human-assisted, AI-powered sales acceleration and dialer platform that connects B2B reps directly with hard-to-reach decision-makers at scale.
Independently researched by the SalesHive team. Ratings are from public review platforms; this page is not sponsored by or affiliated with ConnectAndSell. Research last updated December 2025.
What is ConnectAndSell?
ConnectAndSell is a cloud-based sales acceleration platform that blends human agents with AI-driven dialing to dramatically increase the number of live conversations sales teams can have with target prospects. Instead of having reps spend hours manually dialing, navigating phone trees, and dealing with gatekeepers, ConnectAndSell uses patented technology and human navigators to deliver decision-makers to reps in real time. The company positions itself as a "Human + AI" sales system, with capabilities including agent-assisted dialing, AI-based phone number enrichment and prioritization, conversation intelligence, and tight CRM and sales engagement integrations.
Founded in 2006 by network security pioneer Shawn McLaren, ConnectAndSell pioneered the concept of "conversation enablement" long before modern sales engagement platforms emerged. The platform evolved from a high-volume predictive dialer into a broader outbound motion engine, adding capabilities such as Express Connect (connecting reps to the first live voice), Precision Connect (connecting directly to named targets), and CASSi, an AI agent that enriches phone data, prioritizes dials, scores calls, and auto-summarizes conversations. Over the years the company has executed hundreds of millions of dials and millions of conversations across thousands of B2B customers.
Headquartered in Los Gatos, California, ConnectAndSell focuses on B2B organizations that depend heavily on outbound prospecting, particularly SaaS, technology, and professional services companies with SDR and BDR teams. The platform integrates with leading CRMs like Salesforce, HubSpot, and Microsoft Dynamics 365, as well as sales engagement tools such as Outreach and Salesloft, and conversation intelligence providers like Gong and Chorus. This allows organizations to centralize call data, automate logging, and tie top-of-funnel activities directly to pipeline and revenue through its pipeline attribution capabilities.
In the dialer and sales engagement landscape, ConnectAndSell differentiates itself by combining human agents with AI rather than offering a pure software dialer. Reviews consistently highlight its ability to deliver 5-10x more conversations per rep, strong customer success and coaching support, and advanced analytics. At the same time, buyers must consider its per-seat cost structure, the need for large, clean lead lists to achieve ROI, and the operational change management required to fully adopt a high-velocity, conversation-first outbound motion.
ConnectAndSell key features
Teams typically use it for cold Calling Outreach, high-Volume Sales Prospecting, event and Campaign Follow-Up, and more.
- Human + AI-powered dialing - Patented technology plus live agents handle dialing, phone trees, and gatekeepers so reps only handle live conversations.
- Express Connect - Agent-assisted mode that instantly connects reps to the first live human on a number, bypassing voicemail and IVRs to maximize connect rates.
- Precision Connect - Human navigators and AI target named decision-makers on a list, brokering conversations through executive assistants and gatekeepers.
- CASSi Better Phone Numbers - AI-driven phone number enrichment that finds and prioritizes the phone numbers most likely to connect for each contact.
- CASSi Fast Numbers & intent-based prioritization - Dynamically orders dials based on historical connection performance and intent signals to focus on high-probability connects.
- CASSi AI Coach - Automatically scores calls against a skills rubric, highlights coachable moments, and surfaces examples to improve rep performance over time.
- AI transcription & call summarization - Real-time transcription plus automated call notes and next-step suggestions pushed back into the CRM or workflow.
- Live call monitoring & coaching - Managers can listen in live. coach reps in real time, and use recordings for structured call reviews and training.
- Pipeline attribution & ROI analytics - Connects call activity and conversations to pipeline, opportunities, and revenue so teams can quantify impact and optimize strategy.
- Targeting & analytics dashboards - Real-time reporting and customizable dashboards around dials, connects, meetings set, rep productivity, lists, and campaigns.
- Seamless CRM integration - Bi-directional sync and automatic logging with Salesforce, HubSpot, and Microsoft Dynamics 365 to reduce admin work and maintain data quality.
- Sales engagement integration - Works alongside Outreach. Salesloft, and other sequencers to power high-volume calling within existing cadences.
