GetResponse is a long-standing email marketing and automation platform founded in 1998 and headquartered in Gdańsk, Poland. Over more than 25 years, it has evolved from one of the earliest autoresponder tools into a comprehensive online marketing suite serving over 400,000 customers in more than 180 countries. The company positions itself as an affordable, accessible solution for small and midsize businesses, solopreneurs, coaches, creators, and growing ecommerce brands that need to build audiences, nurture relationships, and drive sales without adopting a heavyweight marketing cloud.
At its core, GetResponse offers AI-assisted email marketing, robust autoresponders, and a visual workflow builder for marketing automation. Users can design responsive emails with a drag‑and‑drop editor, leverage AI to generate copy and full campaigns, and orchestrate multi-step journeys based on behavior, engagement, and ecommerce events. The platform also includes landing page and website builders, signup forms and popups, web push notifications, SMS (on higher tiers), live chat, conversion funnels, and detailed analytics—allowing marketers to manage acquisition, engagement, and retention from one place.
Beyond traditional email automation, GetResponse has invested heavily in ecommerce and content monetization. Ecommerce-focused features such as abandoned cart recovery, promo codes, product recommendations (via its Recostream acquisition), transactional emails, and revenue reporting help online stores increase lifetime value and recover lost sales. Its Content Monetization and Creator capabilities add AI course creation, paid newsletters, creator profiles, and student management, making it possible to launch and sell courses or premium content directly from the same environment used for email and automation.
The company remains privately held and largely bootstrapped, with a globally distributed team and 24/7 multilingual support. Its MAX and Enterprise tiers target mid-market organizations and high-volume senders with advanced deliverability, dedicated IPs, SSO, SLAs, and hands-on onboarding and customer success. Recognized on review sites like G2, Capterra, and TrustRadius, GetResponse occupies a differentiated position between lightweight email tools and full marketing clouds: more powerful and all-in-one than basic newsletter services, but generally more affordable and approachable than enterprise marketing suites.
