Copper is a Google Workspace, native CRM and client/project management platform that lets relationship-focused teams manage pipelines, projects, and communications directly from Gmail and Google Calendar.
Independently researched by the SalesHive team. Ratings are from public review platforms; this page is not sponsored by or affiliated with Copper. Research last updated December 2025.
What is Copper?
Copper is a CRM and client/project management platform built specifically for teams that run on Google Workspace. It embeds directly inside Gmail, Google Calendar and other Google apps so users can manage contacts, pipelines, tasks and projects without leaving their inbox. Designed for relationship-focused businesses like agencies, consultancies and other professional services firms, Copper aims to replace spreadsheets and point tools with a single system of record for the entire customer journey.
Originally launched as ProsperWorks, the company set out to build an easy-to-use CRM that eliminated manual data entry and worked where people already spent their time. Over time Copper has added workflow automation, email sequences, project management, AI-assisted email writing and a Chrome extension that works across the web and LinkedIn, while keeping the product lightweight and approachable for small teams.
Copper is headquartered in San Francisco and operates as a remote-friendly company with team members across the US, Canada and the UK. It serves more than 30,000 companies in over 100 countries and is the only CRM that is a Recommended for Google Workspace app backed by Google’s venture arm. The company was founded in 2012 and has raised approximately $102M in venture funding from investors including Norwest Venture Partners, NextWorld Capital, GV and True Ventures.
In the CRM market Copper is positioned between simple contact managers and heavyweight enterprise platforms like Salesforce. Reviewers typically highlight its deep Google integration, intuitive UX and fast time to value for small and mid-sized businesses, while noting that its reporting and customization are less extensive than some broader suites. For organizations that live in Gmail and want a CRM that feels like a natural extension of their inbox, Copper is often evaluated as an alternative to tools like HubSpot, Pipedrive and Zoho CRM.
Copper key features
Teams typically use it for sales pipeline and deal management from lead to close, client onboarding and project delivery tracking, email sequences and automated follow-up from Gmail, and more.
- Native Google Workspace CRM. deep Gmail, Calendar, Drive and Contacts sync so sales and project data live where teams already work.
- Zero data entry and contact enrichment. automatically pulls emails, meetings and contact details into Copper records and suggests new contacts to add.
- Contact, company and relationship management, centralizes people, companies, history, notes and files with a real-time activity feed.
- Visual pipelines for sales and projects. drag-and-drop boards with stages, values, probabilities and AI flags for at-risk deals.
- Task, activity and reminder management, assign tasks, log calls and meetings, and use reminders so follow-ups never slip.
- Workflow automation. rule-based automations to trigger tasks, update fields and send emails when records move between stages or meet conditions.
- Email sequences and bulk email from Gmail. create multi-step email series, rekindle campaigns and bulk sends with tracking for opens, clicks and replies.
- AI writing assistant. rewrite and polish email content from within Gmail and the Copper Chrome extension.
- Embedded web forms. add Copper forms to your website to capture leads, create opportunities and automatically send personalized follow-up emails.
- LinkedIn & Chrome extension. capture leads from LinkedIn and any website, view CRM context and update records without switching tabs.
- Project management. duplicate closed deals into projects with tasks, owners and workflows to manage delivery and onboarding.
- Custom fields. pipelines and permissions, configure record types, fields, views and team permissions to fit different services and workflows.
- Reporting and Google Sheets/Looker Studio integration. build custom reports and sync data into Sheets and Looker Studio for advanced analytics.
- Mobile CRM apps. iOS and Android apps to access records, manage pipelines and log calls/SMS on the go.
- Open API and integration marketplace. REST API plus dozens of native integrations for email, telephony, billing, documents and automation tools.
What reviewers love, and what to watch
A balanced view of Copper, drawn from public reviews and product research.
Pros
- Exceptional Google Workspace integration - Gmail, Calendar, Drive and Contacts sync seamlessly, reducing manual data entry and keeping data in one place.
- Very easy to use with a familiar, Gmail-like interface and minimal onboarding time, especially for teams already in Google Workspace.
- Strong automation for pipelines, tasks and follow-ups, helping small teams save hours per week on admin work.
- Built-in project management and task tracking so teams can manage delivery as well as sales in the same system.
- Quick implementation and low learning curve; many customers report going live in days rather than weeks.
Cons
- Pricing is considered high by some customers relative to the feature set, especially when key capabilities require moving to higher tiers.
- Reporting, analytics and advanced customization are more limited than in enterprise CRMs like Salesforce or Zoho, which can be a constraint for complex organizations.
- Heavily dependent on Google Workspace; companies on Outlook or other email platforms find Copper less suitable and may need a different CRM.
- Some users report friction around billing and cancellations, including rigid seat management and limited flexibility on refunds or downgrades.
Copper pricing
Published pricing at the time of research. Always confirm current rates with the vendor.
- Up to 1,000 contacts
- Core Google Workspace integration (Gmail, Calendar, Contacts, Drive)
- Tasks and activity feed
- Embedded forms for basic lead capture
- Zapier integration
- Everything in Starter
- Up to 2,500 contacts
- Sales and project pipelines
- Task automation
- Project management
- Contact enrichment
- Everything in Basic
- Up to 15,000 contacts
- Workflow automation
- Bulk email and templates
- Advanced reporting
- Integrations with widely-used third-party apps
- Everything in Professional
- Unlimited contacts
- Email series and drip campaigns
- Custom reports and advanced analytics
- Multi-currency support
- Premium support and access to a customer success manager (seat minimums apply)
No permanent free plan; Copper offers a 14-day free trial (typically on the Business plan) with full-feature access.
Who Copper is for
A strong fit for
Small to mid-sized agencies, consultancies and other professional services firms that run on Google Workspace and want a simple, Gmail-native CRM to manage the full client lifecycle from first touch through project delivery.
Probably not for
Large enterprises needing highly customized, multi-object CRM deployments with complex territory management, or organizations that do not use Google Workspace as their primary email and productivity platform.
How Copper compares
Compared with popular SMB CRMs like HubSpot and Pipedrive, Copper trades breadth of features for depth of Google Workspace integration. Teams that live in Gmail and Google Calendar often find Copper’s Chrome extension, native UI inside Google apps and tight Sheets/Looker Studio connectivity more seamless than bolt-on integrations offered by other vendors. This can translate into higher user adoption and lower admin overhead, especially for small agencies and consultancies without dedicated ops resources.
Against platforms like Zoho CRM and Insightly, Copper positions itself as simpler and more opinionated: fewer modules, but a clearer focus on relationship-driven workflows, project delivery and email-centric communication. Those competitors generally offer more advanced reporting, deeper feature breadth and support for non-Google environments, making them better suited to complex or Microsoft 365-centric organizations. Copper tends to win when ease of use, fast deployment and living natively in Google Workspace matter more than maximum configurability or a massive feature surface area.
Tool research is the easy part. Someone still has to build the lists, write the copy, make the calls, and book the meetings.
Frequently asked about Copper
The short version is on the surface. Open any question to go deeper.