Forethought AI

Scale support with agentic AI—an advanced multi-agent system to improve resolution, cut costs, and ensure top-tier CX.

AI Revenue Tools
★★★★☆ 4.4
2017 Founded
51-200 Employees
unknown Customers
San Francisco, California, United States Headquarters

Quick Facts

✓ Free Trial
Starting Price
unknown
Pricing Model
usage-based
Free Trial
unknown days
Company Type
private

About Forethought AI

Forethought is an AI-native platform for enterprise customer support that uses a multi-agent, agentic AI architecture to resolve customer issues end-to-end across chat, email, voice, SMS, web, and internal channels. Its AI agents understand intent, plan multi-step workflows, call APIs, and take actions to resolve issues while keeping human agents in the loop where needed. Forethought focuses on measurable outcomes such as higher deflection, faster time to resolution, and improved CSAT rather than simple FAQ-style automation. forethought.ai Forethought was founded in 2017 by Deon Nicholas and Sami Ghoche and is headquartered in San Francisco, California. It first gained prominence after winning TechCrunch Disrupt Startup Battlefield in 2018, and has since been recognized on lists such as Forbes AI 50 and Gartner Cool Vendors for customer service and support technology. ad.linkedin.com

The company’s platform has evolved from its original Agatha Answers product into a full multi-agent CX system powered by its Autoflows reasoning engine. Key agents include Discover (AI-surfaced insights), Solve (omnichannel AI agent), Triage (smart ticket classification and routing), and Assist (agentic AI copilot for human agents). Forethought supports more than 70 integrations across helpdesks, CRMs, knowledge bases, data warehouses, and contact center platforms, and offers deployment options including web widgets, helpdesk sidebars, Slack, APIs and a browser extension for agents. forethought.ai

Forethought targets customer-centric organizations in SaaS, e‑commerce, fintech, mobile apps, and other digital-first industries that handle significant support volume. Its customers include brands such as Upwork, Airtable, Grammarly, Datadog, Cotopaxi, Fetch Rewards, WordPress and Roadie (a UPS company), and the platform now powers over one billion customer interactions per month. businesswire.com In May 2025, Forethought announced a $25M Series D round, bringing total venture funding to more than $115M from investors including Blue Cloud Ventures, NEA, Village Global and Sound Ventures, reinforcing its position as a leading specialist in agentic AI for CX. businesswire.com

Key Features

Multi-agent AI platform (Discover, Solve, Triage, Assist) that coordinates specialized agents to handle the full support lifecycle from insight to resolution.

Omnichannel AI agent that resolves customer issues across web chat, email, voice, SMS and Slack from a single CX platform.

Autoflows agentic reasoning engine that plans multi-step workflows, calls APIs and executes business logic to complete tasks end-to-end.

AI-surfaced insights that analyze tickets and conversations to uncover trends, knowledge gaps, and optimization opportunities for CX leaders.

Smarter ticket classification using sentiment, language, topic and priority models to auto-tag, route and escalate cases to the right queues.

Agentic AI copilot (Assist) that summarizes tickets, recommends next steps, surfaces relevant knowledge, and drafts on-brand responses for human agents.

Browser Agent that can take actions directly in any browser-based tool, automating workflows even where no APIs exist.

Voice AI agent that handles inbound phone calls with natural, human-like conversations and end-to-end resolution logic.

Knowledge gap detection and AI-generated article creation to keep help centers and FAQs up to date based on real ticket data.

Autoflow gap detection and generation that proposes new workflows for recurring issues where customers still need handoffs.

Advanced analytics and Custom Insights dashboards for monitoring deflection, resolution rates, volume drivers, and agent performance.

Brand and tone controls plus multi-brand management so AI agents can respond in the correct voice across multiple products or regions.

Multilingual support capable of handling customer conversations in over 100 languages for global support operations.

Enterprise-grade security and governance, including SOC 2 controls, RBAC, data redaction and alignment with HIPAA and ISO 27001 requirements.

