DealFront

Your fast-track to a high-quality pipeline

SDR & Lead Gen Services
★★★★☆ 4.2
2023 Founded
201-500 Employees
30,000+ Customers
Karlsruhe, Germany Headquarters
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Quick Facts

✓ Free Trial
Website
dealfront.com →
Starting Price
99
Pricing Model
usage-based
Free Trial
14 days
Company Type
private
Social
LinkedIn Twitter/X

About DealFront

Dealfront is a go-to-market platform built in Europe for B2B companies that sell into European markets. Created from the merger of German sales intelligence provider Echobot and Finnish web visitor intelligence platform Leadfeeder, Dealfront unifies firmographic data, website visitor tracking, and buyer intent insights into a single revenue engine covering the stages discover, qualify, convert, and optimize. dealfront.com

Echobot (founded 2011 in Karlsruhe) and Leadfeeder (founded 2012 in Helsinki) merged in 2022 with a €180M equity investment from Great Hill Partners, and officially launched under the Dealfront brand on April 3, 2023. In 2024, Dealfront secured an additional €30M senior secured investment from AshGrove Capital to accelerate growth and European expansion, bringing its total announced equity and debt financing to over €210M. businesswire.com

Headquartered in Karlsruhe with a major office in Helsinki and a remote-first team across 30+ countries, Dealfront reports 250+ employees, 30,000+ customer companies, and 80,000+ active users. Its platform provides live data on tens of millions of companies and hundreds of millions of contacts, with a strong emphasis on GDPR compliance, EU hosting, and transparent data sourcing that shows how and where each data point was collected. dealfront.com

Product-wise, Dealfront combines several modules: Leadfeeder for website visitor identification, Target for B2B prospecting and list building, Connect for deep company and contact profiles, Datacare for data cleansing and enrichment, and Promote for IP-based B2B display advertising. Advanced features like ICP Insights, Dealfront AI, buyer intent signals, browser extensions, and IP enrichment APIs help sales and marketing teams build precise ICPs, reveal high-intent accounts, and push qualified companies directly into CRM and collaboration tools. dealfront.com

Key Features

Website visitor identification (Leadfeeder) - identifies anonymous B2B companies visiting your website and shows their on-site behavior for sales follow-up.

ICP Insights - automatically segments website visitors by your ideal customer profiles and highlights top-performing traffic sources to drive qualified pipeline.

Dealfront AI - generates instant AI-powered company insights, summaries, and enrichment to speed up qualification and research.

Browser extension - surfaces firmographic and contact data directly on LinkedIn and company websites with one-click sync to your CRM.

Buyer intent signals - tracks 40+ behavioral signals (page views, time on site, content engagement) to prioritize accounts most likely to buy.

Advanced B2B prospecting (Target) - uses 100+ filters (industry, size, tech stack, financials, trigger events, geography) to build precise company and contact lists.

Deep company & contact profiles (Connect) - aggregates firmographics, ownership, news, and verified decision-maker contacts into a single view.

Data quality & enrichment (Datacare) - cleanses, deduplicates, and enriches CRM or marketing database records using Dealfront's European data graph.

B2B display advertising (Promote) - runs IP-based display campaigns to target key accounts and retarget open deals across the web.

Real-time alerts - sends Slack, email, and chat notifications when target accounts visit key pages or show new buying intent.

CRM automation - automatically creates or updates accounts, contacts, deals, and activities in connected CRMs based on website and intent activity rules.

Custom feeds & scoring - builds dynamic lists and scoring models based on ICP, behavior, and firmographic criteria to focus SDRs on high-priority accounts.

IP Ranges & IP Enrich APIs - converts IP addresses and IP ranges into company identities and firmographic attributes for use in other products.

GDPR-first European data - focuses on compliant, transparent data sourced from EU trade registers, public web data, and proprietary crawlers.

Pros & Cons

👍 Pros

  • Accurately identifies companies visiting your website and turns anonymous traffic into actionable B2B leads.
  • Tight native integrations with CRMs like Salesforce, HubSpot, Pipedrive, Dynamics, and Zoho streamline workflows and data sync.
  • Intuitive, easy-to-use interface and quick setup, with users often seeing value within days of implementation.
  • Powerful filtering, custom feeds, and lead scoring make it easy to focus on ICP-fit, high-intent accounts.
  • Strong focus on GDPR compliance and European data quality, making it attractive for EU-focused go-to-market teams.

👎 Cons

  • Primarily provides company-level, not individual-level, visitor identification, which some users find limiting for outbound personalization.
  • Occasional inaccuracies or gaps in data and contact details, especially for smaller or niche-market companies.
  • Pricing can feel expensive for small businesses or very high-traffic sites, and some reviewers mention frustration with auto-renewal and billing processes.

User Reviews

G2
4.5
★★★★★
Capterra
4.2
★★★★☆
TrustRadius
8.0
★★★★★

Integrations

Salesforce HubSpot Pipedrive Microsoft Dynamics 365 Zoho CRM SAP SuperOffice ActiveCampaign Mailchimp Looker Studio Google Ads Slack Gong Google Chat webCRM Zapier Microsoft Teams Google Sheets Google Tasks Intercom

Best For

Company Size

smb mid-market enterprise

Industries

B2B SaaS Technology Manufacturing Professional Services Marketing & Advertising Industrial

Use Cases

Website visitor identification Sales prospecting Account-based marketing Cold outbound targeting Pipeline acceleration and upsell Lead scoring and qualification

FAQ

What is Dealfront?

+

Dealfront is a Europe-first go-to-market and sales intelligence platform that combines website visitor identification, B2B company and contact data, buyer intent signals, and B2B display advertising to help revenue teams discover, qualify, and convert high-fit accounts, particularly in European markets. dealfront.com

How much does Dealfront cost?

+

Dealfront's pricing is modular. Its Web Visitors (Leadfeeder) product offers a free plan with up to 100 identified companies and 7 days of data, while paid plans start at $99 per month (billed annually) and scale based on the number of companies identified. Other platform modules such as Target, Connect, and Datacare are priced via custom quotes based on team size, usage, and goals. dealfront.com

What are the main features of Dealfront?

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Core features include website visitor identification, ICP Insights, Dealfront AI, advanced B2B prospecting and list building, deep company and contact profiles, CRM and marketing automation integrations, data cleansing and enrichment, buyer intent signals, real-time alerts, B2B display advertising, and IP enrichment APIs.

Who are Dealfront's main competitors?

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Common alternatives to Dealfront include visitor identification and sales intelligence tools such as Lead Forensics, Cognism, 6sense, and Albacross, as well as broader data providers like ZoomInfo and Clearbit for some use cases.

Is Dealfront good for small businesses?

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Dealfront can work well for small B2B businesses that have a steady stream of website traffic and want to identify in-market accounts, especially in Europe. The free plan and entry-level paid tiers make it accessible, but some very small or low-traffic teams may find the pricing and feature depth more than they need, and reviewers note that costs can rise as identified company volumes grow. capterra.com

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