- Conversation intelligence integration - Native integrations with Gong and Chorus for deeper call analysis, coaching workflows, and revenue intelligence.
- Flight School training program - Instructor-led cold calling and objection-handling program that uses live ConnectAndSell sessions to rapidly ramp and upskill reps.
- Global compliance & governance - Built-in controls and processes to support TCPA and GDPR compliance, regional regulations, and localized calling practices.
What reviewers love, and what to watch
A balanced view of ConnectAndSell, drawn from public reviews and product research.
Pros
- Significantly increases outbound call volume and live conversations compared to manual dialing, often by 5-10x.
- Helps reps bypass gatekeepers and phone trees to reach decision-makers quickly, improving top-of-funnel pipeline.
- Strong customer success and support, with many reviewers praising proactive coaching, best-practice guidance, and responsiveness.
- Tight integrations with tools like Salesforce, Outreach, Salesloft, Gong, and HubSpot enable automatic logging and streamlined workflows.
- Robust analytics, reporting, and call recording that support rep coaching, performance management, and clear ROI attribution.
Cons
- Per-seat pricing is considered expensive, and ROI depends heavily on having large, clean, well-targeted lead lists.
- Some users report call delays, occasional disconnects, or a noticeable lag when calls are handed from agent to rep.
- Implementation and CRM integration can be complex, with complaints about list loading, data sync quirks, and admin overhead.
- The user interface and web app are sometimes described as clunky or dated compared to newer dialers.
- Platform is very call-centric and lacks built-in multi-channel (email/social) sequences, so teams often need additional tools.
ConnectAndSell pricing
Published pricing at the time of research. Always confirm current rates with the vendor.
- 1 day experiencing ConnectAndSell with your own data and messaging
- Led by ConnectAndSell experts
- Learning-focused calling day to prove ROI
- No CRM integration required
- Up to 5 students per cohort
- Messaging workshop and structured cold call curriculum
- 4 instructor-led sessions, 3 hours each
- Extensive live call practice with real prospects
- Use of Precision Connect during the program
- Human-assisted, AI-optimized dialing to first live voice
- No phone-number coverage restrictions
- Unlimited phone number enrichment via CASSi
- CASSi AI assistant for call notes and scoring
- Dedicated Customer Success Manager
- Human-assisted, AI-optimized dialing to named targets
- Human navigators working through gatekeepers and EAs
- No phone-number coverage restrictions
- Unlimited phone number enrichment via CASSi
- Dedicated Customer Success Manager
No ongoing free plan; ConnectAndSell offers a one-day free Test Drive experience using your own data and messaging.
Who ConnectAndSell is for
A strong fit for
B2B organizations with outbound-focused SDR/BDR or inside sales teams, large prospect lists, and a need to dramatically increase live conversations and pipeline without adding headcount.
Probably not for
Companies that rely primarily on inbound leads, have very small or low-quality call lists, have minimal phone-based selling, or cannot support the operational change required for a high-velocity dialing motion.
How ConnectAndSell compares
Compared to modern sales engagement platforms like Outreach and Salesloft, ConnectAndSell is far more specialized in phone-based outbound and conversation volume. While Outreach and Salesloft excel at orchestrating multi-channel sequences across email, phone, and social, they typically rely on built-in power dialers or third-party dialers for calling. ConnectAndSell, by contrast, focuses on solving one problem extremely well: getting sales reps into more live conversations with qualified prospects by combining human agents and AI.
When evaluated against other dialers and connect platforms such as Orum, Koncert, and VanillaSoft, ConnectAndSell often stands out for its human-assisted approach, advanced AI features (CASSi), and comprehensive coaching and training programs. This makes it particularly attractive to organizations that prioritize call quality, rep development, and reliable connect rates over simply adding another power dialer. However, its higher price point, implementation effort, and call-only focus mean it is usually a better fit for teams that are serious about building a conversation-first outbound motion and have the scale, data quality, and management buy-in to support it.
Tool research is the easy part. Someone still has to build the lists, write the copy, make the calls, and book the meetings.
Frequently asked about ConnectAndSell
The short version is on the surface. Open any question to go deeper.