EBQ is a US-based outsourced sales, marketing, and customer experience partner that provides SDR, lead generation, CRM, and RevOps teams for B2B companies.
Independently researched by the SalesHive team. Ratings are from public review platforms; this page is not sponsored by or affiliated with EBQ. Research last updated December 2025.
What is EBQ?
Founded in 2006 in Austin, Texas, EBQ (formerly EBQuickstart) is a privately held outsourced sales and marketing execution firm that builds complete revenue teams for software, technology, and other B2B organizations. The company supplies specialists across the buyer’s journey, including data, marketing, appointment setting, sales, customer experience, and CRM services, allowing clients to plug gaps or fully outsource key go-to-market functions.
EBQ is best known for its SDR and lead generation services, offering US-based BDR teams that handle outbound cold calling, inbound lead follow-up, qualification, and appointment setting. Over 18+ years, the firm has refined proprietary cadences (the “golden touch” call cadence) and an internal EBQ Rating system to maximize contact and conversion rates, and it emphasizes working directly inside the client’s CRM for full transparency and detailed reporting. EBQ positions itself as an alternative to pay-per-lead vendors by providing salaried BDRs, robust reporting, and flexible month-to-month agreements with no setup or cancellation fees for many appointment-setting engagements.
Beyond SDRs, EBQ operates full marketing, data, and customer experience departments. Its teams create and execute digital marketing programs (content, email, SEO, paid search, social, and web design), build and clean prospect databases using proprietary data-scraping and manual verification, and run onboarding and customer support programs to improve retention and expansion. EBQ is also a certified Salesforce Crest Partner and a HubSpot Solutions Partner, providing CRM implementation, optimization, and managed services, plus marketing automation consulting for Salesforce Marketing Cloud Engagement, Marketing Cloud Account Engagement (Pardot), and HubSpot.
The company has grown to a mid-sized organization with several hundred employees and has raised at least $20.6M in funding to support expansion. It has been recognized on the Inc. 5000 list, in local Top Workplaces rankings, and as a specialized partner in the Salesforce and HubSpot ecosystems. EBQ has also expanded through acquisitions, including C Levelconnections, Techvar, and, in 2025, Acquirent and its LeadJen and Vorsight brands, positioning itself as a broader RevOps organization that can support revenue programs end to end.
EBQ key features
Teams typically use it for cold outbound calling and appointment setting, inbound lead follow-up and qualification, account-based outreach into named account lists, and more.
- US-based SDR and BDR teams that handle outbound cold calling. email follow-up, and qualification on your behalf.
- B2B appointment setting focused on scheduling and confirming sales meetings with decision-makers at target accounts.
- Inbound lead response and nurturing programs to engage marketing-qualified leads before they go cold.
- Custom, human-verified prospect database building and list cleaning using proprietary data-scraping and manual verification.
- Multi-channel outreach cadences (phone. voicemail, email) including EBQ's "golden touch" call cadence designed to maximize contact and conversion rates.
- Dedicated revenue consultant. project manager, and specialists on every engagement, operating as an extension of your internal team.
- Outsourced sales teams that manage full-cycle opportunities and carry quotas to help close deals directly in your CRM.
- End-to-end digital marketing services including content. email marketing, SEO, paid search, social media, and web design.
- Salesforce and HubSpot CRM implementation. optimization, and managed services delivered by certified consultants.
- Marketing automation consulting for Salesforce Marketing Cloud Engagement, Marketing Cloud Account Engagement (Pardot), and HubSpot Marketing.
- Customer onboarding and customer experience teams that support implementation, training, support, and upsell programs for existing customers.
- Robust reporting and analytics on activity. pipeline, and campaign performance, often delivered directly from the client's CRM for full visibility.
- Flexible resourcing model that lets clients scale headcount up or down quickly, avoiding internal recruiting and HR overhead.
- Industry-specific playbooks and experience in markets such as SaaS, cybersecurity, fintech, and business continuity/disaster recovery.
- US-based teams trained to work directly in client tool stacks (CRMs, marketing automation, collaboration tools) to maintain transparency and alignment.
What reviewers love, and what to watch
A balanced view of EBQ, drawn from public reviews and product research.
Pros
- Acts as an extension of the client’s team, integrating tightly into internal systems and processes.
- Strong communication and reporting with regular status meetings, clear expectations, and responsive project management.
- US-based SDRs and consultants with deep experience in B2B tech markets and complex sales cycles.
- Ability to spin up programs quickly (often reaching full productivity within days) using refined outreach cadences and scripts.
- Coverage across the full revenue engine, data, marketing, SDR, sales, CRM, and customer experience, allowing a single vendor to support multiple functions.
- Specialized Salesforce and HubSpot expertise for organizations that also need CRM and marketing automation support.
Cons
- Results can be variable; some clients report significantly fewer meetings and lower ROI than expected from pilot programs.
- Lead quality and targeting can be inconsistent in some engagements, with occasional irrelevant or poorly qualified prospects.
- Pricing (e.g., $5,000 per month for a half-time SDR) can feel high for small or early-stage companies if conversion rates are low.
EBQ pricing
Published pricing at the time of research. Always confirm current rates with the vendor.
- Part-time specialist (approximately 0.5 FTE) dedicated to your project
- Includes 1 Revenue Consultant and 1 Project Manager per service at no additional cost
- Weekly management meetings and access to EBQ's internal tool suite
- Full-time specialist (1 FTE) acting as an extension of your internal team
- Includes 1 Revenue Consultant and 1 Project Manager per service at no additional cost
- Weekly management meetings, reporting, and access to EBQ's tool suite
Who EBQ is for
A strong fit for
B2B organizations with complex or high-value offerings (often with ACV above ~$20K) that need scalable SDR, lead generation, CRM, and marketing support but prefer not to build large in-house teams.
Probably not for
Very small businesses with low deal values or purely transactional B2C sales, teams that want a self-serve software tool rather than managed services, or organizations unwilling to collaborate on messaging, ICP definition, and ongoing feedback.
How EBQ compares
Compared with other outsourced SDR and lead-generation agencies, EBQ positions itself as a full RevOps partner rather than a narrow appointment-setting shop. Its ability to provide SDRs, marketing execution, CRM implementation and administration, marketing automation consulting, and customer experience teams from a single provider is a major differentiator versus competitors that typically focus only on outbound calling or digital marketing. This breadth is particularly attractive for B2B companies that run Salesforce or HubSpot and want an agency that can own both strategy and execution across the revenue engine.
However, EBQ’s model also makes it more comparable to premium, high-touch providers than to low-cost, transactional lead-gen firms. Its pricing, structured around half-time and full-time dedicated resources, can be expensive for small or low-ACV businesses, and public reviews highlight that performance can be uneven across projects, with some clients experiencing strong pipeline growth while others see fewer meetings than forecast. Buyers evaluating EBQ against peers like CIENCE, Belkins, Martal Group, and SalesRoads should weigh the value of its broader RevOps capabilities and Salesforce/HubSpot expertise against budget, risk tolerance around variable results, and their own ability to stay engaged in guiding campaign strategy.
Tool research is the easy part. Someone still has to build the lists, write the copy, make the calls, and book the meetings.
Frequently asked about EBQ
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