Gartner

We deliver actionable, objective business and technology insights to executives and their teams. gartner.com

Strategy Consulting
★★★★☆ 4
1979 Founded
10001+ Employees
14,000+ Customers
Stamford, Connecticut, USA Headquarters

Quick Facts

Website
gartner.com →
Starting Price
23978
Pricing Model
custom
Company Type
public

About Gartner

Gartner is a global research and advisory firm that helps executives and their teams make better decisions on business and technology priorities through independent insight, tools and advisory services. Founded in 1979 in Stamford, Connecticut, it has grown into one of the most influential analyst organizations in the world, publishing research across virtually every major enterprise function and technology domain. en.wikipedia.org

The company operates through three primary segments — Research, Conferences and Consulting — delivering subscription-based access to research content, data and benchmarks, signature methodologies such as the Magic Quadrant and Hype Cycle, large-scale executive conferences, and bespoke consulting engagements. These offerings are used by technology buyers and providers alike to evaluate markets, shape product roadmaps, optimize IT spend and plan digital transformation initiatives. stockanalysis.com

Gartner’s scale is a key differentiator: the firm reports more than 21,000 associates supporting roughly 14,000 client enterprises in about 90 countries and territories, with over half a million direct client interactions each year. Its clients span large corporations, government agencies, technology vendors, financial institutions and other organizations seeking structured, data-driven guidance. gartner.com

In recent years Gartner has expanded its digital capabilities with products such as AskGartner, an AI-powered interface that surfaces synthesized answers and citations from Gartner’s research corpus, and Gartner Peer Insights and Peer Community, which aggregate hundreds of thousands of verified peer reviews and executive discussions. Native mobile apps like My Gartner Mobile and Conference Navigator extend these capabilities to smartphones, allowing leaders to consume research, interact with analysts and manage conference experiences on the go. gartner.com

Key Features

Independent technology and business research library with thousands of analyst reports, toolkits, benchmarks and best-practice guides across functions and industries. marketscreener.com

Signature Magic Quadrant and Hype Cycle market evaluations that visualize vendor positioning and technology maturity to support strategic investment decisions. en.wikipedia.org

AskGartner AI-powered assistant that lets clients ask natural-language questions and receive contextual answers grounded in Gartner research with inline citations. gartner.com

One-on-one analyst inquiry calls for tailored strategic advice on topics such as IT cost optimization, sourcing, architecture, AI strategy and operating models. gartner.com

Role-based programs for leaders in IT, finance, HR, marketing, sales, data & analytics, supply chain and more, aligned to their mission-critical priorities. gartner.com

Benchmarks, diagnostics and maturity assessments that compare organizational performance and capability against peer groups to guide roadmapping and investment. gartner.com.au

Gartner Peer Insights platform with more than 760,000-780,000 verified ratings and reviews of enterprise software and services to complement analyst research. gpivendorresources.gartner.com

Gartner Peer Community for verified technology executives, offering Q&A, quick polls and crowdsourced insights that feed into peer benchmark reports and one-minute insight briefs. gpivendorresources.gartner.com

Global conference portfolio and the Gartner Conference Navigator app that provide in-person learning, networking, on-demand session content and personalized event agendas. gartner.com

Decision-support frameworks and tools (for example for subscription renewals, AI market navigation and sourcing transformation) that turn research into step-by-step execution guidance. gartner.com

Interactive Magic Quadrant experience that combines analyst evaluations with Peer Insights user reviews, allowing buyers to customize views and see vendor ratings in one place. gartner.com

Mobile access via My Gartner Mobile and related apps so clients can search research, save content, attend webinars and leverage AskGartner from iOS and Android devices. gartner.com

Specialized programs and client success services for technology and service providers, including go-to-market guidance, buyer persona research and customer success story support. gartner.com

Pros & Cons

👍 Pros

  • Depth and credibility of Gartner's research library, including Magic Quadrants, Hype Cycles and detailed market reports that clarify complex technology and vendor landscapes for executives. g2.com
  • Provides an independent, third-party perspective that stakeholders trust when justifying large technology investments and strategic choices to boards and leadership teams. en.wikipedia.org
  • Magic Quadrants, comparative tools and Peer Insights reviews make it easier to shortlist vendors, compare options side by side and move decisions forward with confidence. gartner.com
  • Access to analysts through inquiry calls and advisory sessions delivers tailored context, helping organizations interpret research in light of their specific environment. gartner.com
  • Saves time by consolidating market intelligence in a single platform and surfacing curated content, tools and AI-powered AskGartner answers instead of relying on ad hoc web searches. gartner.com

