Drip is an ecommerce customer relationship management (ECRM) and marketing automation platform built for B2C brands that sell physical or digital products online. It gathers and organizes customer data from stores, websites, and campaigns, then uses that data to power personalized, multi-channel journeys across email and onsite experiences. The product emphasizes ease of use through a visual workflow builder, prebuilt templates, and guided best practices, while still offering sophisticated segmentation, automation, and analytics typically found in higher-end enterprise tools. drip.com
Drip was founded in 2012 by Rob Walling and launched initially as a lightweight email opt‑in and drip campaign tool before evolving into a full-featured automation platform. In 2016, it was acquired by Leadpages, a landing page software provider, and later separated as its own operating company, Drip Global, Inc., headquartered in Minneapolis, Minnesota. When Leadpages was acquired by Redbrick in 2020, Drip continued to operate independently under its own leadership, focusing exclusively on ecommerce growth use cases. en.everybodywiki.com
Over time Drip repositioned from general marketing automation to an ecommerce-first ECRM, adding deeper store integrations, behavioral tracking, and revenue attribution. The platform now offers native or direct integrations with major commerce platforms such as Shopify, WooCommerce, BigCommerce, Gumroad, MemberPress, and many others, along with 150+ integrations overall. This allows merchants to trigger workflows from events like browse behavior, cart abandonment, and purchases, and then attribute revenue back to specific campaigns, segments, or workflows via built-in dashboards and reporting. drip.com
Today, Drip serves more than 20,000 brands, and company materials claim it has helped tens of thousands of marketers generate billions in revenue. The company continues to invest in automation, segmentation, and forms/onsite conversion—bolstered by its 2022 acquisition of popup platform Sleeknote—positioning Drip as a premium yet accessible alternative to tools like Klaviyo, Mailchimp, and ActiveCampaign for ecommerce and digital-product businesses that want sophisticated, behavior-driven marketing without adopting a full enterprise marketing cloud. drip.com