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DealFront

Your fast-track to a high-quality pipeline

SDR & Lead Gen Services 3.9 (72 reviews)
2023 Founded
201-500 Employees
30,000+ Customers
Karlsruhe, Germany Headquarters

Quick Facts

✓ Free Trial
Pricing Model
usage-based
Free Trial
14 days
Business Type
Software company
Verified on Google View →

About DealFront

Dealfront is a go-to-market platform built in Europe for B2B companies that sell into European markets. Created from the merger of German sales intelligence provider Echobot and Finnish web visitor intelligence platform Leadfeeder, Dealfront unifies firmographic data, website visitor tracking, and buyer intent insights into a single revenue engine covering the stages discover, qualify, convert, and optimize. dealfront.com

Echobot (founded 2011 in Karlsruhe) and Leadfeeder (founded 2012 in Helsinki) merged in 2022 with a €180M equity investment from Great Hill Partners, and officially launched under the Dealfront brand on April 3, 2023. In 2024, Dealfront secured an additional €30M senior secured investment from AshGrove Capital to accelerate growth and European expansion, bringing its total announced equity and debt financing to over €210M. businesswire.com

Headquartered in Karlsruhe with a major office in Helsinki and a remote-first team across 30+ countries, Dealfront reports 250+ employees, 30,000+ customer companies, and 80,000+ active users. Its platform provides live data on tens of millions of companies and hundreds of millions of contacts, with a strong emphasis on GDPR compliance, EU hosting, and transparent data sourcing that shows how and where each data point was collected. dealfront.com

Product-wise, Dealfront combines several modules: Leadfeeder for website visitor identification, Target for B2B prospecting and list building, Connect for deep company and contact profiles, Datacare for data cleansing and enrichment, and Promote for IP-based B2B display advertising. Advanced features like ICP Insights, Dealfront AI, buyer intent signals, browser extensions, and IP enrichment APIs help sales and marketing teams build precise ICPs, reveal high-intent accounts, and push qualified companies directly into CRM and collaboration tools. dealfront.com

Key Features

Website visitor identification (Leadfeeder) - identifies anonymous B2B companies visiting your website and shows their on-site behavior for sales follow-up.

ICP Insights - automatically segments website visitors by your ideal customer profiles and highlights top-performing traffic sources to drive qualified pipeline.

Dealfront AI - generates instant AI-powered company insights, summaries, and enrichment to speed up qualification and research.

Browser extension - surfaces firmographic and contact data directly on LinkedIn and company websites with one-click sync to your CRM.

Buyer intent signals - tracks 40+ behavioral signals (page views, time on site, content engagement) to prioritize accounts most likely to buy.

Advanced B2B prospecting (Target) - uses 100+ filters (industry, size, tech stack, financials, trigger events, geography) to build precise company and contact lists.

Deep company & contact profiles (Connect) - aggregates firmographics, ownership, news, and verified decision-maker contacts into a single view.

Data quality & enrichment (Datacare) - cleanses, deduplicates, and enriches CRM or marketing database records using Dealfront's European data graph.

B2B display advertising (Promote) - runs IP-based display campaigns to target key accounts and retarget open deals across the web.

Real-time alerts - sends Slack, email, and chat notifications when target accounts visit key pages or show new buying intent.

CRM automation - automatically creates or updates accounts, contacts, deals, and activities in connected CRMs based on website and intent activity rules.

Custom feeds & scoring - builds dynamic lists and scoring models based on ICP, behavior, and firmographic criteria to focus SDRs on high-priority accounts.

IP Ranges & IP Enrich APIs - converts IP addresses and IP ranges into company identities and firmographic attributes for use in other products.

GDPR-first European data - focuses on compliant, transparent data sourced from EU trade registers, public web data, and proprietary crawlers.

Best For

Company Size

smb mid-market enterprise

Industries

B2B SaaS Technology Manufacturing Professional Services Marketing & Advertising Industrial

Use Cases

Website visitor identification Sales prospecting Account-based marketing Cold outbound targeting Pipeline acceleration and upsell Lead scoring and qualification

FAQ

What is Dealfront?

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Dealfront is a Europe-first go-to-market and sales intelligence platform that combines website visitor identification, B2B company and contact data, buyer intent signals, and B2B display advertising to help revenue teams discover, qualify, and convert high-fit accounts, particularly in European markets. dealfront.com

How much does Dealfront cost?

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Dealfront's pricing is modular. Its Web Visitors (Leadfeeder) product offers a free plan with up to 100 identified companies and 7 days of data, while paid plans start at $99 per month (billed annually) and scale based on the number of companies identified. Other platform modules such as Target, Connect, and Datacare are priced via custom quotes based on team size, usage, and goals. dealfront.com

What are the main features of Dealfront?

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Core features include website visitor identification, ICP Insights, Dealfront AI, advanced B2B prospecting and list building, deep company and contact profiles, CRM and marketing automation integrations, data cleansing and enrichment, buyer intent signals, real-time alerts, B2B display advertising, and IP enrichment APIs.

Who are Dealfront's main competitors?

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Common alternatives to Dealfront include visitor identification and sales intelligence tools such as Lead Forensics, Cognism, 6sense, and Albacross, as well as broader data providers like ZoomInfo and Clearbit for some use cases.

Is Dealfront good for small businesses?

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Dealfront can work well for small B2B businesses that have a steady stream of website traffic and want to identify in-market accounts, especially in Europe. The free plan and entry-level paid tiers make it accessible, but some very small or low-traffic teams may find the pricing and feature depth more than they need, and reviewers note that costs can rise as identified company volumes grow. capterra.com

Customer Reviews

3.9 out of 5
Based on 72 Google reviews
5★
49
4★
3
3★
2
2★
2
1★
16
View on Google
Evan Nelson

Evan Nelson 🏅

5 days ago

Dealfront is a really solid tool for understanding who’s actually showing intent and turning that into action. The product is easy to use, the data is genuinely helpful, and the team is responsive when you need support. It’s become a reliable part of our GTM workflow, not just another tool we log into occasionally. Would definitely recommend.

