Frase review
Create Content That Ranks #1 on Google 10x Faster
Frase is an AI-powered SEO and GEO content optimization platform that helps content teams research, write, and optimize content for Google and AI search engines.
Independently researched by the SalesHive team. Ratings are from public review platforms; this page is not sponsored by or affiliated with Frase. Research last updated December 2025.
What is Frase?
Frase is an AI writing and content optimization platform designed to help marketers create search-optimized content faster. It combines SEO research, AI-assisted writing, and real-time optimization so teams can go from keyword to ranking article in minutes instead of hours. The platform analyzes top-ranking competitors, surfaces key topics and questions, and guides writers with live SEO and GEO (Generative Engine Optimization) scores.
Founded in 2017 and headquartered in Boston, Massachusetts, Frase has grown into a leading AI content tool used by tens of thousands of content, SEO, and marketing teams worldwide. In October 2022, the company was acquired by Copysmith and became part of the Copyrytr portfolio, but it continues to operate its product and brand independently.
Frase’s core platform includes SERP and competitor analysis, AI content briefs, an AI article writer, and an optimization editor that scores content against top results. Beyond traditional SEO, the product emphasizes GEO, optimizing for AI platforms like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews, helping brands win both search rankings and AI citations.
The company targets content marketers, SEO teams, agencies, and enterprises who need to scale high-quality, search-driven content production. With integrations for WordPress, Google Docs, Chrome, and Google Search Console, plus advanced features like Content Opportunities and AI Search Tracking, Frase positions itself as an end-to-end content workflow hub rather than a point solution.
Frase key features
Teams typically use it for SEO content creation for blogs and resources, content brief and outline generation for writers, optimizing existing articles to improve rankings and traffic, and more.
- AI article writer. generate SEO and GEO-optimized full drafts from a target keyword in minutes instead of hours.
- SEO content briefs. automatically build briefs with SERP analysis, competitor headings, questions, and topic clusters.
- Real-time SEO scoring. live topic and keyword coverage scores that update as you write in the editor.
- GEO (Generative Engine Optimization) scoring. optimize content for AI platforms like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.
- SERP and competitor analysis. analyze top-ranking pages for word count, headings, domain authority, and key entities to understand what ranks.
- Content Opportunities dashboard. identify pages to Fix, Boost, or Fill using integrated Google Search Console data and automated decay/quick-win detection.
- AI Search Tracking. monitor brand and competitor visibility across major AI search engines and track prompts that drive citations.
- Brand voice & governance. define style guides, brand terms, and multiple brand voices to keep AI-generated content on-brand.
- Question research. surface questions from SERPs and site visitors to target featured snippets, FAQs, and question-based AI queries.
- Content analytics. connect Google Search Console to track rankings, clicks, and impressions, and push priority queries/pages into optimization workflows.
- Team collaboration. shared folders, project status tracking, and multi-user workspaces for agencies and in-house teams.
- Chrome extension. access Frase's AI writer and optimizer inside any website or CMS via a browser extension.
- WordPress plugin. optimize posts directly inside Gutenberg or Classic Editor with real-time SEO and GEO scoring.
- Google Docs add-on. research, draft, and optimize inside Google Docs while collaborating with other writers.
- Rank-Ready documents. optional pay-per-article workflow that produces fully researched, SEO + GEO optimized articles for a per-document fee.
What reviewers love, and what to watch
A balanced view of Frase, drawn from public reviews and product research.
Pros
- Significantly reduces time spent on SERP research and outlining by automatically analyzing top results and suggesting topics and headings.
- Strong AI writer and templates that help overcome writer’s block while still producing content that feels natural and on-brand.
- Real-time SEO and topic scoring makes it easy for non-technical writers to optimize content as they write and see gaps immediately.
- Integrated with Google Search Console to surface quick-win opportunities, decaying pages, and underperforming content that needs optimization.
- Generally considered good value for money compared with heavier SEO suites, with many users praising the feature set relative to price.
- Responsive support team that listens to feedback and frequently ships product improvements and new capabilities.
Cons
- Interface can feel cluttered or unintuitive at first, and several reviewers mention a learning curve before the workflow feels smooth.
- Users occasionally report bugs or glitchy behavior in the editor or UI, especially when new features are rolled out.
- Lower-tier plans have relatively strict limits on monthly content projects, which can be restrictive for high-volume publishers.
- AI writer sometimes ignores required keywords or instructions, requiring manual editing and quality control.
Frase pricing
Published pricing at the time of research. Always confirm current rates with the vendor.
- 1 user seat
- 15 content projects per month
- 2 free Rank-Ready documents per month
- SEO + GEO content optimization
- Unlimited AI words in the editor
- Basic SERP research and analysis
- Email support
- 3 user seats included (up to 9 with paid add-ons)
- 75 content projects per month
- 10 free Rank-Ready documents per month
- Advanced SEO + GEO research and competitive intelligence
- Content Opportunities monitoring
- Multiple brand voice profiles
- Priority support
- Everything in Professional
- AI Search Tracking included
- Track 250 prompts across ChatGPT, Perplexity, Gemini, Claude, and more
- 3 brands tracked with 6-month historical data
- Competitor share-of-voice analysis
- Everything in Professional
- Advanced AI Search Tracking included
- Track 350 prompts and up to 10 brands
- 24 months of historical AI search data
- 5 user seats included
- Priority support
Free accounts can create a small number of SEO documents and use up to 10,000 AI words, with 3 free optimized articles and the option to buy additional Rank-Ready documents or upgrade to a paid plan.
Who Frase is for
A strong fit for
Marketing and SEO teams, agencies, and content-driven businesses that publish search-focused articles regularly and want an integrated workflow for research, AI writing, and optimization.
Probably not for
Organizations that do very little long-form content, teams looking only for a simple chat-style AI writer without SEO functionality, or users who need a deeply integrated, all-in-one marketing suite beyond content and SEO.
How Frase compares
Compared with other SEO content optimization platforms like Surfer, Clearscope, and MarketMuse, Frase leans more heavily into AI-assisted research and drafting. Its AI writer, Rank-Ready documents, and GEO scoring are designed to move users from keyword to nearly publishable article quickly while still enforcing topic coverage and structure. This makes it attractive for teams that want to scale production but keep outputs grounded in SERP data.
Against general-purpose AI writing assistants such as Jasper or Writesonic, Frase offers deeper SEO and analytics capabilities, including Search Console, driven Content Opportunities and AI Search Tracking across ChatGPT, Perplexity, Claude, and Gemini. Where more generic tools excel at flexible copy generation, Frase is stronger for systematic, search-focused content programs that need to prove impact on rankings and AI visibility.
Tool research is the easy part. Someone still has to build the lists, write the copy, make the calls, and book the meetings.
Frequently asked about Frase
The short version is on the surface. Open any question to go deeper.