Front

AI-powered customer service platform built for collaborative, human-first support

Customer Support Platforms
★★★★★ 4.6
2013 Founded
201-500 Employees
9,000+ Customers
San Francisco, CA, USA Headquarters

Quick Facts

✓ Free Trial
Website
front.com →
Starting Price
25
Pricing Model
per-user
Free Trial
14 days
Company Type
private

About Front

Front is an AI-powered customer service and customer operations platform that brings all customer communication—email, chat, SMS, social, and voice—into a single, collaborative workspace. Instead of forcing teams into a traditional ticket queue, Front keeps conversations looking and feeling like email while layering in powerful automation, routing, analytics, and AI. The result is a tool that blends the efficiency of a help desk with the familiarity of an inbox, so teams can move quickly without sacrificing a human touch.

Founded in 2013 by Mathilde Collin and Laurent Perrin, Front is headquartered in San Francisco with additional offices in Chicago, Paris, Dublin, and Santiago. The company has raised approximately $204M in venture funding from investors including Sequoia Capital, Salesforce Ventures, and Battery Ventures, and employs around 300 people worldwide. Front serves more than 9,000 businesses, from fast-growing startups to large enterprises, across industries like technology, financial services, logistics, manufacturing, and professional services.

The product spans core capabilities such as shared inboxes, omnichannel ticketing, workflow automation, live chat, and a no-code knowledge base, plus deep integrations with CRMs and business systems. Front’s AI suite includes Topics for automatic conversation categorization, Copilot for AI-assisted drafting, Autopilot as an omnichannel AI agent, and Smart CSAT and Smart QA to infer satisfaction and measure service quality without manual scorecards or surveys. Teams use these tools to route inquiries, prioritize work, and measure performance in real time.

Front positions itself as a modern alternative to legacy help desks like Zendesk, prioritizing ease of use and cross-functional collaboration. It is especially popular with customer support, operations, and account management teams that manage high volumes of email and messages but still need nuanced, relationship-driven communication. With an open API and more than a hundred pre-built integrations, Front can act as the central customer operations hub that ties together systems such as Salesforce, HubSpot, Slack, and Shopify.

Key Features

Omnichannel inbox - manage email, SMS, live chat, social, WhatsApp, and voice in a single workspace

Shared inbox and ticketing - route, assign, and track customer conversations across teams and inboxes

AI Topics and categorization - automatically group conversations by reason for contact to power routing and insights

AI Copilot drafting - generate suggested replies based on past conversations and knowledge base content

AI Autopilot agent - safely resolve repetitive inquiries across channels with an AI agent that hands off complex cases to humans

Smart CSAT and Smart QA - infer customer satisfaction and automatically score conversation quality without manual surveys

Rules, macros, and workflow automation - build automations to tag, route, escalate, and enforce SLAs at scale

Internal collaboration - @mentions, comments, shared drafts, and assignments inside each thread for cross-team work

Knowledge base and help center - no-code public or internal help centers, with multi-language support on Enterprise

Analytics and reporting - dashboards for volume, response and resolution times, SLAs, CSAT, and team performance

Workspaces and permissions - separate inboxes, tags, and templates by team with SSO, SCIM, and custom roles

CRM sync - surface Salesforce, HubSpot, and other CRM data in the inbox and use it to drive routing and personalization

Live chat and messaging - Front Chat widget for real-time support handled alongside email and other channels

Open API and integrations marketplace - 110+ pre-built integrations plus an open API for custom channels and workflows

Pros & Cons

👍 Pros

  • Shared inbox and collaboration tools (comments, assignments, tagging) make it easy for teams to manage customer emails together.
  • Omnichannel workspace brings email, SMS, chat, and social messages into one place, reducing context-switching.
  • Flexible automation with rules, tags, and workflows helps route, prioritize, and triage high volumes of inquiries.
  • Intuitive interface with a relatively light learning curve compared with legacy help desks, so agents ramp quickly.
  • Strong integrations with CRMs and productivity tools (e.g., Salesforce, HubSpot, Slack, Asana) plus analytics to track response times and team performance.

👎 Cons

  • Pricing is considered high for smaller teams, and advanced AI and other add-ons can significantly increase total cost.
  • Search, filters, and some analytics views are less flexible than users would like for complex reporting and historical lookup.
  • Rules and configuration can be complex, and some users report occasional UI glitches or a less full-featured mobile experience compared with desktop.

User Reviews

G2
4.7
★★★★★
Capterra
4.5
★★★★★
TrustRadius
9.0
★★★★★

Integrations

Salesforce HubSpot Slack Asana Jira Google Drive Shopify Facebook Twilio SMS Twilanswer Intercom Zapier Make Integrately Integration.app FullContact Guru HelpDocs CloudTalk Zendesk QA

Best For

Company Size

smb mid-market enterprise

Industries

Technology & SaaS Financial Services Logistics & Transportation Manufacturing Professional Services & Agencies Travel & Hospitality

Use Cases

Omnichannel customer support across email, chat, SMS, and social Shared inbox management for group addresses like support@ and info@ Client communication and account management workflows Customer operations and back-office request handling Support performance monitoring, SLA and CSAT tracking AI-assisted triage and resolution for high-volume inquiries

FAQ

What is Front?

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Front is an AI-powered customer service and customer operations platform that centralizes email, chat, SMS, social, and voice communication into a single shared workspace. It combines the familiarity of an email inbox with the structure of a help desk, adding collaboration features, automation, analytics, and an open API so teams can route, triage, and resolve customer requests efficiently while keeping conversations personal.

How much does Front cost?

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Front's pricing is per user, billed primarily on annual terms. Public pricing starts at $25 per seat per month (billed annually) for the Starter plan, $65 per seat per month for Professional, and $105 per seat per month for Enterprise. AI add-ons such as Copilot, Smart QA, Smart CSAT, and Autopilot are priced separately, and larger deployments or advanced onboarding services require contacting sales for a custom quote.

What are the main features of Front?

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Key Front features include shared inboxes and omnichannel ticketing, AI-assisted topics and routing, automation rules and macros, live chat and messaging, an integrated knowledge base, internal comments and shared drafts, SLAs and performance analytics, and deep integrations with tools like Salesforce, HubSpot, Slack, Asana, Jira, Twilio, and Shopify. Front's AI suite also offers Copilot for drafting responses, Autopilot for automated resolutions, and Smart CSAT and Smart QA to measure satisfaction and quality without manual surveys.

Who are Front's main competitors?

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Front commonly competes with help desk and customer support platforms such as Zendesk, Intercom, Freshdesk, Help Scout, and ecommerce-focused tools like Gorgias. Buyers evaluating Front typically compare it against these solutions based on ease of use, collaboration features, omnichannel support, automation depth, AI capabilities, and total cost of ownership.

Is Front good for small businesses?

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Front can be a strong fit for small and midsize businesses that handle a meaningful volume of customer or client communication through shared inboxes like support@ or info@ and want to improve collaboration and response times. However, some smaller teams find the per-seat pricing and add-on costs relatively high. For very small organizations with low ticket volume or simple workflows, lighter-weight or lower-cost tools may be more economical, but growing teams often see value in Front's automation, analytics, and collaboration once message volume increases.

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