David Carbajal

David Carbajal 🏅

5 days ago

Great app that allows me to identify visitors to my website. That has been a huge boost to my pipeline generation.

Olga Brigadir

Olga Brigadir 🏅

6 days ago

Game changer for our company! 5/5

Matthew Fairey

Matthew Fairey 🏅

a week ago

Hands down the best tool for European pipeline generation—the data is legit and the signals are super valuable.

Thijs Schutyser

Thijs Schutyser 🏅

2 weeks ago

Use it daily!

Aleksey Tkachuk

Aleksey Tkachuk 🏅

3 weeks ago

If you need to source quality leads, size your TAM, or identify website visitors, Dealfront is a must. Recommend!

Mersiha Joldić

Mersiha Joldić 🏅

3 weeks ago

Dealfront is a powerful go-to-market data platform. The atmosphere is collaborative, tech-driven, and focused on pipeline quality, growth, and insights. Very nice eniviramnet and highly recommended.

Geraint Allday

Geraint Allday 🏅

3 weeks ago

Excellent GTM SaaS platform that brings pipeline quality, lead generation, and deep market insights together in one place. Especially strong coverage across DACH, the Nordics, and the US. Highly recommended.

Tamar Keenan

Tamar Keenan 🏅

3 weeks ago

After using Dealfront for some time I've found the data accuracy to be unmatched, particularly for DACH and the Nordics. As a marketing manager it gives me so many actionable insights which have been essential for improving our pipeline quality and driving strategic growth.

Simone Schiavo

Simone Schiavo 🏅

3 weeks ago

Excellent platform for expanding into European markets: the data accuracy and insights are outstanding. Perfect for teams serious about building a strong pipeline.

Erik Oliva Werner

Erik Oliva Werner 🏅

a month ago

Dealfront has become my favorite go-to tool in the GTM tech stack and a tool I use and try to convince all of my clients as a consultant to start using. Either for marketing use cases, with the web visitor identification tool, or for sales and prospecting use cases, with the exhaustive (and GDPR compliant) company database with over 80 million companies.

Jillian Als

Jillian Als 🏅

a month ago

Really powerful platform for lead generation in the DACH market in particular. It combines a lot of great insight from the website with market signals and contact data to unite our sales and marketing efforts. Also, the Karlsruhe office location is beautiful!

Hana Banacka

Hana Banacka 🏅

a month ago

As a web manager, I’ve found Dealfront incredibly useful for understanding who’s visiting our site and turning that insight into real pipeline growth. The platform’s data accuracy and lead generation tools have helped us improve conversion rates and refine our go-to-market strategy, especially across the DACH region. It’s become an essential part of how we drive more qualified traffic and stronger results.

Sanjana Murali

Sanjana Murali 🏅

a month ago

A powerful platform for European expansion, offering unmatched data precision and actionable insights. Perfect for teams focused on strategic growth.

Serban Giurgi

Serban Giurgi 🏅

a month ago

Dealfront has been a game-changer for our growth. The quality of data and targeting is top-notch, and it’s really helped us improve our go-to-market efforts across Europe and the US.

Andrei Lisikov

Andrei Lisikov 🏅

3 months ago
Martin Blueggel

Martin Blueggel 🏅

6 months ago

Modernes und sehr smartes Unternehmen

Roy

Roy 🏅

6 months ago

Gemäß DSGVO Aufkunft von einem offensichtlichen SPAMER habe ich den Hinweis erhalten, dass die Dealfront GmbH meine Daten verkauft hat. Nach Durchlesen der Antworten der Dealfront GmbH versucht diese mit einem für mich nicht legalen "Trick" Daten zu sammeln, zu speicher, zu verarbeiten UND ZU VERKAUFEN!!!! Was fällt Ihnen eigentlich ein meine Daten ohne meine Zustimmung zu verkaufen, damit ich ungefragt mit Werbemüll bombardierd werde? Den Fall lege ich zur Prüfung dem Gewerbeaufsichtsamt vor und ggf. weiteren Stellen vor. Für den mir damit entstehenden und entsandenen Schaden behalte ich mir ausdrücklich Schadensersatz vor. P.S. Ihre Standard-Antwort samt dem GeDuZe können Sie sich sparen.

SN CO

SN CO 🏅

Edited 7 months ago

Meine nicht öffentlich zugängliche E-Mail-Adresse wird von der Firma Dealfront GmbH ohne Einwilligung zu Werbezwecken verkauft. Auf Rückfragen erhält man keine qualifizierten Antworten. Das Geschäftsgebaren ist illegal, es wird Zeit, dass die Datenschutzaufsichtsbehörde aktiv wird. Zu der Dealfront-Antwort: Das stimmt nicht, die Inhalte die Sie zu meiner Person verarbeitet haben, sind nicht öffentlich verfügbar! Ich werde den Fall dem Datenschutzbeauftragten des Landes Baden-Württemberg melden.

Jan Theofel

Jan Theofel 🏅

7 months ago

Wer Datenschrott sucht wird hier fündig: Meine völlig falschen Daten im Dezember 2023 löschen lassen und eine Bestätigung bekommen. Jetzt - über 2 Jahre später - wird der schon damals falsche Datensatz (falscher Ansprechpartner und falsche Branche) wieder verkauft. Und wer sich als Datenhändler nicht an die DSGVO hält hat sich ohnehin schon als unseriös entpuppt, oder? Finger weg!

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