👎 Cons

  • High subscription cost and perceived expensive pricing, which can be difficult to justify for smaller or budget-constrained organizations. vendr.com
  • Content and services are often perceived as geared primarily toward large enterprises, so some small businesses and startups feel that coverage is less tailored to their needs. g2.com
  • Some users report that navigating the large content library can be overwhelming, and that search and discovery could be more intuitive and task-focused. g2.com

User Reviews

G2
4.0
★★★★☆
Capterra
unknown
☆☆☆☆☆
TrustRadius
unknown
☆☆☆☆☆

Integrations

Okta (SAML and Secure Web Authentication single sign-on integration for Gartner web applications). <a href="https://www.okta.com/integrations/gartner/?utm_source=saleshive" class="sh-citation" target="_blank" rel="noopener">okta.com</a> SAML-based single sign-on via enterprise identity providers through the Okta Integration Network. <a href="https://www.okta.com/integrations/gartner/?utm_source=saleshive" class="sh-citation" target="_blank" rel="noopener">okta.com</a>

Best For

Company Size

mid-market enterprise

Industries

Technology Financial Services Public Sector Healthcare Manufacturing Retail

Use Cases

Technology strategy and digital transformation roadmapping Vendor evaluation, shortlisting and RFP support using Magic Quadrants, Critical Capabilities and Peer Insights IT cost optimization, sourcing and contract negotiation support Market sizing, competitive intelligence and go-to-market strategy for technology and service providers Risk, compliance and data privacy programs, including GDPR and regulatory readiness

FAQ

What is Gartner?

+

Gartner is a global research and advisory firm that helps business and technology leaders make better decisions through independent research, benchmarks, tools, peer data and consulting. Its offerings span subscription-based research and advisory services, conferences and custom consulting engagements, all designed to support mission-critical priorities such as digital transformation, technology modernization, go-to-market strategy and risk management. en.wikipedia.org

How much does Gartner cost?

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Gartner pricing is fully custom and depends on factors such as the size of your organization, the roles and regions covered, the product bundle you select and the duration of the contract. Public data from software purchasing platform Vendr indicates that typical Gartner subscriptions range from roughly $24,000 to over $250,000 per year, with a median spend around $68,000 annually, but actual quotes are negotiated with Gartner sales and may differ. Most clients buy annual or multi-year agreements rather than month-to-month subscriptions. vendr.com

What are the main features of Gartner?

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Key Gartner capabilities include a large research library covering business and technology topics; signature Magic Quadrant and Hype Cycle reports; role-based programs for leaders such as CIOs, CFOs and CHROs; benchmarks and diagnostics; one-on-one analyst inquiry calls; global conferences; AI-powered AskGartner for conversational access to research; and peer platforms like Gartner Peer Insights and Peer Community, which aggregate hundreds of thousands of verified reviews and executive discussions. gartner.com.au

Who are Gartner's main competitors?

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Gartner's primary competitors in the research and advisory space include Forrester and IDC, which also publish analyst research and market evaluations. In the peer-review and buyer-intent segment, platforms like G2 and TrustRadius compete with Gartner Digital Markets and Peer Insights by offering large volumes of user-generated software reviews. Many enterprises use a combination of these providers, but Gartner is often viewed as the most influential when it comes to executive-level technology and vendor decisions. g2.com

Is Gartner good for small businesses?

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Gartner can be valuable for small and midsize businesses that are making significant technology investments, but its pricing and focus are generally optimized for mid-market and enterprise organizations. Reviews and client stories indicate that some smaller companies find the cost high relative to their budgets and feel that content is more tailored to large enterprises. Smaller firms that need occasional validation may choose to use publicly available Gartner content, peer review sites like G2 and TrustRadius, or targeted advisory engagements rather than a full enterprise subscription. g2.com

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