Factors.ai is a B2B demand generation, account intelligence, and marketing analytics platform that helps revenue teams turn buying signals into qualified pipeline. It unifies account-level data from ads, website behavior, CRM, G2, and other intent sources so go-to-market teams can see who is in-market and which touchpoints are driving opportunities and revenue. as.linkedin.com
Founded in 2020, the company focuses on long, non-linear B2B buying journeys where traditional first- or last-touch attribution breaks down. Its platform combines unsampled web analytics, multi-touch attribution, and account scoring with products such as Account Intelligence, Analytics & Attribution, LinkedIn AdPilot, Google AdPilot, and Sales Intelligence to give both marketing and sales a shared view of account engagement. factors.ai
On top of this data foundation, Factors.ai layers automation and AI. Customers can de-anonymize more than 75% of visiting companies, build custom segments and scores, trigger real-time alerts to Slack or Microsoft Teams, and send high-quality conversion signals back to LinkedIn and Google so ad platforms optimize toward revenue, not just leads. The company also offers a GTM engineering team that builds custom workflows using tools like Zapier and Make.com for advanced routing, enrichment, and sales orchestration. help.factors.ai
Backed by investors including Stellaris Venture Partners, Elevation Capital, Emergent Ventures and others, Factors.ai has raised around $5.6M across seed and pre–Series A rounds and participates in Flipkart Ventures’ accelerator program. It serves more than 500 go-to-market teams at companies such as Sprinklr, Descope, MoEngage, Shippit, Akeyless, Celonis, and others across the US, Europe, and Asia. thesaasnews.com
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