Copper is a CRM and client/project management platform built specifically for teams that run on Google Workspace. It embeds directly inside Gmail, Google Calendar and other Google apps so users can manage contacts, pipelines, tasks and projects without leaving their inbox. Designed for relationship‑focused businesses like agencies, consultancies and other professional services firms, Copper aims to replace spreadsheets and point tools with a single system of record for the entire customer journey. copper.com
Originally launched as ProsperWorks, the company set out to build an easy‑to‑use CRM that eliminated manual data entry and worked where people already spent their time. Over time Copper has added workflow automation, email sequences, project management, AI‑assisted email writing and a Chrome extension that works across the web and LinkedIn, while keeping the product lightweight and approachable for small teams. copper.com
Copper is headquartered in San Francisco and operates as a remote‑friendly company with team members across the US, Canada and the UK. It serves more than 30,000 companies in over 100 countries and is the only CRM that is a Recommended for Google Workspace app backed by Google’s venture arm. The company was founded in 2012 and has raised approximately $102M in venture funding from investors including Norwest Venture Partners, NextWorld Capital, GV and True Ventures. copper.com
In the CRM market Copper is positioned between simple contact managers and heavyweight enterprise platforms like Salesforce. Reviewers typically highlight its deep Google integration, intuitive UX and fast time to value for small and mid‑sized businesses, while noting that its reporting and customization are less extensive than some broader suites. For organizations that live in Gmail and want a CRM that feels like a natural extension of their inbox, Copper is often evaluated as an alternative to tools like HubSpot, Pipedrive and Zoho CRM. g2.com