Pros & Cons

👍 Pros

  • Strong ticket deflection and automation, with many customers reporting that the chat widget resolves a large share of inbound support cases and reduces overall ticket volume.
  • Deep integrations with major helpdesks like Zendesk, Salesforce and others, with reviewers noting relatively straightforward implementation and configuration.
  • User-friendly interface for admins and agents that is easy to learn and adopt with minimal training compared to some legacy tools.
  • Powerful agent-assist capabilities that surface relevant knowledge, summarize tickets, and generate high-quality draft responses, improving agent productivity and consistency.
  • Responsive customer success and support teams, with reviewers frequently praising Forethought's partnership mindset and willingness to iterate on workflows and features.
  • Flexible workflow and customization options (Autoflows, custom actions, routing models) that allow teams to tailor automation to complex business logic.

👎 Cons

  • Reporting and analytics capabilities are often described as limited or clunky, leading some teams to export data to spreadsheets or BI tools for deeper analysis.
  • Several reviewers mention that pricing can feel high or that the cost-per-deflection model makes budgeting and ROI forecasting more complex.
  • AI models occasionally surface less accurate answers or require tuning, and some customers note non-trivial effort to configure workflows and maintain knowledge for optimal performance.

User Reviews

G2
4.3
★★★★☆
Capterra
4.5
★★★★★
TrustRadius
unknown
☆☆☆☆☆

Integrations

Zendesk Zendesk Sunshine Salesforce Service Cloud Salesforce Sales Cloud Salesforce Platform Freshdesk Freshworks Intercom HubSpot ServiceNow Front Gorgias Drift Kustomer NICE Talkdesk Jira TeamSupport Zammad Confluence Contentful Notion Guru Helpjuice Stonly Absorb LMS Airtable Snowflake Google Drive Amazon S3 SharePoint Khoros 8x8 Amazon Connect Five9 Genesys RingCentral

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Ecommerce and Retail Fintech Health and Wellness Mobile Apps Technology

Use Cases

Automated Customer Support Ticket Deflection and Self-Service AI Chatbot for Web and In-App Support Email and Voice Support Automation Ticket Triage and Intelligent Routing Agent Assist and AI Copilot for Support Teams

FAQ

What is {vendor_name}?

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Forethought is an AI-native customer support platform that uses a multi-agent, agentic AI system to automate and assist across chat, email, voice, SMS and internal channels. It sits on top of existing helpdesks and CRMs to deflect tickets, route and classify cases intelligently, surface insights, and provide an AI copilot that helps human agents resolve issues faster and more accurately.

How much does {vendor_name} cost?

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Forethought does not publish list pricing; all plans are quote-based and priced using a blend of platform access fees, seats and committed usage tied to deflection and ticket volumes. Third-party benchmarks such as Vendr and other pricing trackers report median annual contract values in the mid-five figures (around $56,000-$60,000 per year) with a wide range depending on company size, channels, and add-ons, so buyers should expect to engage sales for a customized proposal.

What are the main features of {vendor_name}?

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Key Forethought capabilities include a multi-agent system (Discover, Solve, Triage, Assist) for insights, omnichannel automation and agent assist; the Autoflows reasoning engine for building complex, action-taking workflows; an omnichannel AI agent for chat, email, voice and mobile; Browser Agent for automating browser-based tools; extensive ticket classification and routing; AI-powered content and gap detection; deep integrations with major helpdesks, CRMs, knowledge bases and contact centers; and enterprise-grade security and compliance.

Who are {vendor_name}'s main competitors?

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Forethought's main competitors in AI-powered customer support and agentic CX include suite vendors with embedded AI such as Zendesk AI and Intercom's Fin and AI chatbots, as well as specialized automation platforms like Ada, Ultimate.ai and Moveworks. Many organizations evaluate Forethought alongside these tools when modernizing their support stack.

Is {vendor_name} good for small businesses?

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Forethought can work for smaller teams, and its benchmark data shows that even 1-10 agent teams can achieve strong results with agentic AI. However, the platform is primarily designed for organizations with meaningful ticket volume and a modern helpdesk, and pricing is enterprise-oriented. Very small businesses with low support volume or without a dedicated CX stack may find the investment and setup effort harder to justify compared with lighter-weight or freemium chatbot tools.

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