Freshsales is the dedicated sales CRM offering from Freshworks, designed to give revenue teams a single, AI-assisted platform for managing the entire sales lifecycle. It combines contact and account management, visual deal pipelines, built-in phone, chat, and email, as well as powerful workflow automation and analytics. Freddy AI, Freshworks’ generative AI layer, adds intelligent lead and deal scoring, content generation, and predictive insights so reps can prioritize the right opportunities and act faster.
Freshsales sits within the broader Freshworks product family, which also includes Freshdesk (customer service), Freshservice (IT service management), Freshmarketer (marketing automation), and Freshchat (conversational messaging). Freshworks was founded in 2010 (originally as Freshdesk) and has grown into a global SaaS provider serving tens of thousands of organizations worldwide across industries such as technology, financial services, professional services, and ecommerce. Freshsales was introduced in 2016 to extend the portfolio into modern, CRM-driven sales automation.
As a cloud-native, multi-tenant SaaS platform, Freshsales emphasizes ease of use and rapid time to value. Implementation is typically measured in days or weeks rather than months, and the product’s opinionated UX, Kanban-style pipelines, and out-of-the-box workflows reduce the need for heavy configuration. The CRM integrates deeply with the rest of the Freshworks suite so sales teams can see support tickets, marketing engagement, and product usage data in one place. A growing marketplace of apps and native integrations with tools like Google Workspace, Slack, Mailchimp, QuickBooks, and Shopify further extend its capabilities.
Positioned primarily for small and mid-sized businesses but increasingly adopted by mid-market and some enterprise teams, Freshsales competes with CRMs such as HubSpot Sales Hub, Salesforce Sales Cloud, Pipedrive, and Zoho CRM. Its differentiation centers on value-for-money pricing, a robust free plan, strong multichannel communication, and embedded AI that’s accessible even on mid-tier plans. For organizations already using Freshdesk or other Freshworks products, Freshsales offers a tightly integrated, end-to-end customer lifecycle platform.
